Workshop: Ein 2 Minuten Video brachte 10 Millionen Dollar

0:00Unternehmer/Gast Advice to my younger self. Document your life more. Otherwise, you'll forget the details. And the details are what make it worth remembering. That's powerful. I always tell my friends, we got to we got to take more pictures, more videos. Whatever the amount that you take, it's not enough. Like, always take more. Not because you want to show anybody, but just because when I have those from the years past, I'm always so grateful I do. So, what role has that played in your life? And how do you have you done that?

0:31>> Well, I was notorious for not documenting anything for most of my life. And I think I have a different tweet that says, "The biggest regret I have is not documenting the failures." >> Is like not documenting the low points because everyone wants to document the success story, but the only way you have success story is if you show where you came from. >> And where you came from is the shitty part. And so like I did 30 something launches of gyms. I only made one recording and it's like two minutes.

0:57Damn. And that one recording made me like $10 million because I ran it as an ad. Wow. Imagine if I had 30 other ones. But it was me in some random gym being like, "Look at this random gym I'm in in the middle of nowhere." You know, like and I'm like, "Isn't this weird?" I was like, "I just sold 200 people into this thing. Look at the stack of contracts." And I was actually not making as an ad. I was sending it to a group that I had just joined to try and show that I was cool. That like they were all these internet people. And I was like, "I do cool stuff, too." You know? I was like, I I I do stuff. Look, look at all these contracts. It was me flexing to a group.

1:31Alex It wasn't even an ad. And then I ran it as an ad, then it murdered. Like people in the gym world are like, I remember that ad, right? Because it was so crazy because it was real. And so I think that the biggest mistake that I made from a marketing perspective, maybe even a life perspective, biggest is strong. One of the mistakes I made, um, is that I didn't document the low points. And so like I have a screenshot in my first book that's my when I had $1,000 in my bank account. Um and for the audience who's listening, the thousand my bank account for me um I had had you know six locations before that. So going from six gyms to $1,000 in a matter of like 90 days was very hard for me. And but it was hard enough that I do remember screenshotting it and being like [ __ ] remember this. Like don't make this mistake again. And it was a little bit of like at the time like self-punishment of being like you will not forget this. But as I've gained a little bit more grace to my younger self, I have those screenshots and I I've used that one screenshot of $1,000 in my bank account, probably more than any any screenshot I've had from my past. And I've used the I took one picture of me sleeping on the floor at the gym. one and I just sent it to my dad being like first night here, you know, and I'm so grateful that I took the picture because if I hadn't, I would and I have so many other crazy things that happened that I have no documentation of it. And so it's easy to say, "Hey, document." But the thing is is that documenting is a local cost for a global benefit.

3:00>> It costs you now, but it benefits you long term, which is why most people don't do it. And so what I've tried to do with what we've or how we've oriented our life is that I give myself local benefit and global benefit. >> So I get fast feedback loops for documenting what we do. Now so we document everything, but I also get really fast feedback because I post it. Now the problem is if you're not posting things, then you have no feedback cycle for remembering them, especially if they're tough.

3:31And so I think that one of the one of the the genius concepts of capture don't create etc is that it actually gives you a feedback loop on something that otherwise has no benefit because in the moment you remember it. It just happened in in some ways you're trying to forget it. >> Yeah. >> Right. But like when you think about the human experience when I think about my 85-year-old self like what makes the human experience in its entirety the human experience is the highs and the lows. Mhm.

3:56Alex >> Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this.

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