Diese Strategie sollten E Commerce Marken kopieren

0:00This community is actually going to be like the centerpiece of what I think you can do for a media strategy. And so what the school community can do is like people who are doing this like to post and show off their [ __ ] right? They want to show themselves hitting where you know, you know the stuff. All that. And so we want to give people a place to do it, but it's a place that's all your customers. And so you can actually have this kind of chamber where all your people are at. And so what that ends up doing inside the community is one is you'll increase number of repurchases because when people are thinking about buying, if they're thinking about five different brands and one of them they're inside of a group with, they're going to buy with that one especially if the owner interacts and says, "Hey, oh that's awesome. I love seeing that." The second thing is that when they post their [ __ ] that becomes both your organic content that becomes your paid and this becomes your long-term email cadence.

1:00And so one of the best types of emails, so this is unlike your regular ones unfortunately, uh but one of the best long-term email cadences for you is showing people using the stuff, right? Just show it like everybody who's into this is into it, right? They're into pain. Just kidding. But Pain's for bosses. Uh and so basically you'll take the best posts from the people inside of the community and say, "Hey, this is Joe. He's from Montana. He used, you know, uh this accessory and he's sub to these other accessories on his on his uh on his vehicle or whatever." Um and so you can have links to the products that they have that they're using um and to show them cool [ __ ] Like I'm a big I follow so many different band activators. It's like probably the number one thing on my on my Instagram.

1:40I just love seeing cool [ __ ] Um and I'm in like multiple communities for like Joker and stuff. Um no one knows who I am. But uh those guys just do a terrible job. They just like keep fostering the community and I do buy from them and I like give get on products and stuff. If you ever see I won't say my list. But this becomes the long-term email strategy so you don't have to write them. And that makes your life a lot easier.

2:06You check the best post and then you can honor those people and be like, "Hey, hey, you know, John, do you mind if I send this out to the whole list? I think it'd be really cool for people to see it." They're usually stoked about it. Um but these things all drive more sales because they're all going to see how each other is using the other accessories. Does that track? >> Yeah. >> Okay. The next thing is it also will help you source basically products and feedback. So it's like, "How can we do our have our, you know, our V3 or V4 uh accessory?"

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