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Should I Cut My Losses and Go All In on What's Working?
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0:00And we're we're an e-commerce, we sell beauty, we're based in LatAm. >> So in where? >> LatAm, Colombia, Mexico, yeah. So Colombia is 70% of our revenue. We started there. We are fairly recognized. >> What's revenue? >> Hm? >> What's revenue? >> 2 million. >> Okay. >> So we're fairly recognized there.
0:24Cash flow is hard because we manufacture in China. So like launching new products is hard. And would you go all in in Colombia having in account is 70% revenue? Like just leave the other two countries on on hold? Would you go >> Does that make things easier for you in for some reason? >> I think it might because we are kind of struggling in in the other two countries and Colombia is going well. So would you go just all in in resources like so
0:50>> Yeah. I probably would. Given the information you just gave me, yes. If you have something that's working really well and Colombia's a massive market. It's not like it's small. How many people live in Colombia? >> 50 million. >> 50 million? >> 50. >> 50, yeah. It's not bad. It's 1/6 of here. I mean, it's pretty decent. You'd be like I own the West Coast. Like not a bad size to own. Um so no, I don't think there's an issue with that. Especially if you're struggling in the other two markets. Like yeah, I don't think there's any issue if you're like losing money or whatever on those sides. Like there's no point in keeping it. The point is to make money.
1:18And so the question is if you get rid of that and you get the attention back and the resources and you deploy them into Colombia, will you get make more money than you lose? And if you think the answer is yes, then you should do it. >> Thanks. >> If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out.
1:45Again, absolutely free. And since you're a business owner, I appreciate you and enjoy.