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Diagnose-Verkauf für Fitness-Studios erklärt

Am Beispiel eines Fitness-Unternehmens zeigt Alex, wie ein diagnostisches Verkaufsgespräch statt Standard-Pitch zu mehr Abschlüssen führt.

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Alex Hormozi ›

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Clip
Dauer
1:58
Herkunft
MoreMozi Videos
Originaltitel
Teaching a Fitness Business the Diagnostic Sale
Transkript
Volltranskript auf dieser Seite

Was du mitnimmst

  • Beim Abnehm-Programm nicht bis zum Ende warten: das nächste Angebot schon in der Mitte verkaufen.
  • Beim Diagnose-Verkauf rechnest du erst aus, wie viele Wochen der Kunde bis zum Ziel braucht, und multiplizierst das mit dem Wochenpreis.
  • Kunden können den Gesamtpreis vorab zahlen und dafür 20 Prozent sparen, oder stattdessen in Raten zahlen.
  • Die Geld-zurück-Garantie nur bei Vorauszahlung anzubieten, treibt den Umsatz stark nach oben.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

4 Abschnitte

0:00The thing that took the whole gym world by like storm was the challenge concept. And so that was you lose x pounds in six weeks and if you do I'll give you your money back. >> So if you succeed, I'll give you your money back. I had an 80% success rate. But the reason is that you lo like Janet loses 20 pounds. I'm like Janet, you're still fat as Who who are we kidding here? And she's like you're right. But I also you don't wait till the end. So they start losing weight.

0:27They're halfway through and I'd sell them halfway through into the big thing. You don't wait till it finishes. You never wait till it finishes. So that was more about delivery. But from a the best the best way in my opinion to make money in the in the that space is a diagnostic sale. It's basically you are at 200 lb. You want to be 160 lb sorry 140 lb. So that's going to be 60 lb difference. I can give you 2 lbs a week. It means it's going to take 30 weeks. Well, realistically, we have a phase of weight loss, phase of maintenance, phase of weight loss, and we only do weight loss for 10 weeks. So, you put it in the calculator. So, so it's going to probably take 48 weeks in total. 30 of loss, 16 of maintenance. Uh, so 46 in total, it's 200 bucks a week. And so, 46 * 200, whatever that is, 9 grand. You're like, that's what it is. If you want, you can prepay it, save 20%. That's what a lot of people do. Uh, or so you ask and then they you wait and they say yes, great. They say it's like, well, if you want to save 10%, we put half down and we can break the payments over the rest.

1:27And then if they say no, then you do a seesaw downell, which is basically you say, well, how low do you want your payments to be? And they're like, well, as low as possible. Then it's like, cool, then let's just try and stack as much as we can up front. So, what's the most you can put down so we can put the least amount over over months? And then they say that and you're like, great, we spread the rest over months and that's it. I mean, with weight loss, it's all prepayment. That's the only thing you do. Now, if you want to get sexy with it, what you can do is make the prepayment, sorry, the guarantee contingent on prepayment. That'll crush.

1:54That could be it. You might just do that. She's like, "That's it. That's what I'll do. I got them.