Von 22 auf 50 Millionen: Großhandel skalieren

0:00Unternehmer/Gast So, I sell cannabis to hemp dispensaries across country. >> Cool. 22 million a year. Grower? Goal is Are you grower? No, distributor. A distributor, got it. Okay. >> buy it from California farms and distribute it out to >> Okay. Uh the goal is 50 million and what's holding me back right now is regulatory changes Yeah. in the hemp industry. Uh-huh. So, that fear of, you know, something changing. A few states are changing right now that are key markets and uh it's kind of holding us back from reinvesting and expanding the team.

0:32So, basically the uncertainty that the market is going to be there is what's holding you back from getting more locations on board to distribute to? Pretty much. I mean, from basically expanding the sales team and What's the alternative? What's that? What's the alternative? I mean I guess kind of sit stagnant and Really? Mhm.

1:01Alex So, what are you afraid of? I I guess what I was more wondering is like should we change product categories cuz there is other products like in the cannabis space that we could distribute to our current customer base Yeah. rather than just flower. Like that's been our full focus right now. Yeah. Um I would probably think about it like this, which is regulatory is is like the number one concern in your space. Also, sometimes in health care as well. So, that's kind of sometimes an issue because they're heavily regulated. That being said most regulation everyone's fear is that it's going to end tomorrow, but typically one you'll have heads up because bills are, you know, on the line. On top of that, they have to get voted for. Once they get voted for, there's going to be a time they're effective. By the time they're effective, they usually have a uh phase-in because they typically don't want to disrupt business. And so, you usually have way more time than you think you do. And so, I kind of operate from the like we will operate this way until until we know. Cuz otherwise, you just get stuck in this uncertainty of just like what do I do with my life? And you can stay there forever. And so, the thing is is like there's sometimes where like for five I mean Ray Dalio has been saying I love I love Ray Dalio, to be clear, but like Ray Dalio has been saying that like the world's going to end for like 14 years.

2:10Alex And so, and he's like almost there, right. He's like almost right, but he's been almost right for like 14 years. And when it finally happens, he'll be like, "I told you." Right? And so, the thing is is that if you would like held gold this whole time, you would have missed out on one of the best, you know, growth periods in US history in terms of, you know, stock market appreciation. And so, I say all this to say like capitalize on the opportunity while it's there. When it's not there, or like when you have a heads-up that it's not there, then you can very aggressively start selling the other products in your distribution base. And I'm sure I would imagine that getting the other products not that difficult. And training the guys to sell is probably also not going to be that difficult. So, I would just go business as usual, still aggressively expand, and then if that happens, you'll you'll make the pivot. I just wouldn't I wouldn't Trying to guess the future is tough.

2:54Alex Yeah. And so, I would rather just deal with the you know, the information we have now. And once that information changes, we'll change our behavior. Yeah. Thank you. If you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through. And more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct your business, and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look into business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.