Veneers Praxis: zweiten Standort stabilisieren

0:00Unternehmer/Gast I sell beautiful custom porcelain veneers to anyone with healthy teeth. So we don't do dentures. It's like the smile makeovers. Okay. Uh last year we did 2.4 million and I would like to be at 5 million revenue for each location across the nation. >> How many locations do you have? >> We have two right now. Okay. >> Our second one is struggling. So I Uh I know. I know.

0:25I was like you I was like laughing so hard cuz [laughter] you're like, oh yeah, the we just have to open up the third and I want to open up my third here in Vegas and I thought it was common. I know. >> Right. And so yeah. [laughter] It's like if the first one was here and then the second one and then this one came up a little bit now we're less profitable than the answer is definitely to add a third. [laughter] Yeah, totally makes sense, right? I know, I'm crazy. So originally like you know, I I came in here cuz I was like, I just need to find the perfect team to get me like across the nation, right? We're going to open up so that way people have someone that they can trust and then doctors don't hate their lives cuz they're changing people's lives instead of just drilling and filling. You know, I'm like I'm going to solve Yeah, well, yeah.

1:06>> [laughter] >> And so that's originally what I came here for and now I'm focused on revenue. So now I have to figure out how can we increase the revenue more Google ads, more LinkedIn post? Do I become the Alex of cosmetic dentistry, you know? >> Yeah. Yeah. Um so first off, great, you know, kudos on focusing on making more money. Um for a model like yours, it's absolutely a it's a it's a mouse trap thing. So you know there's going to be a brand. So you being the face of the brand, I don't think it's a bad idea. I think that's fine.

1:43Um but most of the people who I who I see really succeed in that space are they're basically doing very regular collab posts with people who are prominent, semi-prominent showing off their their results. Um you if you want, you know, offering some sort of discount in order for people to do that. You might be able to just get away with it anyways and not offer a discount cuz some people are very happy with it. I don't know the space as well well. I don't know the sensitivity in your space to showing off the smile.

2:10Um in the plastics world uh some people are depending on the plastic surgery uh you know, some women aren't like as apt. Obviously it's coed for what you're doing. Um but yeah, collaboration posts in terms of building out the brand uh long-term. But in terms of increasing revenue, um you got to get more customers cuz I'm guessing average case is what? $20,000? Something like that? Yeah, 15 to 50. >> Okay. Yeah. So uh you know, when I hear 2.5 million, I'm like, okay, so you did 100-ish cases last year.

2:36Um so that's two a week between each location. So that's one person per week per location. Feels super slow. We can do it like every day. >> Right. Yeah, so you have like it's like instead of instead of being like, okay, I want to get across the nation, it's I think the How long does it take to do one of them? A full day? Um just 4 hours. 4 hours. Can you do two in one day? Yes. Okay. So you have the potential to do 10 a week. Mhm. Right? So you could be at a million a month per location.

3:02So you have 25 million just within your existing capacity and you're doing 2.5. So you have a 10x without increasing any any capacity. Like when you're like, I want to open a third location, it's like, for why? It's like we like like let's go from, you know, 2.5 to 25 with the two we've got and until we're at 25, why bother? Like let's just milk this cuz fundamentally all we have to believe is that you can get 10 people in a local market to say they want to fix their teeth. Um all cash, correct? Yes.

3:32>> Okay. So um you just have to have a local ad strategy. And you continue to make the content cuz it's it's going to be a combo. It's going to be a combo cuz the brand is going to be for sure a huge source. Like, you know, Instagram DMs, people saying like, oh my god, I've been following your page for however long. Just making sure that in your stories you're regularly doing CTAs so that you can, you know siphon that. Um the next thing is that people who follow you you should immediately have your staff uh DM them uh just like a a quick triage question. So right now, how many people do you have on Instagram following you?

4:056,700. Great. Do you know how many you get a month? No. Okay, worth looking at. >> Okay. You can find out in exactly 10 seconds. Uh so 10 seconds from now when you know that number is, uh let's just say that you're getting 100 followers a month net. Um basically those 100 followers, that's three a day. You just have your front desk, you know DM them all and say, hey, uh three new people every day. Uh are you here to to like look at the smiles or because you're actually thinking considering this, you know, for yourself?

4:33And right there, you just created yourself 100, you know, leads a month. Maybe one out of four says, yeah, I'm kind of interested. Cool, well there's 25 qualified leads per month. There's 25, you know, interested leads. So it's like, okay, well there's 25 consults a month. That's just from That's like, boom, there's that. Right? Um Sorry, I was just watching you take notes to make sure I was >> [laughter] >> No, yes. No, you're good. So basically you just the the great thing about your business is that it's easy as to advertise and cuz it's so visual, right?

5:03Alex So You know, like it's literally like sad face, happy face. Like it it works, right? Um it also is so easy to do collaborations with. And the the other thing that's amazing is that the margins are insane. And and the other thing if but wait, there's more. Um everyone you compete against is not a business person and sucks at business. So it's like, my god. Um so yeah, all that to say uh yes, go from 2.5 to 25. Don't open up a third location. You need to increase demand.

5:31Alex One of them is you can milk your Instagram way more by doing collaborations, um you know, doing regular CTAs and then having people who follow you DMing them for to see if they're interested. That's like level one and the second is getting the ads going. Which you need to do and we're we're happy to walk you through. What's CTA? Call to action. Thank you. >> Sorry. Sorry. I I do know that. And then the other >> [clears throat] >> um Oh, I already forgot what I was going to say. You could just do that and run ads and you'd be primo.

6:01>> As far as the collaborations, do I do that with my personal page or with my business page? Cuz we have other doctors. >> can do all three. Okay. Cuz you can do I think I think Did anyone know how many I know you can at least for sure you can do three. You can do five. Yeah, you can do five. You can do your your your your doctors, you, the location and the person. Okay. Do it all. Cool. Have a have a dance. Yes, absolutely. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the 100 million dollar scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it.

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