Was dein Business wirklich vor KI schützt

0:00In the world of AI, your brand is your moat. All right? Now, this is not going to be news to some of you, and for some of you this hopefully hopefully is news to none of you. Um but if it is news, welcome to 2026. So, if if if that's the case, because services and and and products can become increasingly commoditized, and listed goals and content, things like that, are are easy to reproduce, how can you build a brand, right? So, branding, the act of it, is who and what you associate with. That is what will matter. And so, in a world of AI, you have to be thinking about this.

0:30And so, if you're a local business, for example, your brand will be mostly word of mouth and the reviews about you online. That's what the reality is. But just about every other business, it's that plus all of the content that you're making publicly, right? And so, this is just the the the most to the point version of this that I can give you, which is, as always, give away the secrets, sell the implementation. People do not want to do the work for whatever it is that you're showing. Whether you're showing them how to fix toilets, they'll just call you to do their plumbing. If you're talking about fixing relationships, they're still going to call you to help them fix their relationship. You tell them how to fix their business, they'll call you to help them fix their business, right? People do not want to do the work, or they don't want to do it alone. Key.

1:10Myself included. I will always pay to go faster and decrease risk, so they don't have to do backtracks. Like, I get the DIY, I will consume something and be like, this person clearly knows what they're talking about, I will pay to go faster. And I will pay to have you take this generic thing, make sure it's applied to my business, so that it's right, cuz I don't want to pay the tax of ignorance. And so, if you know this to be true, then the question is, if I want to build a brand in 2026, I want to think about what are the curated associations that I want to make that will reinforce the position that I want to have in my prospects' minds. What things do they like that I want them to think of me when they think of that? And so, that's what we want to do. So, what do you think we're going to do? I'm going to do a lot more business fixing next year.

1:54And I have to build a lot more infrastructure in order to do that, but it's going to be a demonstration of skill, right? What's something that very few people can do in your market that you can demonstrate better than anyone else? Do that. Do as much of it as you possibly can. Do it until your eyes bleed because the market won't even know you exist by the time you're getting tired. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.