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0:00AI's going to start beating sales people earlier than you'd think, not because they are better on the phone or they're going to sound better, but simply because they do [music] two things better than humans. First is they're going to get to leads faster, meaning what normally takes a human maybe 20 minutes or even 2 hours in the worst case scenario, which is like 80% [music] of businesses, 2 days to get to their leads, they'll be able to get to it in seconds. The second thing is that if the person doesn't answer the phone or doesn't respond back, they're going to do the other thing that humans don't do, which is they're going to try again. And they're going to follow up and they're going to follow up perfectly for extended periods of time. And so right now, one, incorporating AI into your sales process is not a nice-to-have, but a need-to-have. And number two, always remember that today is the worst it will ever be.