So entstehen neue Business-Frameworks

0:00I hear you learn these frameworks. And I'm like, man, that is crazy that he is memorizing this stuff, but not just memorizing it, but he when I hear him talk about it, I believe that he actually uses this in in his day-to-day life. And uh I I would like to get better at that. I'm just amazed at how much information you retain. >> Thanks. I think that if you are not good at predicting what is going to happen next, life will be hard for you. And the better you get at predicting what's going to happen next, the more you will get what you want.

0:30And so then being able to predict what's going to happen requires a an accurate framework of how reality works. And I think that that's where you know if you've lost everything and then you can rebuild it again, it's because you accurately re view reality and it wasn't luck. You can redo it again. And so for me, I think a big part of it was like or still is. I find like most people don't know what they're saying most of the time. Like the vast majority of people spend their time regurgitating and reparing things that they never thought about and saying words that they don't understand because if you ask someone when they say hey I think you should do this I would just say like define that or like hey my goal is I want to insert thing like I want to feel great about myself and I be like well what does that mean and then they can't define it I'm like well no [ __ ] you haven't hit it you can't even define what you're going for right and so I think that the single greatest razor that I have for defining reality more accurately has been removing all sentiment, emotion, and quote psychology from the equation and only looking at it from a behaviorist frame of what can I observe and just saying like and so basically like if you were to def if you were to you know alien comes on earth or a toddler depending on how you want to see it and say like hey you know what does trust mean right like hey you're not very trustworthy I'd be like well what does that mean to you Right. And most times people will just say like a bunch of nonsense back to you. And it's like, well, of course you don't know.

2:00Like and so I find that that's most people and that's why they can't they can't communicate well and as a result they don't receive communication well from the world because they don't like it's two people saying words that neither of them understand and then they're and then they just roll a dice to see if they get what they want. And that's how most people live their lives which is why they don't get what they want because they didn't define what they want. Like the beginning of every one of my books defines terms. The beginning of every legal document there's a recitation of definitions. And it's like you need that in order to be precise about what you want.

2:26>> What's that mean? So like defining what a win would look like, what does success look like? What does a fail look like? >> Yeah. Well, that's that those are like the I would say like the big obvious ones. But underneath of that is like the day-to-day life that you have. It's like you ask your wife, it's like I'd like you to be more loving towards me. It's like well what does that mean? Like for real like what is what is you saying the word I need you to love me better mean? >> Does that mean hey when I walk in the door can you come and give me a hug?

2:52that's observable. I can see that a court witness could say he came in and did that, right? And so, but like again, this is like getting as granular as everything. If we just bring bring everything down to what is observable in reality, that we can all get to agreement. That's where like I think the content that I have somehow seems both the same and different from the stuff that's out there. They're like, man, I listen to about marketing stuff and like he says things that I know, but he he says it in a different way. And it's like, well, it's because I just think about like, okay, well, what is selling, right? Right? And then a lot of people are like, "It's a transference of feeling between two parties, you know, over a bridge of trust." Right? And I would say something like that 15 years ago. And I would yell at it a salesman.

3:30I'd be like, "Dude, sales is just a transference of belief over a bridge of trust." It's like, "That sounds amazing. There's nice visuals." It's like, "But what the [ __ ] does that mean?" Like, "How do I go transfer belief over a bridge of I'm like, "Go transfer belief over bridge of trust." And they're like, "I don't know how to do that." It's like, "Of [laughter] course you don't. Of course you don't. I don't either, right? >> Use a bridge. I need a I need a [ __ ] bridge. Who's got a bridge? >> And how do I give them this belief, right? [laughter] And so,

3:58>> and so it's natural to use to use shortorthhand with language because it's faster to transfer ideas except neither party define the term. And that's where a lot of quote miscommunications come from. And so I think to be an accurate communicator, it's like we have to define terms before we can actually engage in this conversation, which is annoying for some people, but it's also required if you want to have like effective communication. And so for that whole like salesperson thing, it's like, well, what is selling? It's increasing the likelihood that someone makes a purchasing decision. Done. That's all it is. We just increase the likelihood. And so that is your job is to increase the likely make a purchasing decision. And we know that there's a number of variables that that affect that that that percentage. And that's what the ones that that we can affect that we can observe. And I think we just leave it there. that we get all of this hollow blue and all of the the manifestation and the synchronicities and the the energy and the man, you know, all this this crap out of there. And maybe that stuff's true, but I can't see it. So, and so how do I transfer it? I don't know. And so, I just talk about the observable world and has made my life so much better and my ability to predict what's going to happen next so much better. Real quick, if you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of the functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.