Meta-Skills: die Fähigkeiten hinter allen anderen

0:00Yeah. And one of your core skills is being a good learner I feel as well. >> So this is a this this is a good I appreciate that and but I want to segue into this for the audience is that I think there are skills like and there are meta skills. So meta skills are skills that help you learn skills, right? And so like being a good writer is a meta skill for communication in general. So if I'm a good writer, I'll be good at writing copy. Be good at writing emails. I'll be good at writing captions. I'll be good at write scripting tweets. be good at making short like all of those come from one skill but it's a meta skill right if you're good at reading it's like well then I can absorb a lot of information so I can then learn how to write copy I can learn how to make ads I can learn how to all of those things faster and so in my opinion the education system should only be on meta skills so that you become like a a stem cell for knowledge is that how do we get the person so that they can become anything right like we don't need to teach 17th century Aztec literature we should do is teach people how to learn and then let them learn whatever they want to learn because people all get interested in something and just and then when they have the skills then they can get good at it and then they can make a living doing it.

1:10>> Okay, a hundred million dollar learner. What are some of the chapters here? >> Learn um repeat successful actions. Get feedback from people who are further ahead than you. uh expand the time horizon that you measure your output on, but shrink the time horizon that you measure your inputs on. So measure what you do today faster, but measure what happens from what you did today longer.

1:37>> That's it. Like find people ahead of you, figure out what they did if that's what you want to learn. Do the inputs and measure them quickly, short-term, get feedback, and then don't and then wait a long time until you get the outcome that you want. But I would say instead of optimizing for the outcome, I optimized for progress. And so a lot of my team knows this is that like I'll tell you I'll tell you a quick story. So when I got into when I decided to start making content, I hired a a YouTube agency or whatever because I didn't know anything about any of the stuff, right? Like nothing. It's kind of it's funny because people were like asking me to talk about content and like I didn't do this two years ago. Um, and so anyways, I get on the phone and I said, "Hey, just so you know, I'm committed to doing this for 10 years." And he was like, "What?" I was like, "Yeah." I was like, "I will I will follow the system that you outline for 10 years before I need to see an ROI." He was like, "That is the weirdest thing I've ever heard in my entire life." He's like, and and that was the first conversation. It was fine or whatever, right?

2:42And I told him after that, I was like, to be clear, I was like, I want to make progress. I want to see that our videos are doing better, you know, month over month over month in general. Not this video to the next video, but month over month. I want to see that like if I'm putting attention to this that we're getting better. That's all I want to see. And so 6 months in, things started really cranking, right? And I think nine months in, I ended up saying, I'm going to bring the whole team in house. and and we had an amicable amicable partying, right? And on the last call that I had with him, he said, "I just want to share something with you that has changed my life." And I was like, "What?" He said, "That first call," he said, "I have never had anyone in my entire life, friends, family, mentors ever talk to me about a 10-year time horizon for anything." He's like, "Every client I sign up is like, I need to ROI in 90 days or I'm not going to pay you."

3:34Or or like, "If this doesn't make me money in a month, like, I'm out, right? And he's like, "And it completely shifted the way that I have approached my business just seeing how you approached YouTube." And I have been in the business game longer than I've been in the content game. And so some of those lessons have carried over for me. And so I'm like, of course it's going to take a while. I'm competing against, you know, Mr. Beast. And I'm not saying competing against him. He's he's he's amazing, right? But like I'm competing against guys who've been doing it for 10 years. Of course they're better than I am. Why would I expect to beat those guys, right? But I'd like to be better in a month or two than I am now. And as long as I have a path towards that, I'm satisfied and I will continue on that path because if I can draw the line between now and 20 years from now, then it is a good outcome. And I think that that being able to draw the line and say like I just want to see that I'm getting better, that's all that people in my opinion should focus on. Now, if you're not getting better and you're doing the inputs and you're putting the real time into the thing, then it means you need somebody to give you better feedback

4:32>> because you don't like if you don't know why you're not not doing better. Like if I say, "Hey, editor, make this video better." And they're like, "I don't know what to do." That's when you need someone to say like, "Here's six things that you can do better." And then they're like, "Oh." So, you need the awareness. You need someone to be able to get to bridge that knowledge gap so that then you can bridge the effort gap. M >> real quick I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times and so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through and I broke each of these down by eight different functions of the business what the constraint feels like what are the symptoms of it when you're going through it and then what steps we actually took to graduate and we've done this across software physical products uh service businesses brickandmortar all of this and it works and it's my gift to you. It's absolutely free and so the link's in the description, but you just go acquisition.com/roadmap, just enter your info and it'll spit it right back to you.