"Should I Move My Ad Budget to TikTok?"

0:00All right, we've got Ally Shaper with Super Mush Gummies. >> Okay. >> Mushroom superfood gummies for sex, sleep, and energy. >> All of them at the same time, hopefully not. >> Sold D2C, Amazon, and retail. So, her question is, uh what's your take, Alex, on TikTok Shop wave and the shift of e-commerce spend from Meta to TikTok? You got it. >> think a lot of people are still spending on Meta, though.

0:26To be fair. But yeah, TikTok Shop's doing super well. I would say, um What's my take on it? >> Yeah, like would you allocate more money to Meta, to TikTok Shop? How would you go about that? >> So, I want to I'll be first and foremost, I am platform agnostic. Like, do not care. Um you know, whether it's Meta, YouTube, search, Taboola, like whatever like wherever you can get clicks where your avatar is. Like you care about the customer. The platforms are just a vehicle for reaching them. So, like who cares? Like, all that matters is that you're getting less than it costs you to get them to buy your stuff. Ideally, in 30 days or less. If you liked this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so, you can click here and you can check it out.

1:17Again, absolutely free. And since you're a business owner, I appreciate you and uh enjoy.