Why Haven't I Started My Own Business Yet?

0:00Are you saying this sort of new generation that have grown up with all the tools to start their own business, they were in this personal brand era where everybody can make content and build a brand and then do like panel talks for a living or sell like ads on LinkedIn. Um What what is going on here? This sort of younger generation under 30 now keeping their options open, wanting freedom. If you compare that to say maybe my dad who, you know, one job, did that career for 20 30 years of his you know 40 years of his life. It's a very different world we're living in.

0:32>> There are more people starting businesses than ever before. I know since COVID there's there's at least in the US the stats that I looked at recently it's like there's been more new businesses per quarter. It's been growing really aggressively at least in the US. And so more people are starting businesses. And so I think that lowering the cost of entry has got more people across the line. I think having more access to information has got more people across the line. But why aren't why isn't everyone going across the line? I think there's a couple things.

0:57One is to your point earlier, I don't think it is for everyone. And so I think the issue there is one of motivation. They have too many carrots, so good things, keeping them in their current position and not enough sticks or bad things getting them out of their current position. And I think I think it's a it's a Tony quote Tony Robbins quote which is uh the pain of staying the same has to be greater than the pain of change. >> Mhm.

1:22>> And I think that when that happens and it could be the pleasure of change could be has to be greater than the pleasure of staying the same equal opposite but I think most people who are in that slice there's pain. And so you will change the moment it is more painful to stay the same.