Videospiel Coach: Wie skaliere ich mein Abo Modell?

0:01Okay, I'm a video game coach making 45,000 a month, 57,000 subs on YouTube. I charge $30 a month and get 560 new students with group coaching. But I turn the same number. Okay. Yeah.

0:22Realistically, um you'll likely want to sell. Like here's the thing. Education alone is not a recurring product. Community is a recurring product. Um, services are recurring products. And so, we want to make sure that we're matching how we're billing to how we deliver value. And so, it's far more likely that you deliver value upfront, right, to people. And so I would suggest probably raising the price or doing some sort of annual thing so that you can appropriately value the information or the education and then have a much smaller uh backend for the access to the community and you know maybe other services or calls or whatever else that you do. Um I think it's one of the biggest uh mistakes that people make in kind of the education services world is that they think that because someone would say yes today when they don't know how to do something that three months from now when they still they now know how to do it that they still want to pay that. So we have to break apart our product offering into what are things that are consumable and what are things that are one-time. And so the onetime things typically have significantly more value um and then you have the consumable elements that are typically less value but they recur month over month over month. And so, for example, I am a reoccurring customer of the sandwich shop because it is consumable.

1:37I eat it and I still need another one tomorrow. Whereas, if I learn how to make sandwiches for myself, then the skill of making the sandwich will no longer be required, but then I'll need a subscription to bread and meat and lettuce and whatever. And so, you want to break apart your product into like community is something that people consume on a regular basis. Calls might be something that they consume, but those in and of themselves might not be inherently valuable, right? I mean, depending how good you are. Um but education system can be valuable, right?

2:03And so all these kind of depend but this is something that's valuable one time today when I don't know how to do something until I do know how to do it. Once I know how to do it, this is worth nothing. And so what happens is people say, "Okay, well this thing's worth five. So I'm going to I'm going to bill, you know, $200 a month for a year." Doesn't work that way. Bill what they want, what they need upfront, and then when they have different needs, which might be lower, you then bill appropriately to that. Okay.