Die schmerzhafte Phase auf dem Weg zum Reichtum

0:00I would say there's five stages that most newer entrepreneurs or people who want to pursue income go through. So the first is um what I call uninformed optimism. So your friend tells you about this thing they made 10 grand on and you're like that sounds amazing. You're uninformed but you're optimistic, right? And so then you get into it and then all of a sudden you get to uh informed pessimism. So you get in and then you put your money in and then it drops and you're like wow this sucks. And then you know people are like buy the dip. And so you're like okay I'm going to I'm going to put more money in. And so then you get to kind of stage three, which is the value of despair, where you're like, "Oh my god, I've lost so much money. I have no idea what's what's going on right now." And at stage three, there's kind of a fork. And so either people then go, "Well, my other friend told me about this other thing." And they jump back to step one and go to uninformed optimism.

0:41And then they just they funnel through that loop over and over again. Now, to break through that that dip, you have to basically get to stage four, which is um informed optimism. So now you understand the rules of the game. you understand the variables at play and it's not as good as you thought it was, but you at least get it. And so from there, then you can get to achievement, right? Which is the the fifth step. But the thing is is that you have to stay in that third painful place because staying in the pain is what gives you the catalyst to learn how to get out of pain. And so rather than trying to pull your parachute, it's like I have to trudge through this so that it forces me to learn the individual skills, the individual variables that affect this outcome. And that means I might have to take 20 more lashings to finally get it.

1:24And then at that point it starts to tick up. And then that's when you start to become more of an expert, more of a master at something. >> Yeah. And if you don't sit in that pain, you're going to keep repeating that cycle with something new. So it was crypto, then it was NFTs, then it was whatever else just keeps going around and round and round. Is that system in this new book? >> So this is probably for one chunk above that. >> Okay. Got it. Got [laughter] it. Got it. Got it. No, cuz I was um I love the way you break down the journey that we go through in our mind and you do that with multiple things because I think we don't even see it.

1:52>> Like that pattern you just explained is a pattern you could live for three decades. You've just saved people three decades of pain by pointing it out and saying, "Well, this is what you're doing >> and here's how to shift that." >> Real quick, if you were a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.comroadmap, plug in your business information. And if you want us to actually help you deconstrain the business and you're trying to scale, we'd love to help you out on the thank you page. You can just book a call with my team and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.