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You might not even know the reason why you’re winning in business.
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0:00you don't even know why you're winning. We'd have gym owners who thought that their gyms were hot and then somebody opens up across the street and literally takes all their customers. What they didn't realize is the main reason people went to their gym is it was just convenient. They thought all of their workouts, they thought all of their music, the layout of the gym, the equipment there, they thought all of that was important. But the thing that mattered most was that you just happen to be the only gym in a 5 mile radius of this spot. And so a lot of times the thing that the reason that you're …