Klinik-Marketing für arabischsprachige Patienten im Golf

0:00Unternehmer/Gast Yeah. So, I I run a digital marketing business that helps uh clinics in the golf markets attract Arabic speaking patients for elective procedures. >> Okay, hold on. Hold on. Digital marketing agency helping golf like the Gulf of Gulf of >> like like the Arab Gulf or the Persian Gulf like like talking about like Saudi Arabia,

0:24>> UAE, Persian. Okay. marketing agent helps Persian people find >> no Arabic speaking. >> Okay, cool. >> Arabic speaking people. >> Okay. >> Elective procedures. >> So this is plastic surgery. >> So yeah, plastic surgery, dental this elective, you know, like veneers, things like that. >> Got it. Got it. Got it. >> Um and then >> we're not making a ton. We do about 300 in revenue. I probably get about 150 in total takehome. Um

0:52>> All right. And uh as far as like my my my profit and comp and >> um right now we're kind of struggling because I'm not sure the market is big enough um because we're we're doing like a ton of cold outreach. We've been doing it for two years. We use Instantly and we use Apollo and kind of all the main services there. The thing we struggle with is like we I'm struggling with doing the whole 100 action thing because when we like research cosmetic surgeons in Saudi Arabia,

1:25>> yeah, >> we might be lucky to put together a list of 150 of them >> and then it's like we do the outreach, you know, for a week and then it's like we run out of prospects and then, you know, we try to look for for dentists and then, you know, we find another two 200 to 300 that can do, you know, elective procedures and then we run out and so kind of struggling with What made you start with that as what made you get into Arabic speak like what made you do that?

1:51>> So originally back in 2012 I started an agency doing like Arabic SEO and we were like the only one in the market doing it. Um I I lived in the Middle East for four years and and uh and just thought I'd try this skill out >> and it worked really good for a while until probably a couple years ago there just like was a ton of competition in the market. So, we started niching down and since we've had a lot of medical clients, I thought, you know, let's focus on elective stuff

2:15>> and try to get uh clinics, but I'm I'm kind of like struggling with the market size like it's kind of a developing market. >> So, you can get leads for them. What's your I mean, do you do they retain? >> Yeah. So a lot of them a lot of them retain you know they stick around or with some of the clinics you know they'll pause for like a period where you know like >> what's annual revenue retention >> what's annual what's annual revenue retention around what's that

2:43Alex >> what's annual revenue retention >> annual revenue retention so I we're we're churning about 50% of our clients every year I would say >> yeah you have an acquisition issue um the problem is so you you have kind of like you have two you two issues, right? So issue number one is that you're dealing with very small businesses and so there's going to be structural turn that exists there because they are not very big business owners and so as a result their volatility translates to your volatility. That's thing one. Okay.

3:15>> The second issue is that you don't have a reliable way of getting them. Uh outreach is obviously a way of doing it. Um you might benefit from just straight running ads for anything that's elective. The good news is that with Andromeda, you can be very specific and still keep the targeting relatively open. Meaning your, you know, creative can be like, "All right, well, we're going to run a campaign for, you know, uh, dental cosmetics. We'll run a campaign for, uh, ocular facial, uh, one for, uh, just pure facial. We'll run one for noses. We'll run one for necks.

3:47Alex We'll run one for boob jobs." Like, we'll run one for each of, you know, I mean, each of the different, you know, surgeon types. Um, and I would bet that if you ran ads with those objectives, you would probably do better. There are certainly more than 150 of each of these things. There are tens of millions of people, you know what I mean? Um, in in that whole area, there's for sure some issues with like um wealth and money and whatnot, but I I I feel confident in saying that you could um just run ads rather than do outbound because I just think you're just not getting as many leads as exist. Um, but

4:23Alex >> okay. So, so maybe cold outreach isn't a good channel. >> It's not a bad channel. It's just that you don't have you just don't have the ability to get the leads. So, it's like I could say, hey, try harder at getting leads. It's just you have been doing this for a while, so I didn't feel like barking up that tree. And so, I think just running ads to get them might be a better next step. I would still say like I like you niche down to a super super niche. >> Um, you might be cons like it you might do well just like opening it up to like the US. um and not make it Arabic and just open up to the US. That would be like my second thing. I would still try try the ads ads angle first though.

5:02>> Yeah. One of the things that we struggle with like with the the ones that we do work with is their budgets are relatively small and we we constantly are getting compared against having like a freelancer in the market that's super cheap. They're like, you know, I could hire five people for the price I'm paying you. >> Well, here's the services. Here's the downside of what you're doing is that you're kind of reverse market arbitrageing. >> Yeah. >> So, the ideal way to do this is live in Indonesia and sell to Americans. You're like living in America and selling to people who don't live here.

5:35Alex >> Yeah. >> Right. So, I think that um Yeah. I mean, I would prefer like I'll bet you you'll just be able to not have any of these issues if you probably were US- based. If you have the skill, you could just market here and compete. um you've been doing this for like 12 years. So um I would say it might be worth considering to expanding to the market where like the most buying power is. >> So you think it you think it's a lot easier being in the US where there's more competition because at least the thing we have in the Middle East is like there's less competition that's you know hyperfocused on this?

6:06>> Yeah. No, there's less competition. I mean how good are you? Do you feel like are you good? >> Yeah, I feel like we're we're really good. Yeah. Well, dude, if you're really good, then you So, here's here's the big secret. If you're really good, you want to go where the competition is because that's where all the pie is. >> Okay. >> If you're not good, you start by niching down so you can be really good in a tiny pond.

6:31>> Yeah, that makes sense. >> That's why you niche down to begin with. I'm not in a niche. I mean, business is my niche, but that's a pretty big, you know, pretty big ocean there, right? And so like as you get better, as you can compete in the wider and wider ocean and you're a bigger and batter shark, the more you want to go where all the fish are at. >> Yeah, that makes sense. >> So you might have just leveled up. If you're if you're good, if you're good, then compete, man.

6:57Alex >> Like go and win. >> That's what I'm going to do. >> Yeah, you got this, man. >> Just win. >> Awesome. Thanks, Alex. >> Yeah, you bet. Rock and roll. Thanks for calling in, man. Appreciate it. Sure. >> All right. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it and then what steps we actually took to graduate.

7:34And we've done this across software, physical products, uh, service businesses, brick and mortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.