13 Regeln, um in allem erfolgreich zu sein

0:00So, I will give you the advice that I gave a subgroup in school that we picked 100 people who had applied out of 500 plus to basically do a 90-day sprint to help them start a school community. So, we wanted to do a more in-depth kind of training, things like that for the special group so that we could see if this new implementation yielded better results. And so, the guy who we had running the group asked me, he said, "Can you give any kind of like words of wisdom these guys before we kick it off?" And so, this is what I told them.

0:25Number one, follow instructions. Number two, when you reach something that you don't understand how to do, Google first. Number three, when you figure it out, post it. Others also may have struggled. Four, actually follow the rule of 100 daily, which is that you reach out to 100 people, you make a post that you spent 100 minutes on, spend $100 plus on ads, and you spend at least 100 minutes a day making and improving ads and researching ads. As long as you do those things consistently and you get better, you will see results. And the amount of you that I see who tagged me in like day four, day 20, day 30, the guys who are at day 60 of Rule of 100 are like, "I have more business than I can possibly handle." The problem is no one sticks with anything. And this is why I want you to stick with it. Rule number five, you will be excited for a week, then excitement will end. And that is where the work begins. Six, your work works on you more than you work on it.

1:22You are the product that's getting built more than anything that you're actually putting into your business. Remember that. Seven, everything is unscalable in the beginning. That's the point. It's how you learn every piece of it. And once you learn every piece of it, people will call you an expert. Eight, the pain of repetition is what forces you to seek improvement. When you figure out ways to get more for what you do, you've gained skill. People want to avoid the pain.

1:49One of my favorite bodybuilding coaches, Milos Sarcev, talks about this in the context of how how grow a muscle. He says, "Find the pain." And then he'll just shout, he'll be like, "Suffer. Suffer." He's like, "Stay there. Find the pain." Because the thing is is that that pain is what forces you to change. And so, if you encounter the pain and then say, "Oh, it's not working." That's the pain that you need to lean into.

2:14Because when it's not working is what will force you to do an improvement. And that's how you get good at making better content. Get good at making better ads. Get good at having more effective reach outs on different channels, whatever. It's that pain that forces you to improve. Nine. If you complain, you are dead to me. And I said this because I believe it.

2:36Like, there is nothing weaker and more helpless and that has lower agency than someone who simply complains about what has occurred. It's something that happened in the past or is in front of them in the present. And regardless, complaining literally does nothing. It's a net zero. It's a net loss. You both lose the energy that you could have spent improving. And you also lose respect from every single person that you complain to. And they will associate the complaints with you. They will won't remember what you complain about, only that you complain.

3:1310. Literally thousands of people have already succeeded. You are not special. Repeat the same activities and you will be able to repeat the same outcomes. Before you make a conclusion that something doesn't work, I want you to state the objective truth of what you're claiming. You're like, "Facebook ads don't work." Sure. So, the 400 billion a year in advertising that gets spent on Facebook just somehow doesn't work. People aren't doing it cuz it's not working. "Cold outbound doesn't work." Yeah. So, the gazillion companies that do 10,000 emails, 10,000 calls a day, they just it just it doesn't work. What you have to reframe it as is I don't know how to make it work. I am not good enough to know how to make it work. Because you're not making as much money as you want because you're not as good as you think you are. 11, write down every reason that you're going to stick with it. Put it in front of you and revisit it when you need a reminder of why to stick with it. 12, business is shockingly simple but surprisingly hard. The hard comes in the form of consistency. The moment you don't want to do it or just skip today is the day you realize what hard actually feels like. Learn to endure.

4:23Overcome. 13, just win. Because at the end of the day, all of this hardship will be forgotten. It will fade into your memory. And so know that as you're going through it, you're actually just going to disproportionately in your memory remember the good stuff and not the bad stuff. I only have a few glimpses in my memory of the time when I was sleeping on the floor and I and I you know had my gym and I was getting started and I remember being so tired that like a good night's sleep couldn't fix it. I remember that, but it's almost like I remember the words that I told myself more than I even remember the experiences because it was so long ago.

4:56Things will get better and you will remember the betterness more than you remember the suffering. Because the betterness will carry you over into day, which will always be fresher for you than how long ago the suffering may have been. Real quick, if you're business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct your business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person, live.