Unbeliebte Branchen wählen und faule Platzhirsche schlagen

0:00I'm 21 years old. I served in the army. I had a tough life. Okay, I never gave up on something I wanted. I want to succeed in business, but I'm solo and it feels like too much. Why does that feel like too much, man? You don't even have employees. It's way easier. You just got you to manage. Army's harder. One of my guys is in the army. He said army's way harder. Dude, literally just again, go to somebody do the thing that they don't want to do.

0:29Like many of you can start what I call nuisance businesses. Like all people try to like this is I think this is one of the big mistakes is thinking that you need to somehow invent some new category and become the next Facebook. 99% of people who make money look at the market, see businesses that already exist there, and say, I think I could do that, too. And believe it or not, you don't actually have to try that hard to beat business owners because many of them are lazy and they have employees underneath them who aren't very well trained because they never trained them very well. I talked about one earlier today, right? And so, you don't have to beat the business owner.

1:03You have to beat the unmade unmotivated employee or account rep at 123 Acme Co. to win. And the pitch you just say is, "Hey, I'm starting out. And so, for the same price as that guy, you actually get the owner. And you've got my cell phone. And you can call me whenever you want. And you can harass me. And I'm going to do everything I possibly can because I want to get your testimonial, I want to refer. And this is how I'm starting my business. And guess what? People will take a shot on you because you're right. As long as you don't suck, you will be better than the person who's been barely trained. You always have an advantage.

1:32And when you start out, there will always be a room for the small player because you will always try harder than somebody who doesn't have the incentive of the owner. And so, the only reason that you're succeeding right now is because of deficiency of skills, period. Not because business is hard, it's just because it has more steps. That's it. Okay. I mean, let's be real. Tying your shoes was hard when you were four. You just didn't know how to do it yet. It's not hard now cuz you know how to do it. So, everything you don't know how to do feels hard until you learn how to do it.

1:59How do you learn how to do it? You try. And you get feedback loops, and then you find out why you suck. And then you suck less because you keep doing it and you get feedback. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.