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0:00Uh, macro alchemist, struggling to get clients for high ticket lead gen offer with no social proof yet new business. Start for free. Start for free. Cuz here's the thing, if you were trying to run some sort of marketing thing, you have to understand how silly it sounds to say like, I'm a good marketer but I don't know how to get customers. It is kind of crazy, right? And so, embedded within that is like, you already are imbuing lack of proof.

0:26And so, proof above everything. And so, you have to compensate for the fact that you have no track record by doing by winning where you can. You're going to win on service. You're going to say, "Listen, here's my cell phone. I'm the owner. I'm going to do everything I can to make sure." And number two, you have clearly an aligned incentive like, "I need testimonials, dude. I need proof." And so, I'm going to do everything I can to make sure that you win. Now, the thing is that there's still cost for them cuz they're probably going to be fronting the money for the advertising. And so, like, they're still going to lose money doing this if you suck. And so, it's very reasonable for them to be hesitant with you. So, you just have to I mean, you got to kiss more toads, which means you got to get in front of more people. And if you're like, "How do I do that?" Tell people that you'll work with them.

1:04You'll do five one-on-one calls with them for free. Very easy way to do it. And then at the end of the fifth call, if they still want to work with you, you can you can keep working with them for free or you work with them for X dollars. All right? So, the whole whole deal here is lead with free. Lead with free. And if you're like, "But if they if I give my services away free, then no one's going to pay you." Yeah, maybe not those people, but I'll say I'll promise you two things. If you're [ __ ] good, they will want to pay you because you're making them money. And number two, if they don't want to pay you, you're probably not that good. But, if they still leave you a testimonial, then you have that testimony that you can give to somebody who will pay you because they don't have an anchor of free. So, there you go. If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift.

1:46So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages, and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at, and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person live.