You Can Make More Without Charging More

0:00So, Wheatland Dental Care. So, dental office offers cleaners, treatment, cosmetic work, free cleaning with insurance, $99 without, then recommend treatment. Question, how do you build a strong money model when insurance contracts lock in your pricing? It's a great question. So, one of the things is that you want to think about is I'll give you the I'll give you like this is not me trying to push this, but like well, you know, this is me trying to push it.

0:29Um These things will help you more than the book will if you're in insurance. Okay? The reason I'm explaining this is that this is a lot of things that you can do to reimagine the pricing, reimagine how things are positioned so that you can get like I can make this free and not this free. When you have insurance, you have to use other levers. And so, this is for like this just the the book, right? The book is for really just businesses that are for-profit standard businesses.

0:59The money models limitation stuff is stuff that you can immediately use inside of your own business to just improve overall. Okay? And that these are like if you if you make money from insurance, then getting more leads to show up will make you more money, right? If you get leads from insurance, having more people find out about your stuff will make you more money. If you can close and despite the fact that it is insurance, you still have to make the sale. You still have to get them to say yes. If you can close better, you will make more. Again, not a promise it's going to happen, but just saying hypothetically here.

1:24That is how that works. Okay? So, these are the things that will actually drive more in that type of business. Um Now, so a lot of in in the insurance space, it's like you're going to have to learn your billing system extremely well. Um meaning like what are the billable services? Are there ways that we can find more billable billable services? How can we introduce those things such that we can get a high percentage of people to take us up on those? So, you can absolutely still juice the hell out of LTV. It's just how do we create that kind of customer journey customer map?

1:53So, that's how I'd be thinking about this, but it a A of it is going to be one in execution when you're in an insurance based business. And I would imagine that you're probably supply constrained, uh which is going to be more talent based because most insurance people or people who run predominantly on insurance have decent demand because the cost is effectively free for many people. And so if that's the case then usually it's like I run out of good talent, which means margin becomes an issue because you're like, "Well, I can't pay people better because they cut my prices." And so then becomes better at operational constraints of like, "How can I run this business more efficiently?" So you just have to walk through the logical tree.

2:24Um And that's that's I mean uh the AI can help you with some of these things. Okay. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free. And since you're a business owner, I appreciate you and enjoy.