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Why selling $99 gym memberships to broke customers works before you scale

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0:00Bro, I came up selling $99 a month memberships in person. It's like I see people who are broke and they're like I I won't hop on the call for $1,000. Like it's it doesn't scale. I'm like, dude, you have no money. You know what doesn't scale even more than that? Being broke. Deliver like crazy and then think about scale later when you have the resources to scale. Like oh, that's not scalable. Like what are you afraid are you are you upset about making a million dollars a year doing that? [music] Like with no employees? Like boohoo.