Markenaufbau im E-Commerce

0:00DTC fashion brand, commerce Indonesia, from Indonesia, doing $10 million a year. I built that $3 million been doing this 9 years. Thanks for making it out. Thank you. How do I know when to expand new product line? What are you selling now? What are you selling now? T-shirts, shirts, pants, jeans, jacket, but mostly menswear. Is it What is it white label or a brand?

0:27Say it again. Is it your brand or is it >> My brand. I'm a brand. >> manufacturer. I I I'm not manufacturer. I subcon to the other factory in Indonesia and then I only own the office and the warehouse. >> Is it custom? Do you design it or you just slap your label? You design it. No, that's fine. I mean like hey, I'm I'm I'm not I don't You know competition's competition. Um as long as you're not hacking their databases or anything like that's I mean that's the nature of the retail business. I understand it. Um okay. So the question that you have is how do how do you scale it or basically how do you add more?

1:04>> expand new product line. Let's say women's, let's say sportswear because I'm doing casual only. Let's say formal. Um I don't think at 10 million you need to like like you can do so much more even within that within that that demographic. Like if you're just mostly menswear like there's tons of massive menswear companies. Can I add to that? >> Yeah, add. Yeah.

1:28I'm thinking about that also because I haven't achieved 200 or 300 million yet. Isn't it Isn't it will make my brand to menswear later in life so I'm not building enough foundation to capture the women's later in 300 [clears throat] 500 million dollar mark. Mm. 500 million a month that would be a lot. Um >> [sighs and gasps] [snorts]

1:56>> It's a tough call, man. I'll be honest with you because like on one level I mean if you're like I want to build the next Nike then yeah, you're going to have to sell to everybody. But even Nike doesn't sell suits. Right? Just like like there's so much like there's so many people who buy so much clothing. Um and I mean I think So right now I think you're a little bit of of like a a brand identity spot. Like you obviously know how to convert, I'm guessing. Are you running ads? Yeah, right. So you know like you know you know that game and you run really good margins, I'm sure on the on the products based on and and you can you know how to run run ads [snorts] at scale. And so what I think right now is you have to figure out who who you want to become as a brand. So if you like menswear then like you can be I think you can build a massive menswear company.

2:43Just being real I mean just being really transparent with you. Like you can build a massive menswear company. Also like Lululemon doesn't do I guess they have like pants that are nice but like they're all sportswear. So like I mean Lululemon's a terrible example now cuz they've just gone to crap. But like um like if you look at these I like like I just as a framework for everybody like I look at what's the biggest version of the business that's currently here. Like what did they do to get there? What does their business model look like? And then how many steps between where I'm at and where they are do I need to take? And like what lessons or what what skills am I deficient in?

3:17And then it's like okay, well then those skill deficiencies become the opportunity. Like fundamentally that's it. And what their brand looks like and how they monetize like are they vertically integrated or like if I was getting into the into the energy drink business I'd be like okay, well Red Bull has a lot outsourced literally everything besides marketing. So I guess that might be the most important thing for a consumer packaged good that's you know RTD so ready to drink and distribution. So it's like they have massive brand plays, massive distribution, you know, they have their recipe under lock and key and everything else is is So like basically I would look at the brand like is there a brand that you want to emulate?

3:52Uh basically I'm um a what problem are we uh am I solving is just a billion dollar exit building consulting firm. And then that is a lead magnet to PE build media and then control Indonesia. Okay. So my goal is just only a billion liquid cash. Okay. Well, let's take So right now we sell clothes. So let's a couple I get it. I appreciate that. So I'm I want to I want to increase the likelihood you get there. So I think like you can make this thing a very valuable without doing all of the other stuff that you were talking about. So I think like you absolutely can do this and then think okay, why can't I get this to 100 million dollars a year selling menswear?

4:31Like why can't I? And I think that way then it's like okay, is there a is there a brand person who can endorse this? Like if you look at the biggest retail brands they have big endorsers who stand next to product that increases conversion, increases the premium you can charge. And so instead of knocking off Zara, you just become a brand. And I think honestly I think that's the gap for you. Like you're obviously very good at the arbitrage of media to to clicks and whatnot. But like I think you need to go from that to building a brand and then that's what will make it sellable. So this is what I like that's the TLDR of our conversation is that's what makes your thing valuable is you need to build a brand. So if you've hit a revenue ceiling or your entire business relies on you to grow then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's where my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting click, book a call and if you're a fit we'd love to potentially see you out here in Vegas.