Von 2 auf 5 Millionen: Agentur skalieren

0:00Unternehmer/Gast We have a sales agency that sells photographic art and albums to consumers on behalf of photographers. >> Mhm. Right, uh this past year we did just under 2 million and uh I need to be at five the end of this year. You must be. I must be. >> Or else? Or else. Um and what's stopping me is definitely just advertising and marketing. We haven't done anything up until this point. Um our business evolved from selling courses, so selling courses and then people didn't want to implement or do the sales appointments themselves, so I built an agency to do it for them.

0:34Um yesterday you mentioned the plumber situation. Right, so my question is right now we uh so I have my course that basically teaches photographers how to run a print driven business business and do what we do, but it was also like a really great funnel strategy for this business. So, I'm not sure whether to use that as a down sell for if they don't qualify for our partnership program to put them in the course first or to pull it from behind the paywall and turn it into just free content to be top of funnel strategy.

1:08Alex >> the revenue is coming from the education? >> Like less than 10,000 a year. It's not something that we're pushing. >> free for sure. No no question. Yeah. And I would make it free in a couple ways. So, one is I'd put it out as content, like put it on YouTube channel, let it be streamed free. You can still have people opt in for it if you're running ads. And then just give them all the links to the YouTube videos. Um and so that would both get you leads from the platforms and also from you running ads to them and it basically functions as like a great and like just put an easy call to action up front and then also follow up with the leads. Like you have a sales team, so follow up with the leads who opt in um and just put a thank you page scheduler that's like, "Hey, by the way, if you want us to implement the stuff cuz you don't want to do it, we're happy to show you how we execute the stuff."

1:50And just put a sorting question on the uh the opt in form, so you can see what revenue level they're at. And so if they're let's say minnows or like not big enough to do what you want to do, then don't have it thank you page over to the scheduler um and then only have the pixel on the thank you page that has qualified leads. And then that way you'll the the algorithm will target more qualified leads on a continuous basis. Does that make sense? Yeah, thank you.

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