Skalierung eines Affiliate-Marketers mit bezahlten Ads

0:00Unternehmer/Gast Rock and roll. Well, Karen, tell me about the business. >> Okay. >> Okay. So, you're doing 83K a month, right? >> 83K a month. Uh, your ad spend is 3K per month. Got it. You're an influencer. Okay. What? Let's see. GLP1. Okay. So, you're doing you're doing um God weight loss stuff. Okay, cool. And then your constraint is attribution issue. All right. So, um so you're doing $83,000 a month. Good for you. Okay. So, what's profit on that right now?

0:30Um, so let's see. We c I'm like nervous. We came to the scaling workshop and it's not all it's not all GLP1, but overall our business um let's see a couple months ago was the revenue was 856 and then 389 and then the evida was 5.44. >> 856 was a few months ago or like last year.

0:55>> Um the last 12 months. Okay, got it. I was like, "Girl, what happened?" [laughter] >> Okay, got it. So, so, so you're going up. You're at 83. You're at a million dollar run rate. Fine. Um, so what's the issue? So, so you have your audience. You solicit the audience to go buy JLP1 stuff. Do you have an affiliate or are you basically acting as an affiliate to somebody else? >> Correct. I act as an affiliate to lots of different brands. This is the one that we get paid back on the quickest.

1:21So, that's why we're trying to run ads. >> Yeah. But our ads, the meta thinks that we're not converting because we can't actually hook up to their back end. >> Word. Okay. So, you would need you just need ad do you have software for ad uh attribution? >> No. >> Yeah. Just literally hook like this is a one-time setup. It'll probably cost you between Lewis. What are what's the range for like ad tracking software cost?

1:50anywhere from like one, two, three,000 months. >> Yeah, it'll be like call it like on the low side like maybe 500 to a,000 and then it kind of tends to scale up with your your spend level. So it'll probably be a thousandish call it, but sometimes more uh to get the attribution. So what it'll do is it'll then feed back the data to Facebook so that you can get a conversion mechanism in place and just like shorten the loop. But that's like a Google search on YouTube and how to set it up. And most of those most of those are B2B SAS so that they'll have some sort of concier that'll do the setup with you like super solvable.

2:20Alex Okay. Even if I don't own the GLP1 company. >> See, that's a little harder. That's a little harder if you don't own the Now, they still might be willing to install your pixel on their page if you're like a big affiliate for them. >> Okay? Because that's been our internal struggle since like >> I would just ask I'd be like, "Hey, I want to spend money to advertise your product. Can you give can you install my pixel on your page?"

2:46A lot of people are willing to do that. If you're going to send me money, it's like sure, go for it. >> Okay. Okay. Is there any other work around as an influencer? >> Well, let me do let me give you one more detail on this. You can have them clone the page, >> right? So that's not like you're not getting their data or anything like that. So clone the page and make it Karen's page, right? So GLP1/carin or whatever. And that page is only for you. And then you install only your pixel on that page. That way it's not like you're like using their data or anything like that. So they'll probably be far more likely to be like to to to do that with you.

3:17Okay. >> Okay. Uh, beyond that though, yeah, as an influencer, so number one, get the get the text stack. Number two, ask the people who you are doing this affiliate stuff if they'll just clone the page and install the pixel there so you can spend more money so you can make them more money. Um, the next thing though, a a third door. How big is the company that you're dealing with? >> Uh, how big? They've been in business for a little over a year, but she's been doing um Tellah Health for 10 years.

3:47Alex >> Okay. Well, I was going for size of revenue, but um what what I would suggest No, you're fine. Don't worry about it. So, what I would suggest doing um is saying, "Hey, I'll make ads for you >> and my normal affiliate commission." What's your normal uh commission percentage >> for them? 40%. >> 40. Right. Right? So, I say, "Hey, I will do this deal with you where you give me 20% instead of 40, but I'll make ads for you and you can run them."

4:18>> Okay. >> And then they're fronting the cash and you get paid 20% and you'll go back and forth. It'll be a negotiation, but the end of the day, it's free money for you. >> Yeah. I don't know if they'll do that because it's like a direct sales company. So, if they do it for one person, they have to do it for everyone. >> They don't they don't have to do it for everybody. They could say that's something that they unlock after you do, you know, you hey, if you if you make us $50,000 a month and you have a larger beginning following, we'll put money behind ads.

4:44Alex >> Okay? >> I mean, I would do that as a business owner. Like, if you have a massive audience of the types of customers that I have, like sure, like I'll spend the money. And like the beautiful part for you is that you're going to get your brand more recognized, right? >> So, you're going to get free exposure. You're going to get paid to do it. But it makes sense for them because your ads for sure will decrease CAC by more than 20%. Than than than their standard whatever ads they have. >> Okay. >> Right. So that's that's door three. Door one is obviously to like just clone the page, get ad tracking set up, and then you can run your ads. That's like that's the super easy one.

5:17>> Okay. All right. >> Feel like you can do that. >> Do that. >> Yes. >> All right. Rock and roll. This was fun. Let's do this again sometime. >> Thank you. >> You can. >> Yeah, for sure. [laughter and gasps] All right. Talk to you, Greg.