"Why Can't I Get My Team To Do One Simple Thing?"

0:00Hi Alex. Um, I own a upscale men's salon and hair loss treatment. So, Great Great Mane. Um, so my question is before and afters are really essential at this point, but I have a hard time getting my team to be consistent about it. So, I've tried to like incentivize them and then make it clear it's part of their >> Uh-huh. >> uh job, but I'm very much a rewarder, make lots of deposits and then less withdrawals. So, how would you handle that? Would you just like I'm going to punish you for not doing this part of your job?

0:27>> for them? For each? >> Uh, no, I pay them to do their job. >> No, yeah, but do you pay them Do you pay them a little little like 25 bucks for >> I'll give them a $100 bonus at like they have basically a really long It's a goal sheet for the month. So, so many pre-books, so many photos, all that. They get like $100 bonus at the end of the month. >> $100 in total? >> Yes. >> Yeah, so I mean that wouldn't I wouldn't roll over either. >> enough. >> Right, yeah. And so the thing is is for reward it's like you want it to be timely. So, it has to It's all about latency. So, like you're addicted to your phone because of how quick it is, not because it pays you.

0:57>> Oh. >> And so, you want them to immediately like right as they're at the end of the session it's like, "Hey, reminder." And they're like, "Here's $5. Here's $10 right then." Um, and you'll get way higher, you know, uptake rates. And then over time you can do every other one. It's I mean it's how it's how addiction works. It's like you start extending out the period of reinforcement. That's thing one though. Um, thing two I'm guessing is that there's some social cost, which is why they're avoiding it.

1:21And so, it's how do I make this easier for them rather than demanding they do it harder. >> Okay. >> So, it's like, "Okay, we have a five-step system here. Step one, you greet the customer. Step two, you do this. Step three, like you take the pictures." Like whatever it is, right? And so, it's like this is just like what they need to do to sign out the customer. Like they can't pass go unless they check this box and it's done. It's like I'd rather just incorporate it into the process for how things work.

1:46>> Oh, okay. Got it. Thank you. >> Yeah, you bet. And so, for example, when someone comes into the facility, like your front desk girl can be like, "Cool, first thing we We let's take some pictures. Little fashion shoot, you know, side side, you know, say that you look amazing, you know, and then on the way out it's like cool, this is what you're going to do, you're going to hand it to the front desk girl, and then front desk girl says great after shot, great, and then the front desk girl can handle the whole thing. You don't have to pay anybody. >> So that's one of my problems too is I don't have a front desk. They do everything because cost.

2:15So they like have scanners for Venmo and scanners for everything so they can check in and out and I basically was like do you guys want to get bonuses out or you have a front desk person? Everyone picked the bonuses. So I'm holding on to a deal but I just need them to perform. So would you just say never mind you guys can't handle it front desk girl? >> Mo- most facilities have a front desk. >> Okay. >> Yeah, you have one, right? >> Two days a week. >> No, you have one facility. >> Oh, kind of.

2:40>> You don't have multiple locations. >> No. >> Okay, it sounds [laughter] like this shouldn't be a hard one. >> Well, I I like I'm I'm going to say something I think God there's like no recording. Like I kind of piecemealed a franchise so they kind of have that one too. >> Okay, so you have one or two locations, whatever. So um one is it probably like you have to get like in order to get this money, you do this work. If you don't do this work, I will hire someone with that money to do that work. You guys have demonstrated that you are incapable of doing that work and therefore I will hire this person.

3:13>> Okay. >> So I will give you 30 days to fix it or it doesn't happen. And the way that this works, if you really want it to work, is you say if one of you doesn't do it, none of you get it. That's how a team's built. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free and since you're a business owner, I appreciate you and enjoy.