Warum die meisten nie bekommen, was sie wollen

0:00Most already know what to do but simply don't do it. And the main question is why? Well, number one, because of an inability to delay gratification. Number two, because they don't fully know how to do something. This is the most common reason in more successful business owners. And a business owner asked me this exact question. When all the information is available, why are entrepreneurs still stuck? And so, this is what I told him. I'd say at the most basic level, it's because of an inability to delay gratification. And so if we just think about like why do humans do things in general, it's because they're they've been rewarded more for doing what they're currently doing rather than changing what they're doing. And I think that makes sense from an evolutionary perspective that like more of what you're currently doing is safe. And so people once they find another point of equilibrium, it's very difficult for them to break out of that even if they're quote like mentally like I really wish I could scale. They they want to want to scale, but what they really want is to do what they're currently doing, which is why they're doing it. Um and so I think um being able to clearly articulate also like the actions. So how is just like such a simple word. It's a short word but has a lot of like depth to it which is um if I were to talk to a toddler and say I want you to scale a business they would just look at you like what? Um if you were to tell me hey can you scale this business?

1:12I'd probably say yeah I can. And so the specificity of a request is inversely correlated with the skill of the recipient. Meaning if you have somebody who has very low skills, I have to say like, okay, here's how you turn on a computer. Once you turn on a computer, then you're going to open up Safari. What's Safari? It's an internet browser. What's the internet? Okay, let's explain what the internet is, right? And then eventually you're like, okay, we're going to go to Google. What's a Google? We'll get there. Don't worry. We go to Google. Okay, finally we're going to sign up here. You're going to get an email. Once you have an email, I don't know how to type. Great. Let me teach you how to type. And so the thing is is like the lower the skill level of the individual, the more aggregate skills they have to learn in order to chunk up.

1:50And so sometimes people hear the word, oh, you just need to do outreach, >> but that is a bundled term that has a hundred things underneath of it, which is like, how do I warm up a domain? How do I set, you know, what's an opener? How do I integrate my, you know, Clavio with my whatever, right? Like how do I integrate these tools? And so there's a hundred hows underneath of it. they'll usually get stuck on one of the house and being unwilling to try because it's so frustrating of like I think I think what makes entrepreneurship feel slow is that you can try to learn something for a day and not have an outcome and then have to come back to it tomorrow and figuring things out is by nature a wandering activity which means that if you knew how to figure it out then you wouldn't have to figure it out because you'd already know it and so it's people do really poorly with uncertainty and So entrepreneurship, a lot of it is just the the ability to tolerate uncertainty, which feels very painful the entire time you're in the uncertain period, which is what I honestly think a lot of the pain of entrepreneurship is wondering whether the investment you're currently making today, the thing you know you're going to lose, the money, the time, the effort, the sweat, is going to actually pay off to the thing that uh you hope is going to happen and you don't know when it's going to happen. And so it's almost like if you run a marathon, you know it ends at 26 miles or 0.2, I don't know, for you runners. Um but like for entrepreneurship it's just someone saying run.

3:11>> Yeah. >> And like I'll tell you when to stop and even if you like just that idea almost sounds torturous of like just run. It's like well how long? It's like run. >> It's like but what if my lungs start hurting? Run. >> Yeah. >> Keep running. And I think that's what what makes a lot of entrepreneurship painful. And then the idea of even me saying this, some of you guys probably had your hearts go up, right? Even the idea of not knowing when something is going to end or in other words when you're going to figure it out. A lot of people just don't want to start that race.

3:39>> And so they know what they're currently doing. And it's they get more rewarded for talking about scaling, for talking about their goals than they do for pursuing them, which involves a lot of uncertainty, f pain, and frustration. So this leads me to the next lesson where I want to talk about one of the most important mindset/skills that you need to train yourself on if you want to grow as a person and your business. And at least that's what's helped for me. And that's actually self-awareness. So I go deep on it right now. The hardest thing for people is judgment which is like how do I how do I know to listen to this guy versus that guy right that's the hard part because you will see conflicting advice and if you were to ask two people who are both wealthy what someone should do if you were to ask the Indian question what should someone focus on English might not be the first answer from Richard Branson I don't know maybe it is um it also doesn't mean that his advice is wrong if it were different than mine right maybe his advice is more right no idea um but I think understanding what is right for you given your existing resources and skills is probably the most valuable thing which is self-awareness. And so I think I've always had a decent amount of self-awareness which has allowed me to make sure that I'm picking the products, services, information that I'm consuming the most of around whatever I believe the constraint to be. And then I would say that I'm relatively maniacal in the focus that I have around whatever the thing that's limiting me is. And so when I got into when I was like, "Okay, we're going to start this family office." I think I read 15 books in like two weeks on, you know, different family office structures, different investment thesis, um, books by people who ran big hold just so I could get some better idea of this stuff. And I would say 15 books is not like a huge amount of information, but it was like just to give an idea of like I did nothing else besides read.

5:18Um, and so if I thought that sales was the issue, I think people try to solve a problem one way. I tend to approach a problem with like I don't care which one works. I will do all of them violently and one of I will I will will my will this thing through. And so if like I needed to learn sales, I wouldn't be like, "Oh, I'll read a sales book." It's like, I'm going to read many sales books. I'm going to consume all videos on sales. I'll hire somebody who's good at sales to teach me and review my stuff in real time. and I will keep doing this until sales is no longer my problem and then I'll be like more which what's my next issue and then I'll just bomb the hell out of that thing and I think people take too little action around what the constraint is. So either they haven't properly identified the constraint of their business or they take insufficient action to solve it or both. And I see commitment and focus as as very similar like kind of sister twins um which is just the elimination of alternatives.

6:13And so I think most people are not that committed. And so I think I it's really it really comes down to that like it's one of the one of the things is really difficult to explain and like there are a few lessons like from a human nature perspective or from a skill-based perspective that are very difficult to see unless you're there and consistency is one of them. So is volume and they tend to be the two things that are most required in order to get to where you want to go. And so like you can't witness consistency unless you are also consistent in order to witness it.

6:45So like you can't see me come to the gym every day at 4:00 a.m. unless you were there every day at 4:00 a.m. And you can't see me work all day unless you were also here working all day. And I can say it and it takes 2 seconds. But when you witness it and you see it every single day, it has a different impact. And I think that's what what a lot of people miss out on. And like I talk about volume a lot and I repeat it so many times and I talk about focus so much because like those are the things that really separate the people who end up winning. And the amount of volume that it takes is just so much more than you're prepared for. And I think if people really knew how much volume and repetition it took, they wouldn't begin.

7:22And so I don't even think it's a bad thing that people don't understand because like if you really saw how far away the goal post was, you'd be like, I'm not I can't do it. Because you can't do it. You couldn't even comprehend that because you're so far away from that type of person or that level of entrepreneur who'd be able to do it that it seems unfathomable. But you think it's a couple steps ahead of where you are and then you get a little bit of better and then you realize it's actually this much further. But then you get a little bit better and then you realize it's this much further.