Why Legacy Media Still Matters for Creators

0:00I'm interested to know how you think legacy media will fit into your media strategy going forward. Is it about prestige? Is there actually an audience there still? Because you're part of the new guard and yet you signed with CIA. I'm sure you have the ability to walk into a large media company and get a TV show. Does that make sense? Is that something that's interesting to you? What would the value be to

0:28>> I think it's distribution that I don't have access to. >> Okay. >> So like I think one of the biggest like unspoken advantages that exist right now in media is Dave Ramsey has been murdering for 30-40 years. You can see a 600 radio stations indicated. Everyone's like radio is that it's like he's murdering it and it's because no one's looking. So like attention I'm I'm an equal opportunist when it comes to attention. And so even if it's less or more if it's something that's completely in this other bubble over here that I have in zero I have no access to.

0:54>> And and the beauty is like there's still like closer to like there's no monopoly online, right? The feed is like [clears throat] you can just get anybody can log on and it's beautiful because anyone can log on. You don't have to have an audience. You can suddenly have an audience. Maybe it's one video. Maybe it's a flash in the pan, but TV still like if you can figure out the right lane, you have the sort of like differentiated access to attention. And it so it's like a different group of people and it's differentiated access that's not just like log on immediately have access.

1:23>> And when something super pops like you look at all the real estate shows that have come out. You've got Selling Sunset. Sirhan has his show like like there's a huge distribution base that they can access to as a result of that. And all you have to do is look at those stars. Look at their Look at their social media and I would say this is I say this lovingly it's pretty weak in terms of what they're doing, but they're following exactly. But their following is still really strong because it's carried over. And so I'm like if those people actually tried >> [laughter] >> on this side and had someone And for it's like how do we get it all, right?

1:51And that's kind of the the approach. >> I think this is just underrated broadly for mostly tech people. They see the trend of the internet growing exponentially or e-commerce and they think oh well in a couple years like 100% of everything will be bought online. It's like no, retail still exists and you know, for certain categories you probably need to be in retail as well and the same thing with you know, the aging audiences on radio or TV, they're still there. They have they they they still watch and so uh interesting. What about the level of production polish? I imagine that there's a trade-off there if you go with something uh more produced that's not just you opening your laptop and and yapping, right? Uh you can get so you can still you can get stuck in like the production quagmire if you're trying to build the Mona Lisa or so or some incredible show. At the same time, there's prestige that comes with that. There's a new level of authority.

2:43Uh how do you think about that trade-off? >> I think it's [clears throat] barbell. >> Mhm. >> So it's either like make it the Mona Lisa and like play to win that game >> Mhm. >> or you're in the volume game. And the volume is just value per second and just trying to get as many of those seconds out as you possibly can. >> Sure. >> And like I just think it's it's it's both and they're I think they serve they serve different objectives to your point of like you gain authority in different ways. It's definitely there's an element that it shifts the brand. There's access to new distribution or eyeballs. All of that happens over here. But over here, I think is where you get a lot of the closer to buying behavior

3:13>> Yeah. >> And so I see this as more top of funnel and this is like closer to middle and bottom. Obviously, you can get discovered building like I said this is full stack but you get way closer to purchases on this side. >> Yeah. >> If you like this video and you're business owner who wants to break through your current revenue ceiling, I just spilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out.

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