Das Geschäftsmodell hinter Acquisition.com

0:00I don't sell Do you sell courses? >> I don't. No. >> Okay. I was going to say what like do people ever mistake you for like a self-help guru? >> 100%. Yeah. So the whole idea after I sold gym launch was like I heard this thing was like what if you what if all your free stuff is better than everyone else's paid stuff? And so because I came from the knowledge space, it's like a lot of my stuff looks that way. And so but everyone's like he just wants you to buy a course. I was like I don't have one, right? >> So but like that's just the nature of it and it's fine. Um but yeah, so we I make content and it's all B2B. So like we're a hardcore B2B brand. Um

0:32>> business to business. >> Mhm. Yeah. And so people So like what we have is so if you're like how do you fast forward to like today um so I'm co-founder of school which is a software platform um for people to start businesses online communities etc. Um and so that company's very big. Um we have 17 million users and like it's >> that one's big. Yeah. So, so people can start their own version of um

0:56>> uh spreading knowledge, right? Creators. >> Interesting. You you >> you've taken what you've uh figured [snorts] out works. You made it work for you and then you made it so everyone you democratized what you did and and everyone can do it. >> Yeah. >> By selling what they know, >> whatever they know. Yeah. It's cool though. It's like mom's making jars. Like here's a group on how we do jars and pickling stuff and like there's everything under the sun. Like there's a school for it.

1:22>> Pickles. >> I mean there's hundreds of th there's so many like >> pickles start as cucumbers. >> Yeah. Everyone starts like does their own thing. Like there's a crocheting community that like there's just I mean it's everything. It's whatever you think. Like everyone assumes it's like oh is it like you know is it crypto and B2B is like not really. The other half is just consumers doing like consumer stuff. Like there's BMX groups. There's you know there's everything you can think of. >> Could I make a school on on Pokemon cards? >> Yeah. Million%. >> Really? >> There's probably already like 20. Yeah. >> That's a super like that would be a super community friendly. you. How much was the domain school? Because it's with a K.

1:52>> Yeah. Less than acquisition.com and ACQ. >> How much was acquisition.com? >> Uh 400. >> 400K for acquisition.com. >> Yeah. And then ACQ was 500. I don't Am I allowed to? So ACQ.com I've been I've been I've been eyeing for a long time. It had been owned since 1996 by a Fortune 100 company. I can't say the company cuz they said I couldn't like say it, but I've been trying to get this domain and I finally got it. So it was like really sick.

2:18>> Sick. How? How? Cuz I know sometimes with domains you you got to get get a little creative. >> Yeah. I mean it was just like reaching around and getting to somebody who was in the company and getting a broker together and then figuring out >> but they had they had just denied every other time and then like they just finally were like yeah okay we'll sell it. And I was like awesome. >> I think I think what you do is awesome because Yeah. When I first saw you popping up I wasn't sure I wasn't sure if you were another one of the neither multi multi what is it multi multi level marketing like.

2:46>> Yeah. No we um not that. I mean I mean I'll just I'll be transparent. So like we took out 40-ish million um in distributions before we sold the company and we sold the company for 46. Um and then we started the family office which was just going to be the hold co acquisition.com. Um I started making content with the idea of like I wonder if I can attract businesses so I can do like minority deals. And that was kind of the whole thesis in the beginning was like I'll just do these kind of you know 10 20%ish chunk chunks of companies. um that ended up sucking and so I did like 24 deals in 24 months and then just like got rid of almost all of them minus four and then I was like okay um let's not do that and so then I was like okay we need more meaningful stakes of fewer far better businesses and all of those companies I didn't put like any brand or anything behind it I just like invested in them and so I was like okay school this is a this is a deal that makes a ton of sense let's do this um and then like that's probably more how we're approaching it now is like because we're also pretty good at building business so we started our advisory practice in January of last year in 2024.

3:45Um, and that's now a very big business. >> What do you advise on? >> It's industries. >> Oh, it's it's open. It's SMBs. So, it's like 500,000 on the low side to 50 million is kind of like the sweet spot. So if you think like you've got like Gartner, you've got Mackenzie, you've got Deote, you've got these kind of like they serve the I would say like the top end of the market and then there's obviously the guru the guru world that's kind of like underneath and we kind of serve like low midm market

4:10>> and so you know people fly out here they'll meet with our directors that are like for paid media or for content or for whatever it is they're doing. So like maybe you have a $14 million plumbing business and you're like all right well how do I scale this thing? It's like, "All right, you need a director of this, and this is how the ads should look for recruiting a specific role, and you know, your supply constraints, you need more technicians. This is how we go recruit these technicians." That kind of thing.