Business owners:

0:00The lowest risk-adjusted return move in any business is to do more of what's already working. If you have the itch for new, just get a second channel. But, I don't think you're even close to that. >> So, we did 7.2 million in revenue last year. >> Congrats. >> About 2 million in profit. We know how to grow B2C. We know that we can do that. But, we're really wanting to get B2B going. >> Why can't you just do more of what you're currently doing? >> We can. Million a month, like that was the milestone where it's like, "Okay, let's start doing a different stuff." >> I'll tell you what my initial reaction is, which you're already probably guessing, which is like, I will exhaust more before I look at anything new. And so, someone would have to make a very strong argument for me why I can't do more of what I'm already doing.

0:31>> What are you currently doing to get to get customers? Uh it's Facebook ads. >> Okay. So, what are you spending a day? >> Uh anywhere from 3,000 to 5,000 a day. >> Right. I'd be like, "Okay, so how do we get to 100,000 a day in spend?" >> A day? >> Yeah. >> Wow. >> Like, what stops us? The things that you brought up are all fixed problems. As in, they're they're problems on both paths. So, to forego the path you're currently on for a new path that's completely unproven with the same problems that you know already exist is a much higher risk move than just saying, "Yeah, why don't we just get to 30 million?"

0:58>> Okay, so just focus on maxing out B2C. And then B2B till we're like fully confident B2C like we're doing everything. >> Well, not even that you're doing everything, that you have exhausted the market of C's. >> Okay. Okay.