Der Hauptgrund, warum Kaltakquise nicht funktioniert

0:00What do you think is the most suited for like cold outreach? >> It's about ticket size. >> Yeah. So, typically the the larger the ticket, the more specific the target, the more cold outreach is important. The less specific the target, the lower the LTV, the more content and paid ads are, the better channels. >> Makes sense. So, like is there like a figure because I've noticed the same. I figure like our best customer

0:24>> I like 10 grand or more as a rule of thumb. Yeah, that's right on that's right on the nose where we're at too, but I wasn't sure if you could if there's some I'm missing where you can like make these micro things work, but see cuz we've taken on like SAS customers to sell like PLG type stuff and it just like a lot harder to make it work. >> Yeah. And they need a ton of volume. It's like you want to be hunting whales, not hunting minnows with a harpoon. It just not I mean you could, it's just not efficient. >> Gotcha. So if someone's like they're doing a lot of like low stuff, it's like content ads. If you're doing like mergers, acquisitions, private equity, you're trying to get big fish all outbound. Yeah. Okay, that makes sense.

1:00Um, and I figure organic's good to bolt on to everything to >> Yeah. Uh, just to be I I heard you say before where it's like one channel, one audience >> up to a million >> up to a million. A million a month or a million a year. >> A year. >> A year. >> Do you think that you should always bolt on organic too just to kind of give that like lubrication of the sales process? shifted from like I still like the focus of the of the um of the advice.

1:26>> Y >> um >> it's I just feel like organic is so easy to do at so I consider organic to have two two levers. So you have like MVP level of how do I have my minimum viable product of organic which satisfies a different need than using organic as my primary method of acquisition. And so if I use it as like I have to show that I'm alive and that I can provide value, then the purpose of the organic is lead nurture. So I'm doing outreach as my [snorts] primary method. But then if you do outreach from a channel that has literally no posts, people be like, "This is a scam." And rightfully so. Um, if you have like if you post three times a week and you have something that's relative relevant to your avatar and whatever you sell, then they will, what most people do, most sane people, some of the customers that you have, um, is that they will click your, you know, if you do outbound, they'll click over to your profile before responding to your email and they'll be like, "What is this guy about?" or "What is this guy about?"

2:22And they'll be like, "Oh, this guy seems legit." They'll watch two or three things and they'll come in. And I'm sure if you have any kind of you know data tracking or any kind of surveys on the way in, they will say that if you use it as uh as the true like I want to generate my demand almost entirely from organic it's a different strategy to me. It's a much different level of investment. And so at the base level, yes, one avatar, one channel, uh one, you know, one offer. Um but I think that if you do outreach, it's like it's it's so low effort just for the MVP level.

2:50for the next level. That's a different monster. But just like having enough to show that you're alive, I'm pro. >> Yeah. So like using it more so as like nurture rather than lead 100%. And then the sales guys also you're going to I I love knowing this because uh you will make some content that just does hit and then does create inquiries. And then that content is the stuff you give to the sales team as the greatest hits. And then the team should have a searchable database of what are the greatest hits for this type of avatar or this type of overcome because typically people are going to either have questions around like will this work for my type of business which is where the you know case studies and avatars about specific case studies is useful or they'll um or they'll have objections that are kind of more standard sales objections that might be around your specific thing. Um and having sets of content that's both which is like does this work in this setting or does this overcome this specific myth or you know belief that I have that's not true. content around both those things, then create sales assets that the guys can then use or gals uh can use to go uh sell stuff.

3:48>> Gotcha. So, high level, if you're doing content as not your primary channel, you should still probably do it as nurture. Yeah. >> Yeah. Have a pulse. >> Cool. And should you do that like on channel like is it fine if you're just one and ideally the channel that you do outbound for? Now, if you do outbound on on email, then it's just going to be like you'll have your website and you'll have your one social profile and that's what they're going to link to. Like whatever you link to is what they're going to click. So, I would just link to the one thing that you're active on. >> Okay.

4:13>> Yeah. Just to keep it minimum. >> Cool. Yeah, that makes sense.