Workshop: Mehr hochwertige Leads gewinnen

0:00All my leads come from my YouTube channel, and also word of mouth. Cool. And we have 150,000 subscribers on YouTube channel, and we have a an application funnel through there. But we're we're getting leads, but we're when we come and our team converts at 65% uh but we're not getting the quantity of hot of uh qualified leads that can afford our services ranging from 15,000 and 25,000 uh dollars because I mean they get results within 5 days. You know, we have a great offer. Uh we're doing everything we did. We do everything we said we would do and they get

0:38>> whether whether it works or not. Yeah, exactly. >> Do you Do you do before and after pictures? We want to get more qualified Say that again? So do you do before and after pictures? I'm joking. I'm joking. >> [laughter] >> Okay. But we have testimonials. Yeah, sure.

1:00Man, look at that thing. Just Just triumphant. Uh okay, got it. So you need to get more leads. YouTube's the primary channel. Um and people who are coming in who are Do people fly to you? Yes. We have people coming in after international. We're having somebody from Hong Kong. >> What percentage What percentage are local versus international?

1:27Oh, um I mean US is probably like 90% >> Oh, no. I would like if you're saying US, I'm going to say most people that are traveling to you. Like if I mean most people are traveling to you. Yeah, I would say probably that would be 70%. Yeah. >> Done. Good enough for me. Okay, got it. So um So how many how many pieces of YouTube content are you putting out per week?

1:53I only do two long-form uh videos. >> Yeah. And uh so my men my team cut off the long-form video into shorts. Okay. Uh which we post daily. Yeah. That's it. Got it. Um Do you have Do you have the five CTAs that I mentioned earlier of like those five places that you can do call to action cuz that's like an immediate thing you can do that can just generate more leads. So 1/3 of the way through the video is a good place to put it.

2:20Okay. >> Okay. Yeah, we've been doing that. Okay, got it. So but you're doing all five? Uh yeah. I As of yesterday we're doing >> [laughter] >> we're doing four, but right now we're doing five. >> Okay, got it. There we go. Hey, I'll take it. I'll take it. A little a 20% improvement or 25%. Okay, so I mean you you kind of have your you're in a You basically have two paths, right? So path one is how can we Like I don't think you necessarily need to make more content. Like you could, but I would rather you Like how much time do you spend prepping the packaging and the thumbnails and the headlines for the content that you make?

2:59Ooh. Um I don't do that. My video editor does that. I think he probably spends maybe uh like eight to maybe eight to 16 hours cuz he does he he he does uh do two a week. So I would just say maybe 2 days. Well, on the prep or on the post? Um prep and post. So I would produce like four uh at a time and he does he just uh publishes like, you know,

3:29>> Yes, every other week you do four videos. Yes. Got it. Okay, so I'll I'll tell you this. Like you're you're more experienced YouTuber. It's It's It's likely that the biggest improvements that you're going to get are on on better rather than more for where you're currently at. And it's going to come down to like I mean some of the tools I I said yesterday like oneof10.com is a good tool for looking at packaging. Um and saying like how can we look at other outlier similar outlier packaging for videos that are either in the space or adjacent to it. Um and then how can we match our thumbnail headline and introduction? Do you Do you have script out your introductions?

4:13Yeah. You are scripting your introductions? >> Yeah. Yes. Uh yeah, I I actually use like AI to help me with the hooks and the intro. But most of it is really uh my content that I put out and um the the one of the thing about our channel is that it's grown because I was talking generalized like ED and I I give everything away. So now I really I I The last three videos I've been making more for entrepreneurs and executive cuz I wanted to target more of uh Yeah. high high ticket uh clients. And our views like absolutely plummeted down to like hundreds instead of thousands. Um so that that was one of the thing I wanted to ask you. Was that something we need we we should be worried about since we kind of target the message more for, you know, high high ticket uh clientele. So I'll tell you how I would make an adjustment or a test like this. So I never want to threaten my core business.

5:11And so if I have two videos of a certain style and packaging that are working, I don't want to break that cuz like all of a sudden your could revenue could cut in half and that would be not fun, right? So I would prefer you keep your two videos a week that are your you know, kind of standard wider etc. thing. And then do an additional video that's going to be the new thing. Because in that way you can guarantee that you're going to make more. And that way you can test it and not feel like you're you know, risking your you know, risking the whole business to make this test. Cuz like that's it's the primary way of getting, you know, leads for you. And so I would really not want to risk the entirety of my my business for a test. That's a big test.

5:51Right, I love that. I can definitely do that because I was thinking about doing more. Like you said, do better. I do think that you can do better, but I think that if you're going to run this test on trying to attract higher level customers, I think that I would just add that in addition to the the the two videos you're doing. So then that'll bump you to three and you're going to probably get benefits from both. More more volume. And I still think that maybe your video editor can watch that the replay of this, but like I would strongly recommend scripting out both verbally, and this is the part that people miss, visually. Because you're you have a very physical profession.

6:24Obviously like you can't show certain things on your YouTube channel. But like you in a you know, a smock or not smock, whatever the the white lab coat, right? You got the the You got the coat and you've got some tools and some machines and you've got some of those props that look like body parts behind you. I think all of those things kind of set the frame. Um and proof promise plan. I don't know if you are using that as the setup for the introduction, but proof promise plan. Um and if you want you can introduce pain in there as well um as kind of our four-step way that we introduce all videos. And so I'd make sure that I have a sentence for each of those P's.

6:56And if you have a picture uh which kind of gives you a visual road map of what they're going to get. Um I think that that will also likely further aid in retention. So those are kind of like the quote better things and you can do that for all three of the videos you're going to make, but number one is you're going to go from two to three. The third one's going to be experimental. You're going to tighten up and script the introductions. Uh and the packages should be picked from outliers rather than just like something you find interesting. Like we already know that this packaging this the way that this image and the headline work are likely going to to convert.

7:30Yeah, I love that. That's uh that's really good. I What What do you think about advertising on like private jets and so forth? I was advised to do that to attract uh clientele that we want. I mean you can try it. Um again, I would just put that in my experimental bucket. Okay. Yeah, I mean if you fly private as is, then yeah. Just on your next flight, you know, on your next flight just record.

7:57Okay. Yeah, no. I I I love that. So make more content, but make better content. >> Yeah. And >> And add the third one. Uh we have a funnel. Can I ask you one more question about the funnel? Now the funnel that we had I was listening to you at talking to another uh lady and our funnel is actually an application funnel through a book a call with our sales team. But if we are looking at more uh attracting more uh premium buyers, should we still continue doing that funnel or should we open up more on the higher part of the funnel?

8:29I think you should drive more into like just put more in. That's is why we're going to do it. Like I don't think you should like you're converting 65% of your leads. Your conversion process is not the constraint of this. So maybe there's things you can improve, but I that's not where my focus will go. My focus would 100% be on making more and better content on YouTube. I do think that like I would say like do this experiment, improve the the packaging and the hooks um up front. The The next The next thing would be running ads, but I just feel like the nature of this business is so like trust-driven that I think organic I mean I think you've I mean you've already gotten the success you have because I think you you started with the right strategy. I really just want to see like how do you get to a million views? Or sorry, a million a million subscribers on your channel. Like that would be like my mission. How do we get How many views a month are you getting?

9:16Views a year you're getting? Yeah, how many uh views? Um well, it depends. If we put out pretty good one, it's probably about 10,000. Uh that would be our usual. Yeah. Um depending on the video, but the last three on I talked about executive and the intro section with sexual health, we got like hundreds. Yeah, I I I I think that you have a ton of room. Uh if you're getting 10,000 per video, I think you have a ton of room for improvement. Like especially based on the nature of what you have like Like you Like you could for sure be at 100,000 250,000 per video. For sure. No question.

9:53Well, thank you. Yeah, we have about 10 videos that are almost a million Yeah. right now. So, um yeah. So, we may lean in more on those topics Okay. Rock and roll. Love it. Yeah, just repeat your repeat your winners. All right, thank you. Thank you. All right, talk soon. Appreciate it. >> Yep.