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Before saying the algorithm changed or that you got shadow banned, consider the more likely alt
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0:00A lot of people think that Instagram's favoring video. And he said, "No, people favor video. And so, that's what gets shared the most. It's not that we did anything to the algorithm." He says, "People just prefer to engage in videos. And the big thing that they care about is shares. They want to see how many people take your video and then immediately send it to friends. And especially if you send it off platform. So, if you copy the link and then text it, that's what gets more people to Instagram. That's the holy grail of what they want."