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Was du mitnimmst
- Für Nischen-Content lohnt es sich, alle wiederkehrenden Aufgaben der Zielgruppe aufzulisten und einzeln zu erklären.
- Aus jeder einzelnen Aufgabe lässt sich ein eigenes Content-Stück machen, so entsteht ein voller Redaktionsplan.
- Man sollte keine Angst haben, das eigene Vorgehen offen zu zeigen, kaum jemand kopiert es technisch wirklich nach.
- Kunden wollen keine technischen Details sehen, sondern kurze Beweise, dass die Lösung tatsächlich funktioniert.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00All right. To start an automation business for finance departments of companies of 200 20 to 200 people. What kind of LinkedIn content should I make? Um just talk about what you know. So talk like I mean if you're if you're making these kind of automations for finest departments like talk about one at a time the automations that you do and what they what happens as a result. Like there's probably 150 like repeated tasks that finance departments do. So I would probably like first off make myself a list of every single micro task that somebody in a uh finance department would do. And then one by one that would probably be my content schedule. And I would say I'm going to make uh 150 pieces of content. Each one is going to explain how to automate each one of these specific portions. People who will read that and watch that will be the types of people who will buy your stuff.
0:52And don't be afraid talking and eating tough. Don't be afraid of uh giving away the secrets. Like no one in finance is going to want to learn your tech stuff. They just want to know that it works. Especially if you can show like a mini like like a 5-second or 10-second thing of like a process running in the background or how it's happening automatically that's showing the result. I think that will be super valuable.