Wie ich Content erstelle, ohne auszubrennen

0:00Who here has creative burnout? Is that a thing? [laughter] >> Yeah. Yeah. He's like, I don't feel like sleeping anymore. He's like, I can do things. [laughter] So maybe this is a better question then, which is like how do you filter all the information and what's changing? Because like do you guys ever feel like things are changing all the time? There's always new things happening and there's so much information. There's like X, Tik Tok, all all of these platforms. I mean, there's some AI announcement almost every day and everyone says it's going to like change the world. Um, do any of you guys feel like overwhelmed with the information and what you should actually listen to and what you should ignore? Is this a thing?

0:46>> Um, just trying to figure out where we put our attention of emails, live streams, live streaming on Tik Tok, Instagram, YouTube. There's just so many different avenues for us. >> So maybe that's where the burnout kind of comes from, right? Like >> I'm not burned out on making content. It's burnt out at figuring out where the hell to put it and where to >> what's the best lever to pull to get the most ROI. That's the toughest part >> cuz I kind of feel like a lot of people, especially the beginners, they wake up, they go to their computer or their phone >> and they their entire workday is trying to just figure out what's happening.

1:14>> Yeah, that's >> they don't actually do anything, >> right? And they it's not like at the end of the day they figure it out. [laughter] They leave more confused and then they do it again and they do it again and they do it again and it just never ends. Is this true? >> 100%. That's most of my days just trying to figure out where to put it. >> Like what the [ __ ] is going on? Basically. >> Yeah. >> Cuz there's so much there's so many options and then you know we all we all listen to him. We're like oh I got to put out 450 pieces a day. Not that we actually think that, but it's just sometimes tough to figure out where to actually start and what main thing or two things to focus on.

1:54>> So, I think this is a good question for you. How do you deal with like all the things going on and what you should ignore, what you should pay attention to. >> Yeah, I'm not a huge consumer to be honest with you. Um, I do one content day a week and that's that's kind of it. Saturdays when I have time probably like it's realistically it's probably once a month um because I I travel um sometimes um and so as long as I have a free Saturday I'll usually do my like two interesting things that I want to talk about or think about and that's what becomes my YouTube videos. Um I'll text my my creative director whenever I have like a a thing that I find interesting.

2:37So, like I woke up this morning and I was like, you know what I hate? I was like, people who have uh problems for every solution. [laughter] And so, I'll probably make a piece of content on like avoid these people. [laughter] So, that'll probably be a piece of content. Um, another one on like just capacity in general. Like you you can expand at the rate of your free capacity. And so, you cannot seize opportunities when you have no capacity left over. And so it's basically like how can I purposely build excess capacity into my my work life so that these opportunities can get pursued when I see them, right? And so I'll probably make a piece of content on that. So those are the two interesting I just give you example like those are the two interesting things I was thinking about this week. And so I was like that's what I'm going to make my my two YouTube videos about. So, I think it's um having a the the absolute lowest friction way possible that when you have an interesting thought that it doesn't just flutter away and that you can send it and then you have a dedicated time where you can beef it out. And then for me, the recording session is just like I mean to be fair, I have a team now, but like um even when I didn't have a team, I paid vendors to just do the editing.

3:44So, I I've I've been a big like hero session guy. Some people don't like that. Like Leila does not like doing sit down 10 hours of recording. She hates it. Um, she would rather just do like two hours twice a week or something like she'd rather just have it spread out more. Honestly, she just doesn't do it as much because she doesn't give a [ __ ] But like [laughter] but um yeah, that's that's how I do it is have very low friction in terms of ideas like the the idea being captured. Have a period of time that you can beef it out to make sure that it's full. And then production, I like to I like to do it all at once because I get in kind of like that flow and then I just want to rip the whole day and I kind of give myself complete permission that that day I will accomplish nothing besides recording this content.

4:27>> That's it. >> Your team help with >> uh structuring the idea or do you do like talking points or something like that? >> I'll I'll have my points that I want. The thing that they'll they'll usually do is like here's three headlines we're thinking about. Which one do you like? And so I'll be like, I like that one or all three of these suck. Um, and then the intro, they'll have two or three ideas for the intro of like, which of these do you like? And then I'll basically pick one headline, one intro, and then the rest of it is just just I don't like scripts, so just just the bullets.

4:58>> Bullets are the best. It's what I got here. >> They're just bullets. Actually, there's a teleprompter school news. >> Yeah, there's a teleprompter back here that Sam and I have been reading on. Oh [ __ ] I'm reading it. Bananas. Bananas. Bananas. [laughter] If I had to script, if I had to script things, I would have quit a long time ago. >> It sucks. I hate teleprompter stuff. >> A long time ago. >> I use a teleprompter, but with the bullets. >> Do you use teleprompter for ads or not? Really? >> So, with ads, um, more

5:24>> more so because a lot of the ad is the hook anyway. Like, if you think about like how long the ad is, if you run like a 15-second ad, it's it's basically hook three points. Like the bullets are like there's not a lot of room, you know what I mean? Um, and so yeah, it's easier for for that stuff and they're even more formulaic in my opinion. >> Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

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