Verkörpere das Ergebnis, das du verkaufst

0:01Okay, Tashana, I'm an online fitness coach. I get my clients from YouTube. I post one long form in four to five shorts a day, by the way. Excellent framing for this. Like, everyone modeled Tasha. Um, how can I scale my business to 10,000 a month? I get about 5 to 10 leads a month. Okay, so I'm going to guess that the content itself is not good enough. Uh, number one, and I don't know anything of value. So, I literally just saw a tiny little icon. I'm going to say something that's going to be borderline borderline. It'll be borderline. All right. So my team can't stop me. All right? Because this is live. So deal with it. So I I'll you know what I won't make this about you.

0:35I'll tell you a story. So friend of mine uh obviously I come from the fitness world so I know I do something about this. Uh was in the fitness space and he was you know listening to you know all the people and making content and doing the stuff and he wasn't as consistent as he should be but like he was he was doing stuff. Um, and the big issue when I was talking to him, I was like, "Bro, you don't look in shape. You're not in shape." And so, I don't know if that's your situation. Now, you have to like look in the mirror quite literally and be like, "Do I have a body that people aspire to have?"

1:09And like I I told, you know, this particular individual, I said, "You got to go pro, man." I was like, if you want to be a professional, I was like, you got to look like this is what you do like full-time like like you go like this is not this is not negotiable. And so every business has this type of thing. It's like if you're a web design business and you have a terrible website like that sometimes it's the big obvious thing. So I'll say number one, I would look there. Number two, um if you're getting five to 10 leads a month and you're making one long, was it long one long form a day and then four to five shorts a day? Was that what it was?

1:40That's a lot. That's a lot of content to only have five to 10 leads a month. So, I don't know what your view count is on your videos, but you can you probably need to make better content. That's like the absolute simplest thing is like you just need to make way better content. Number one, um I guess that's number two, get in shape, number one. Number two, make better content. Number three, you might not be soliciting your audience. So, one of the easiest things you can do, I mentioned this earlier, is like you can have people just directly DM you on Instagram. Um, and if your content is o wholly on YouTube, then you need to direct them to a platform where you can more easily have a conversation, right? Conversions happen in conversations. All right? And so I would say um send them to a calendar or put a calendar link for people to just book a call straight with you. So I don't know how you're collecting leads, but if it's like an opt-in or something like that, like you can probably just put a straight calendar link uh on all the places that you um make content. So there's five if you're on YouTube. So, you've got your profile bio, number one.

2:38Number two, you've got your pinned comment underneath of every single one of your videos. Number three, you have your description, which you want to make sure that it's the first line with the link with some sort of big reason to why they should click it. Number four is going to be community posts on YouTube, like you should post your community post. And number five is you got inv video. So, a third of the way through a video, you uh make a quick call to action to whatever it is. might be like, "Hey, by the way, if you like this, then you might want to come, you know, buy more of my stuff or work with me directly, whatever it is." Um, and I would say if you're in the fitness world, then I would make my uh make my CTAs around personalization and accountability. It's the number, you know, one and two things that people want when they're trying to lose weight.

3:17They want it to be personalized to them and they want accountability. So, like, what can someone not get from free internet content? They're not sure if this is right for them or that it's personalized for their specific needs and they want somebody to like call them up, be like, "Hey, stop being a stop being I'm trying to keep this PC. Uh, stop being a stop being a uh, man, I have so many words that are just not good. Um, a rotund individual. Um, [laughter] stop being a fatty. All right, they need to tell they need to hear that, right?

3:47That's what that's what they need to hear. I'm not saying that's uh what you would say, obviously, but they want somebody who's gonna hold them accountable. Okay.