Arztpraxis für sexuelle Gesundheit: Von 3,8 auf 10 Millionen

0:00Unternehmer/Gast Hi. Hi, Alex. My name is Dr. Anne Trunk. And so I'm a medical doctor. We specialize in sexual health. Um, and currently we're at 3.8. Would like to get to 10 mil, uh, or more a year. Um, and so, >> uh, what is stopping us is that we I use your AI. Okay. And it it says that we don't have a traffic problem because all of my traffic come from YouTube. It's really more of acquisition problem.

0:36>> Okay. >> And so uh after talking to you a few months ago, we started putting in uh in our application. So we have a funnel that is an application with questions that qualify and disqualify and then uh through uh a calendar which then schedule with our sales team. >> Okay. So what happened was that we ended up getting a lot of uh disqualified uh disqualified uh uh applicant which we then downell supplements uh for and our online coaching program. Okay.

1:11>> But that doesn't make as much money as our inoff treatment which is from 15,000 to 20,000. Yeah. As well which we really want to uh focus on. Right. >> Uh so what the question is you know and it's like are we doing something wrong in that application process? How can we get more qualified high ticket um

1:34>> applicant uh to the to the sales uh call. >> Okay. Two things. >> So we what what we had trouble in the past was that we had too many in the sales call that weren't qualified. Now we don't have enough. And you know what? H how do >> you don't have enough? But so you added friction and you got and and you have disqualified people who are booking. >> Did the percentage of qualified people go up when you added friction or down?

2:01>> Oh no. Go down. >> The percentage went down. So you got more unqualified people by adding friction to your process. >> Yes. >> That makes no sense. >> Yeah. We well we we just put in filters as like you know this is not insurance cover you know this is yeah uh um the price and they click no what you know that uh they don't want to move forward so that would disqualify that was the only two disqualifiers we had it

2:34>> so but those people got disqualified so you didn't have to talk to them >> well they got disqualified they don't get to the they don't get they don't see the calendar to schedule with our sales >> team that's Good, right? That means the percentage of qualified on the calendar went up, right? >> Um, well, you know, compared No, not necessarily. >> How? Hold on, hold on. What are we talking about? No, no, listen to me.

3:00Listen to me. Listen to me. How is that possible? If you say there's a 100 people, half of them are disqualified, that hit the disqualified button, then half of them that come through are not disqualified anymore. That means the percentage goes up. I want to make sure we're talking about reality here. Are like, are we on the same page? Percentage went up. Not absolute. Percentage. >> Yes. I want to help. You're just making my job hard. So, percentage went up. Correct. >> Yes. >> Okay. Percentage went up. So, are we saying that the absolute amount went down?

3:29>> Yes. >> Great. Now, of the people that did show up to the call, were they more qualified than before? >> Um, well, you know, our close rate were better. >> Okay. So, the quality went up. Yes. >> Okay. So the reason I'm orienting you is so that we can actually solve the input output problem. So you had too much flow. We added friction that increased the quality of the throughput but then it decrease the amount which means mission accomplished. The next thing we have to do is drive more in the front end so that we can have a higher absolute amount of throughput. That's all quality. Right.

4:05>> Yes. That makes sense. >> Two options. You can do them both. Option number one is that the type of content that you're making needs to cater better cater to the avatar that you're looking for. >> How do I know that? How do I find that out? >> Well, one, the easiest thing you can do right now is email all of your existing customers and give them some sort of prize, some sort of giveaway, something to get them to respond and say, "Hey, what piece of content you come in on or what type of content if that's easier?"

4:38Um, and you can have probably four or five buckets of content you currently make, and they will tell you which one it was. On the sales call, you can also add a question, what type or what video got you uh here? Because that'll start orienting what type of thing. Now, you're also in person. So, like when I ask people who show up uh at a workshop here in person, I say, "Hey, what type of content do you like?" If I say, "Hey, do you like a brutally honest video that's about mindset things like that?" There's a certain percentage that are there. But if I say, "Hey, do you like the cash guys video where I do a breakdown of the businesses?" the entire room's hands raised. And that's a room where the average person is doing $4 million a year. Those videos do less views than me talking about general mindset stuff because it's just a smaller audience.

5:20>> Gotcha. I I know what they're talking about. >> Yeah. So, number one, >> email the list. >> Yes. To figure out what type of content translates to quality, not quantity. >> Quality. >> Okay. >> Okay. >> That's thing one. Mhm. >> And then thing two, and you're YouTube, mostly YouTube. YouTube, correct? >> Yes. >> Okay, got it. You're How big is the following you have on YouTube?

5:48>> Um, 150,000. >> Okay. It's probably big enough. Have you run meta ads before? >> Uh, we did. Uh, we ran ads and the applicants weren't qualified, so we kind of stopped doing that. We're we're trying to do uh YouTube retargeting uh ads to the people that watch my video and then we got shut down by Google in three days >> because it was se because it was sexreated, right?

6:14>> Yeah. >> Yeah. So, I think that if you audit your page to make sure that it's compliant um and try and relaunch it, that's probably a good idea. The retargeting is going to be kind of the lowhanging fruit because these are people who already clicked over there and so that's just going to nudge them along the funnel. But the real unlock for you is going to be paid ads on either Meta or YouTube or both. I think that meta will be easier for you to crack even though you have a YouTube audience because those people also have Instagram and Facebook accounts.

6:44And I'm going to bet that when [clears throat] you ran the meta ads before, was that before you did this process of adding friction? >> Yes. >> Right. >> So it makes sense. So you ran you ran basically open targeting to something that had no had no funnel for friction. We now have fixed the sales process. So, we fixed that problem. Now, we have to fix the traffic problem. So, we're going to increase the quality of the traffic with the type of content you're making and we're increase the quantity of traffic by soliciting the audience more times and more places by running ads on meta and YouTube and running them through our now better converting process by percentage.

7:20Alex >> Okay. So, you feel that meta is appropriate. >> Yeah. >> 100% people who are there. Well, I think it'll be easier. And that is just I would say is easier for people to crack when they're starting. >> Okay, got it. Yeah. >> And then run them through the same funnel. >> Certainly try it. >> And let me tell you the type of content that you should use. So, do you make shorts? >> Uh-huh. >> Okay. Find the shorts that are save worthy rather than shareworthy. All right. All right. So, the type of things that are like lists of of processes and steps, stuff where you really teach stuff that did medium well, those are typically going to be the ones that have the highest purchase intent. Do you have an Instagram?

7:58>> Uh, yes, we do. >> Do you make do you post your reels there? >> Uh, it's really repurpos content to Instagram. >> Fine. That's fine. When you look, I want you to look at the last year. Look at the one that has the the highest saves to likes percentage. So, the most saves >> and run the top 10% of those as ads on meta and then direct them down the funnel that we just fixed.

8:26>> And if you want, do people fly in for your services or no? >> I'm sorry. What's the problem? >> Do they fly into your services? >> Uhhuh. >> Okay, then fine. You can run it national. >> Yeah, they they come from all over. >> Great. Then yeah, you can run it as a national play. Yep. Run as a national play. >> Okay, >> great. >> Yeah, >> we fixed one problem, which now we have the next one. Yeah, perfect. You got this.

8:56Alex >> Thank you so much. >> You bet. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like, what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brick-andmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap.

9:34Just enter your info and it'll spit it right back to you. offering.