Warum besserer Content nicht mehr Reichweite bringt

0:00And the big thing that everyone misses is people try and dissect my content. The message is 10% of [music] how people consume it. 90% is the context around the message. So Elon Musk can tweet on the toilet and be like, "I'm on the throne taking a shit." And it'll get a million likes. Why? Because it's Elon Musk and he's the richest man in the world and owns three of the biggest companies that are most innovative of all time. I don't kid myself and think that like my content is so much better than other people. There's plenty of people with better content than me. They don't get the same views. And the reason [music] is because they don't have the context. They don't have the proof. And solve for the proof and then the content will take care of itself. Because one, you will know what you're talking about because you have proof that you know what you're talking about. And people will believe you. Which is why you should solve for evidence above everything else. Like evidence gives you the confidence. If someone says, "Alex, I don't think you know [ __ ] about business." I'd be like, "Okay." It doesn't really affect me. I do know we crossed $100 million net worth at age 32. I know that. But if someone said that to you and you haven't accomplished anything, you don't have anything to stand back on. And it hurts you more.

0:59But I have proof. So it's like you can just deflect it towards the proof and keep living your life. The secret to longevity is especially in the content game, but really in any game that you're trying to at least help other people with is that if you've done the thing, you can be certain rather than [music] confident. Be certain based on what you've done, not what's based on what you say other people should do. Real quick, if you're a business owner and you're not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.