You Only Get Three or Four Big Swings in Life

0:00My name's Nick Page. So, I own a fitness studio. We just surpassed a million in revenue. >> Congrats. >> And thank you. Um >> Personal training or semi's or group? A group, okay. >> So, I'm being honest, I would like to be at 50 million. >> Okay. >> [laughter] >> So, honestly, what I think stopping me is looking at my business just like >> more gyms. >> Yeah. >> [laughter] >> Exactly. So, and I I honestly don't This is like something that I don't know if it's a belief, right?

0:30>> Yeah. >> Looking at my business as an investor. >> Sure. >> My LTV to CAC is, I mean, two to one. I mean, we can get it to three to one. >> Mhm. >> Looking at the market and realizing that the fitness studio space is becoming a red market. >> tough. >> I don't know if I personally think it's a smart investment of my time to try to continue to grow my gym. >> Mhm. >> We're profitable. I have a great team.

0:55>> Mhm. >> And I'm like, maybe I'll just sell it in one to two years. >> Mhm. >> And then I'm like, So, [clears throat] like I just read the book How to How to How to Make a Couple Billion by Brad Jacobs. And he talks about getting, you know, ahead of the trend, which I think you've done a great job of. So, when I like read that, think like an investor, and then I look at my business, I'm just like, >> You're saying it? >> Yeah.

1:22>> Uh-huh. >> I'm kind of this point where I'm like, and people are like, "This is great. Why don't you scale?" I'm like, you don't [ __ ] understand that. So, >> I got it. >> So, I guess like >> He's like, "This sucks." >> [laughter] >> It's like, everything's great, but it's like, deep inside, no. So, I mean, what do you think I should do? Like, if you were me, like, >> If you want to make 50 million dollars, the likelihood that you get it there from a large group studio is very low. So, if that's the goal, then you probably want to have a different vehicle. And so, you can I I would say that if I was in your in your position, you have one of two paths. There's like a really close adjacent path, which would be like, I do believe that the best fitness model right now is a small small group. Mhm? I I think it's the best model on the market right now.

2:04Um and so you could change your existing model to that and that one gets exceptional returns on capital and is a very operationally easy model to run. >> Yeah. >> Um and so that would be like the reason I'm I I kind of like that for you is because it already borrows from a huge amount of your existing skill set knowledge base. And that is a good vehicle. So that's option one. Option two is you just, you know, try something brand new, which I have very little like insight into

2:31>> [laughter] >> into like what of the of of unlimited opportunities could you pursue? All of them or one of them, but transforming what you have into I mean I fundamentally I think that's why you're here or at least I would be if I were you is like how do I make this how do I turn the thing that I have into the thing that I want? And I think that you can do it with a lot fewer steps than you expect. You'll probably have, you know, six months where there's a little bit of turbulence of like people being upset cuz you changed the rules of the game on them, but unless the facility that you have right now like precludes you in some way from, you know, delivering that other model, I would say that that's probably a very the lowest risk highest likelihood path.

3:10>> Yeah. Okay. Now that Yeah, cuz my head just goes everywhere. I'm like >> Yeah. >> another >> Let me Let me give you something. Um this is the first year in my entire life where I haven't had FOMO. I haven't had it and it's really weird and I noticed I noticed that I didn't have it only at the end of the year and I was like, oh wow. That's weird. And I think it's because I finally have realized how [ __ ] hard it is to do anything. And when I see some when I see someone who's like crushing it, like a friend of mine made 50 million in crypto this year and it's not his main business, it's a side hustle.

3:42And I was just like okay, noted. Um and so and so then I thought to myself, I was just like good for him. Like I >> [laughter] >> I was like I'm not going to get into it. Like that's not my game. You know what I mean? Um But he's like, "Dude, the school deal's [ __ ] monster." And I was like, "I know, it's awesome, but that's the game I know. You know what I mean?" And so it's not even the comparison the thief of joy thing. I think it's just that learning to play a game really well takes a really long time and accepting that like one of the saddest things about life for me has been that like I'm only going to have like maybe three or four more entrepreneurial seasons in me.

4:17And that's really sad cuz it means I only have three or four more big swings. And it's like, "Shoot, I have all of these things that I want to do in my life, but I only get to pick three or four more, maybe. Maybe, right?" And so I think that just getting comfortable with the idea like there will always be people who make more. And even if you are Paul Getty and become the richest man in the world, everyone will forget anyways. And so like just context, right? Um that there's nothing wrong with taking having 6 months where you, you know, re-reconfigure what you're doing to then say this is what I'm going to do for the next 5 or 10 and then you set for life.

4:50And then you can do whatever you want. >> True. Thanks. >> You're welcome. If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out. Again, absolutely free. And since you're a business owner, I appreciate you and enjoy.