If you’re a small business owner, this is one of the best things that you can capitalize on dur

0:00I'm going to show you how you can use high tickets to make money during the holidays. It's very simple. You have a certain number of customers. Whatever your current price point that you sell at, think of something between 10 and 100 times that price because 20% of your customers do 80% of the spending. When you do 5%, it's actually 80/20 and then 80/20 again on that 20%. So, you have two standard deviations of the best buyers. That's why we limit it to 5%. And then you create something that's exceptional for them. You going above and beyond, usually some sort of personalized attention. You do that because if you can get 5% of your audience to pay 20 times as much, you actually double your monthly revenue with very little operational drag. And so, if you're a small business owner, this is one of the best things you can capitalize, generate some cash, make some reinvestments, or just pocket during the holidays in a time when you might not be able to compete with the big boys.