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Social Media wachsen lassen mit nur einer Stunde am Tag

Eine Content-Creatorin mit rund zwei Millionen Followern erstellt bisher alles allein und will künftig deutlich weniger Zeit investieren, indem sie das richtige Team aufbaut.

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Clip
Dauer
3:58
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MoreMozi Videos
Originaltitel
"How Do I Grow on Social Media Working Only 1 Hour a Day?"
Transkript
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Was du mitnimmst

  • Erst selbst mehr Zeit investieren, bevor man ans Team-Aufbauen denkt.
  • Beim Recruiting lieber eine erfahrene Person mit eigenem Netzwerk einstellen als jemanden anlernen.
  • Für eine einzelne wichtige Stelle lohnt sich ein Headhunter, auch wenn er teurer ist.
  • Eine wirklich gute Person einzustellen kostet mehr, spart aber Zeit beim Einarbeiten.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

7 Abschnitte

0:00Um since the beginning I do social media uh I do everything alone but I doing good like two million followers for between YouTube, Tik Tok and Instagram but uh I know it's important to have the right team. So since beginning I'm alone doing my content everything and um I just have my friend that helping me for setting up school etc. But I want to now work more than 30 minutes per per day and and try to recruit the right team.

0:31>> That's a lot though. >> Yeah, it's a lot. I'm very lazy. I don't like to work, you know. [laughter] I I like to do the less possible to make the most possible, but now I'm ready to work a little bit more. And uh >> this is the perfect French person for for like just this whole thing is amazing. Sorry, keep going. So now I want to ask you um who I have to recruit like what kind of people I have to go uh I have in I have to

0:59>> recruit the right word >> to in my team close to me um to scale to make more maybe more more views more >> not more views but uh to helping me for the content give me ideas >> maybe just try working for an hour instead of 30 minutes [laughter] >> maybe you don't need to recruit anyone Yeah, you could you could you could 8x your output if you worked four hours a day.

1:23>> Yeah. But [laughter] >> no, sorry for I really don't like to work, you know. [laughter] >> No. So, um to to to answer the question really so when we think about building teams or even companies or revenue lines, whatever it is, like we think hire one to hire 10. And so the idea is like I we spent a huge amount of time on trying to find a really really good person who already has a network who already knows the playbook and they're going to try and apply what they've learned before into your business. So rather than trying to take people who are lower and then spending all the time to train them up it's far more productive now. It costs more but it's faster but you have the cash. Yeah. You have the cash

2:01>> but where >> I mean you could whenever you want. I mean sorry use where [clears throat] LinkedIn like >> Oh LinkedIn. Yeah. Yeah. you do outreach. I mean, also a really simple way is um so when I think about recruiting for a business, if I'm going to have that be an internal function or an external function, um if it's if it's a one-off role that I'm looking at, I'm willing to pay a head hunter a ton of money to go do that because they already have a network of people, a huge pool of people that they're keeping warm, and I'd rather just pay the money to get the problem solved and have really amazing candidates sent to me for a lot more. If I'm going to have a role that I'm going to have repeated. So, for example, salespeople, editors, uh those are those are roles, you know, customer success, if you have that, like those are going to be roles that I have a lot of. And so, those are things that I'm going to keep internal because it's core to how the business functions. And so, when it's like niche, expertise leader that I'm not going to hire a ton of, then I'll I'll I'll pay to I'll also kick off internal stuff if I can, but I'll I'll be more willing to pay for an outside recruiter.

3:04>> Okay. Uh, so what's the the name of the like content strategist? Is that I need >> Yeah. >> Other. >> Yeah. Director of content. Director of content strategy. >> Okay. All good. Thank you. >> Yeah. >> Glad I could help. [laughter] >> Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

3:42And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.