Sometimes, success is counting the wins of losses that didn’t happen.

0:00When I was selling weight loss memberships, way back in the day. You know, a lady would just come sit down and say, "You know, I haven't worked out in 7 years and I I know I need to be going to the gym." [music] And I would say, "That's amazing." They would just be shocked. They would be like, "What do you mean?" I'd be like, "You're so consistent." So, you already have the trait of consistency. I was like, "We just have to flip it." And then they were like, "Never thought about it like that." For me, I just wanted this person to believe they could do it. And so, I think to the same degree it's like, "Well, if every day you didn't make 100 reach outs or you didn't make the piece of content that you wanted to, but up until that point you've always like been able to like make a cup of coffee, sit down at the computer rather than playing video games? It's counting the wins sometimes of of losses that didn't happen.