Die wichtigsten Kennzahlen für dein Business

0:00What's something that you track within a business that most people don't even look at? >> I'll give you a handful of metrics that I track. So, you like I didn't need that many. So, if I had to solve for two things, it would be uh gross margin and revenue retention. So, fundamentally, like what do we make per sale in terms of uh like is there a lot of margin that's there? If so, like that's an that's more attractive to me. And then secondarily, uh how likely is it this person is going to continue to buy from us next year and the year after that? So, if I have a business that I have hypothetically 100% gross margins and 100% revenue retention, that's an amazing business. They literally just print money and they never lose it.

0:32Like, that's cool. Uh, that's a very attractive business. So, if I only knew those two things, the only other thing I'd want to know is what's my cost to acquire a customer versus my lifetime gross profit per customer. So, how much money does it cost me to get somebody? And then how much do they pay me over time? And so, basically that fundamental the LTV to CAC ratio or LTGP to CAC ratio. I know fancy acronyms but uh that ratio between those two numbers is the fundamental economic arbitrage that exists within businesses and fundamentally that's why um private businesses will get the highest returns in terms of uh returns on capital because in in in in so few places like if you were to put it in the S&P 500 those companies are already at scale and it's harder for them to grow you know at huge huge percentages um maybe you let's say you put $1,000 in and you get 10% so you're 1,100 bucks at the end of the year in a business. You could put $1,000 into paid ads and make $30,000 in gross profit in 24 hours. Like that happens all the time. And so it's like that's how somebody can go from $0 to a billionaire in four years because the returns on capital are absurd. And this is also what I think one of the big opportunities of of social media is is that like, okay, why is social media so powerful? It's because it drives CAC to zero.

1:42>> Do you trust customer satisfaction? >> I take it as I'll I'll take surveys. So, we survey um across all the companies that we have because I like to have leading indicators in terms of like what's going on. I like I care more about the reason why that they give. It's kind of like the comment section. Like I care more about that. >> Um but I care far more about renewal rates. >> So, if we're getting bad scores, but everyone's buying, then I'd be like, "Okay, well, we found something that people need but hate that they have to buy from us and they'll be very quick to switch." Um but as of right now, there's no one else who can do it either better, faster, or cheaper than we can. Um, but I would renew like how you spend your money is what I care the most about and I would say what you think. It's kind of like what do you want? And people are like I want faster horses versus the car. So it's like I care about that a little bit but I care far more about what the data suggests about purchase behavior.

2:28>> Real quick I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times and so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through and I broke each of these down by eight different functions of the business what the constraint feels like what are the symptoms of it when you're going through it and then what steps we actually took to graduate and we've done this across software physical products uh service businesses brickandmortar all of this and it works and it's my gift to you it's absolutely free and so the link's in the description but you just go acquisition.com/roadmap just enter your info and it'll spit Right back to you offering.