I grew my audience by 5 million in under 24 months. And the crazy thing is, 24 months ago, I ha

0:0024 months ago, I had less than 10,000 followers, and I knew nothing about YouTube, TikTok, Instagram, Twitter, any of these other platforms. And whenever I enter a new space, I can either deploy time, or I can deploy money to save myself time. So, on one hand, I could go to like celebrities, and I did go to some of them, and they would give me their strategies, but it was like very personalized and tailored to them, and I didn't think it would apply to like how I run acquisition.com in my daily life.

0:25On the other hand, there was like the coaches, gurus, etc. that I could go to, and I didn't want to do that because they might be using something that worked like 5 years ago, which honestly, I see all the time. They're like, "Guys, you've got to do hashtags on YouTube videos." I'm like, "What are you talking about? Like this that's that's not true." And the third option, which I ultimately went with, are advertising agencies. I [music] can pay someone to cut, edit, and distribute content on my behalf. I start documenting what they're doing into our processes internally. We want to start co-creating. So, they're making stuff for us, and we're making stuff for us. And eventually, our stuff for us starts to be as good and eventually better than the stuff that they make for us.