Auf YouTube ansehen
Das Geschäftsmodell von Chick fil A erklärt
Für dieses Video ist kein abspielbarer Embed freigegeben. Deshalb nur statische Vorschau und Link zum Original.
Alex Hormozis beste Lektionen ›
Was du mitnimmst
- Chick fil A gehört das Grundstück und das Gebäude, die Betreiber sind keine klassischen Franchisenehmer.
- Von 10.000 Bewerbern pro Jahr werden nur rund 100 als Betreiber ausgewählt, nach einem zweijährigen Auswahlprozess.
- Betreiber zahlen nur 10.000 Dollar Einsatz und teilen sich den Gewinn nach Kosten je zur Hälfte mit der Firma.
- Ein einzelner Standort macht laut dem Sprecher fast 900.000 Dollar Gewinn pro Jahr.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Well, Chick-fil-A is [ __ ] amazing. >> Because Chick-fil-A owns the dirt, the building, and they own the business. And so then they partner with what they call operators, like their franchisees, but they're not franchisees, because they can fire you. And all you have to do is put $10,000 in, and they pick out of like 10,000 applicants a year for like 100 spots. It's a 2-year vetting process. You have to have already worked at a Chick-fil-A for like 3 to 5 years in order to be qualified for it. The sales, I think it's it's over 4 million per location. I think it's 4.8. Here's what's even crazier. They have better margins than any other franchise. And so since they own the dirt and the land and the building, the business pays them back, right? Because they lease it. And then corporate gets a 15% rip on top line in food. And then they split 50/50 the profit with the operator after they took off all the top line. The average operator makes $200,000 a year, but they're making 15% on that and then half of the excess profit. $700,000 a year off top line and then the other two. So they're making like $900,000 a year per location, not including the mortgage, the appreciation on the building, everything. Chick-fil-A did the slow and steady, and now they're [ __ ] unbeatable.