Wie das Gehirn Probleme erschafft und wie du sie auflöst

0:00basically the number of problems that the brain finds is always the same yes and so all you do is switch the things that you see are problems the easiest way to solve a problem is to decide it's not a problem to begin with it's just the mind's function yeah and it's supposed to do that cuz it's trying to keep you alive trying to determine threats like the really happy monkey probably didn't do as well as the paranoid monkey that was watching out for lons cuz the happy monkey is like dude why awesome and then done you know what I mean right but the other one that was like I don't know I don't know I don't know like this place did you hear that did you hear that like stressed out of his mind like he's he's up in the tree and the other's like it's fine you it's always the rain relax and then done yeah you're always going be the same level stressed out just have those good problems to focus on yeah champagne problems guys we have an epic epic podcast for you we got Alex Heros on dude buff buff dude we get into it we got we we go from well we don't want to spoil surprise right I would say not just buff biceps but buff brain yeah and that's all you want the podcast and that was like six B's in a row in that sentence yeah absolutely but guys before we get into it we want to let you know we're on tour we are going to be in Irvine September 28th one show and it's tickets are going quickly so it's gonna sell out yeah chat j.com we also have other dates we got Minneapolis we got freaking um uh Nashville Charlotte New York coming up we got uh Detroit Denver Boseman Chico San Jose get your tickets at Chad j.com we're also brought to you by the Legends at Marine Lair what up Marine Lair I'm wearing Marine layer pants um uh it's the softest teas in the game the coolest pants in the game These are nice joggers how do you like these joggers they look wonderful the pants look great on you thank you and I think we can all admit that the perfect tea can be hard to find but look no 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guys let's dive in let's cook [Music] our our hor whole media team says like Max St as a result of us or just per guys we got talk about let's get in on the Pod oh we're rolling cool sorry I really want people to know that oh yeah no for sure no I saw that that's sick yeah I saw that clip where you were like Town Hall I know you guys do a bunch of Clips at town is it Town Hall yeah that's correct city council yeah yeah and um we were just talking about how like the St was dying down in the community and like there needed to be opportunities for Max Stoke yeah and um I told Caleb my director of brand I was like dude we need more Stoke do you think there's something because I think the Stoke is always dying down in a way it's like our Human Condition to believe that it used to be higher or could be higher in the future but I think that's almost valuable right to like believe that it will go higher at all times it's hope it's hope yeah we're chasing um Peak Stoke but like you know froth can only stay frothy so long the moment you stop frothing it like the bubbles froth is a little more ephemeral while Stoke is always there we just got to reach it it's an ideal that we always drive for but never achieve it's like we kind of took it from Harvey Milk because in the movie milk at least he says you got to give them hope it's like the last thing that comes out of the box Pandora and that's what we think was Stoke is like you got to give them Stoke but it's not like ever going to be top top you're you're trying to get there yeah it's it is I mean it's the ideal it's top of the mountain what gets you stoked hard things worth doing whoa dude you are such a lucid speaker that's crazy is that something you practice or is is the brain just a clear highway no traffic yeah how do you free of traffic dude um I actually think it's it's super well lubricated um oh nice yeah more than there good infrastructure yeah right yeah good good good guard rails now I took um I I spent I spent like I had like a rocky cut scene of life that was like five years of me taking 20 plus plus oneone consults a day selling gym memberships and so like I had to talk to everyone like all the time every day and so like I think you just learn how to say stuff better so people were just coming to your gym and it was just you convincing them to get a membership and you just got so good at giving them the pitch that it just carried over into all your thinking yeah and then just like I mean I'm sure like I've gotten better because like the topics have gotten wider than just like so it brings you in today would you would you have so far like how'd you try that like how'd that work for you what' you like about it you know like you go through the same scripting over and over again but like the first five minutes it goes from like you know Mike the cop to Lupita the house cleaner to you know like it is absolutely the masses you know I mean like I got to talk to every walk of Earth and a lot of us are in these bubbles like friend groups or whatever communities we talked about Vander for a second yeah going from like the white collar world of Vanderbilt and then like a management consulting career to have dling over a $99 a month boot camp membership was like it was both humbling but also just like eye opening in terms of like how little I knew about like the world and other people and Etc and was your gym it wasn't like a bougie one right like it was like like price pointwise it had a wide demo yeah totally because it was a service facility so like even though it was 99 and then eventually like 150 a month um it was it was service based so it wasn't like you like you wouldn't compare it to like an LA Fitness because they would have 100 times more equipment and showers and all that stuff I didn't have any of that stuff I just had like me and I was going to train people together oh okay I just did Group Training it was like oh nice and how did you come up with like the workout methodology that you used um I did the stuff that they wanted to do like I didn't I didn't train them the way I trained because they didn't want to look like me so I trained you didn't want to be jacked I know actually I'll tell you a funny story I had a guy come in people sound cool but what's up I had a dude come in once and um and he just started off the conversation like hate to be clear he's like I never want to look like you I was like and so like naturally it's the you know like I've got like ego you know what I mean and then I've got like close the sale um and just like take it and so I went with ego um how did you resist the urge to like grapple him there oh what I I did I went with the ego response and I was like don't worry you never will um and then I I took a step back and I was like no because like you don't overnight just like sneeze and become jacked I was like there's like a 100,000 days between where you are and where I am and you can just like stop and I'm measuring you right now and you don't have the determination to get there I've weighed and measured you and there's no way that you're sufficient yeah nice were were you naturally a people person before you got into entrepreneurship or did you develop that skill I think so yeah I was I was fraternity president when I was I was going to ask if you're fraternity president I swear to God yeah I was which wasn't a tough election Pike you're a p dude I'm a pike no way there you go Santa Clara all right no it was a it was it was a runaway election it was a landslide did you feel bad for the other guy no one guy only one guy ran against me and like when we did the Voting he went to the other room and he just like shook my hand and was like you're going to get it I just promised myself that I would run no matter what respect yeah I was like dope he ended up becoming VP so it was like all good good VP too he wasn't like you know yeah trying to upstage trying to betray you trying to organize a a coup right no he was a he was take the trip from Pismo to Cabo no I cuz some of the older class cuz like the older guys Al want to make sure the house is in good hands with and so they start like thinking like hey like have you thought about you know running like I hadn't thought about until one of the older guys like you should totally run I was like d That's the best they asked you to do it to lead that's nice it worked out but it it's funny because a lot of the especially in like the internet World anybody who's not in that world which is most people um assume that it's like Chief partyer and it's like not that um because it's you like the guy that has to be able to be respected enough when he says like I'm pulling away the punch ball like the cops are here mhm and or the guy who has to talk to the cops or like when a girl goes to the hospital because she like drank too much um like you want that guy who's going to have the conversation who's going to like you know negotiate on your behalf with Vanderbuilt with like how much trouble you're going to be in because you brought Liquor on campus and you're not supposed to just like the hard conversations and that you want somebody who's going to do that so in some ways it's like it's you get the prestige because of the title but the actual day-to-day is like do we have enough cups do we have ice do we have speakers like where's the where's the musician like that kind of outside people underestimate that in like bro hierarchy that they think the top brow is the one who parties the most or gets laid the most but it's actually the person who can do those things but you still respect them ethically you know that they'll do the right thing when it comes down to a party enabler longterm so it's like long-term partying is all I was maximizing for I even had this thing I I gave this like presentation on frat anomic to our our fraternity as an argument because it was really it was actually a huge um I got so much like life experience from this because I had to get a hundred dudes in college to do stuff they didn't want to do with no hard Authority like I couldn't like there's no like punishment you know what I mean right and so and they're also like friends of mine so it's like how do I you know how do I get them to do community service because we have to do a certain amount of hours and they have to show up to the events and like like one of the things was we were notorious like our house was Notorious for showing up really late and partying really late and I was trying to explain to them I was like guys if we if we all show up earlier to the parties I was like our parties aren't going to be like twice as big I was like they'll be like five times as big and that's when I explained fidonomics I was like so if people you know like girls are walking on the the you know the Frat row or whatever and they see all these parties well if it's like 10:30 or 11:00 that's like when people start walking to parties and you're going to look and you're going to see where the line is be like where the line is is where it's probably happening if it's there's no line there's no real party and so we're all getting there really late but the guys who got a little bit earlier get the Snowball Effect so then like they're all there a line starts earlier then more people go to the fraternity and then it just starts compounding right and so I was like we're not going to have twice as we have five times love spectacle oh yeah white noise I negotiated a merger between our fraternity and another fraternity oh wow a hostile takeover leverage BYO kind of it was a hostile takeover uh so we got uh so we got kicked off campus for whatever um and so we lost our house what's whatever what was whatever we got oh actually it Wasing bro it was a legitimate um it's always a haze thing it wasn't actually so we had apparently like 20 Generations earlier taken a loan from the institution to to totally frat out the house but then we had never repaid the loan because whoever took out the loan was 20 alumni ago and had graduated and didn't care and so then the the university we had no interest payments and then just called the loan due and so we would have had to pay all of us out of pocket for a house we didn't own but the but the but the university did so like we took a loan to improve the real estate that the university owned but then they called us 20 Generations later for it was basically like all the houses had loans they chose to call ours cuz they wanted us off campus that was like what they had other reasons but that was the then they caught you that what they c yeah we we we got caught for a for it's like a alucino with like male fraud or something like that was the male fraud for us um so so we got kicked off campus and So that obviously is like a death you know like because everybody's on campus is going to have yeah best access to Talent it's everything and so there was this other fraternity that was like dying but they had a really sick house but like no Bros and I was like dude we have Bros but no house and I was like I feel like we could figure something out and so their big concern and they were actually pretty okay with it because we had a ton of girl we had like a lot of good rep for that kind offf some cach yeah yeah we had some cache that's sick and um but they were like hey uh and they were a southern fraternity and we were like a northern fraternity so they were like what about the Clash that like like literally some like the negotiations were like how much country is going to be played versus like how much house music and we had to go like we had to like go like turn by term right and so I was explaining to them cuz some of their older guys were like I don't want to change anything I was like listen we pull from different girl pools like you pull southern girls I was like we pull Northern girls I was like so there's no overlap we're just going to have bigger better parties and a more diverse crowd you're going to see chicks you've never seen before we're going to see chicks we've never seen before and so the final term of the negotiation was how do voting rights work because everything gets voted on and they were like because you guys have like 100 120 guys and they were like 30 guys so we basically came up with the three- fifths compromise um just yeah just like just like you know back in the day um like the forefathers and so that's actually what we worked on uh and so like every Pike vote was worth one quarter um of every one of their votes that makes sense too yeah and so but the problem was that influence doesn't work that way if three quarters of the guys want to do one thing and a quarter of the guys don't like the peer pressure is just insurmountable right and so we ended up being able to that's where like the Hostile comp you got most of your like agenda across yeah so then as soon as soon as we did get as soon as we infiltrated and merged um we became one when you're playing chess like that do you know it's going to work out that way or are you just playing one move at a time and hoping that if you do your best on that move it'll work out the way you want I take all the all the all the plays from the last thing that I want to have happen and try and work backwards wait explain that so like um this this crosses like even like business stuff or whatever but if I'm if if like decisions become more complex when you're trying to serve more than one master and so so if we're trying to get something to happen then it's like I don't want to also say well I also want the I also want a house that has great chicks I also want a house that it's like I needed to keep our house on campus that was the goal and so everything backed down to okay of all the different places I could do a deal which one's most likely that that would accept a deal okay where do we have the most leverage okay well you know and then it's like and it's like okay this is the highest likelihood Target that we that I could go after and then it just step by step from there yeah nice cuz at the end of the day they had the most leverage cuz they had the play they had they had the house but I had Bros yeah you had Bros yeah I hados but you guys were Ronin yeah yeah we were you were Nomads at the we were broads is there a legendary lore about your parties Vandy yeah we had um we had Catalina wi mixer and I got a ice helicopter on the front yard yeah everyone with like some of the seniors like you spent $1,000 on this I was like I know I only spent,000 on this can you imagine but the fra anomic just took over because they quickly saw the line out that because as soon as you see it a you know a half tocale ice sculptor of a helicopter like you know they mean business is there the Alex horoi book of frat onomics Vanderbilt there are some moves that have been um that have been uh patented and trademarked um I came back to campus 5 years later and I was in a cafeteria and two freshmen I didn't know were in front of me and like I couldn't make this up and they check out and as I check out after them I go to like the ketchup and whatever station and one guy turns to the other and says dude I just pulled a horos really because he stole a chicken breast and so the way that the way back in the day you'd put a chicken breast underneath your salad and you could also have a chicken breast on the side so you could get two chicken breasts but you'd have one meal credit so like you couldn't have more than one you have to pay extra so I put one under my salad and that way I could get it through um but they that's cool on two levels CU it's also a healthy meal like you're focused on just trying to get more jacked and W but clean were you were you as jacked in college as you are now uh as shredded not as jacked nice yeah awesome I was lighter um I hadn't come into my man body yet uh but but so they but the but the administration started catching on to this so they started like asking people to push their salad aside to make to show that there was nothing underneath they got to it but we stayed we the Royal Wei stayed you know a step ahead and so I started getting newspapers because they had newspapers in the cafeteria and so I'd have my plate and I would have a newspaper like this but then I threw chicken breast and then I could put like two or three chicken breasts lining the inside of the newspaper but now you're getting pigs get fat Hogs get slaughtered I mean at what point are you like I'm I'm I'm taking too much chicken I felt like it was kind of like how Lindsay Lohan approached that issue in Mean Girls like the limit does not exist oh yeah I felt like you have said that no that's the first time Natty bro you pulled it is is there such a thing as too much protein um that's a good question spiritually or no like metabolically um so for what outcome like you get as much protein as you want it's just like how much of it is it going to be like used to gain muscle like you max out from that perspective that's pretty well studied like if you eat like more protein gets you more muscle until it doesn't anymore right and so then after that point it's just calories the same as a carb would be right and everyone's different right like I always I've always and I don't know anything but I've always felt like Diet like me neither every person's different right like there might be a more there might not be one diet that fits everyone there's an ideal diet for every person but it might not be an ideal diet for all people so how do you find out what's the ideal diet for you the thing you can stick to MH right so it's just about like real talk function yeah like if because I I I mean mind you I had a lot of weight loss and fitness conversations in my life but like I would have this talk a lot and I had to have this talk with my trainers too because they would want to you know a powerlifter wants to Train everybody like a powerlifter bodybuilders want to train everybody like bodybuilders kettleball girls want to train everybody like cleb girls whatever I was like if we get these people in shape for six months of their entire life and then they go back I was like did we accomplish mhm nothing I was like if we get everyone to to walk 10 minutes of a day for the rest of their lives I was like we won mhm because like you can add 10 years of someone's life by just getting them to walk for 10 minutes a day like That's how little it takes and so it's way more about at least my perspective of like if you can't do it forever don't do it for a day kind of thing because you're just going to feel you're going to stop eventually like if you're going to stop eventually why start so I want to think like how little do I need to do that I will actually be able to persist to do that I'll get the most from for the least amount of work that's uh I found out with diets cuz I I've dabbled I did keto I did carnivore for like two weeks but I made the mistake of eating uh In-N-Out patties so we were like shooting a video and I was like sick he was a little tired that day he has Max Energy most days in that day I was like you might need some broccoli dub yeah have a flint St well I was like because I watch this guy he's like doesn't matter where it comes from just as long as it's meat yeah which I but then I found that just high quality food food is the best cuz you maintain that yeah and you know what actually that was like the best shape i' had been in it just high quality food consistently and then not even working out too hard like I I would just you know go Max effort and then just not even working out too hard just like kind of listen to your body I think yeah whatever you stick with what kind are you doing like hypertrophy what's your like uh that's your main thing yeah I just I just strength train because that's what I like what's your rep Target it's more um it's more of a I mean it's a range you know what I mean depends on the exercise depends on the exercise I'm talking the main ones the compound lifts even then depends uh so you'll do 20 reps on squat uh I don't squat but for like leg lifts for sure is it because you just don't want disc degeneration for so Barber lifts like for the whole concept of like doing it for everything like you don't see many 80-year-olds barbell squatting um and so I just see that as like most people can't mechanically do it for a long enough perod it's a shame I'm about to give it up right now but I'm sad to move over to like the leg press but I'm doing Pilates which is great for the lower half I haven't done barbell lifts in years are you how are your trunks you big they're solid yeah those calves are nice oh yeah I can a quads later how do you keep the how do you keep the legs how do you keep the legs big when you're not hitting the squats and the dead you get them bigger without doing that no way bro 100% dude come on how 100% well tell us well think about think about the the limiting factor unless it's like proprietary no no no I mean it is but but you'll give it away yeah all right we'll put this one behind a pay wall yeah yeah good call sucks just make sure now we're switching to only fans uh only gains anyway anyway so so if you think about the limiting so you want you want the the muscle that you're trying to train to be the mechanical limiter of the lift right so that that's the one that actually goes to True failure in order to fre you to stop doing the Reps if you're squatting most times when you fail squatting you fall forward right the bark like if you actually go to failure you fall forward and it's because your core gives out before your legs do like if you can leg press a th000 pounds if your body were perfectly rigid you'd be able to squat 1,000 PBS and so the best squatters have cores core strength that are just it's like out of this world they have turtle shell out to here and it actually doesn't even look that good because they have so much hypertrophy in the literal sense of their abs that it almost looks like it's called a power gut it's like you have this really strong gut which I think a lot of people maybe then misinterpret as being a result of HGH or some kind of supplementation yeah I'm sure some people but often times that's just from what you're saying just training but I'm sorry I knocked you off keep going no you're good and so like you know same thing with like deadlifts it's like well if you want to if you want to be a great deadlifter then deadlift if we want to be a great squatter then squat if you want big legs then you need to take your legs to Absolute failure and so you basically want moves that isolate everything else except for the thing that you have that you can just absolutely take it to near death and so that's like hack squats come into place where you have full range of motion on the joint that you're trying to work like you can hit like with the hack SWAT you can go all the way as to grass or you know hamstrings to cabs and Go full stretch full squeeze and you think that's best as grass four in a hack squat because of the way that a well-designed hack squat will allow you to do that with limited Mobility like most people don't even have the mobility to deadlift properly without rounding their backs how do you feel about the hex bar so more people have the mobility to do a trap bar deadlift than a straight bar deadlift and so what ends up happening with that is that um like a trap bar Deft is a great overall body lift cuz like it works your grip it works your back it works your traps it works your glutes it works everything and there's nothing again I'm not saying there's anything wrong with it I'm saying if you're going to train if your if your goal is like I want to train this muscle then I want to have the exercise that is going to get me the fullest range of motion on the joint that I can do the most volume on that I can load in a way that's incremental um that is safe for everything else that I do and so if I if I check all those boxes and that's pretty much how I look at the exercises that I select they're ones that I know that I can do a ton of volume on without hurting my joints CU like at a certain like I'm almost 20 years into training like competitively or at like a real training level and so it's not even like I can squat right now but I can't hit the same volume on squats as I can on banded leg press or hack squats or um you know you know A Smith Press you know whatever lunges lunges are brutal but yes you throw those in I would I would so with lunges I would probably do like a Bulgarian split squat if I wanted to like isolate glutes so you'll throw a foot up on the bench and come forward like that yeah cuz then your glute is the is the mechanical Focus so you're really trying to maximize the focus on it and so with compound lifts do you almost avoid those because you want to focus like a ha squ still compound lift right like it's still multi-joint movement but it's just offering a bit more focus and a bit more sustain ility on the things that are not to the LIF so that they don't become limit right my hip flexors will get in the way of my squat toally like that sucks yeah so you have Mobility limiters and then you just have uh like strength limiters so like your core might be a strength limiter for squat you might also have hip hip uh flexibility limitations like on the movement so you actually can't even do it properly to feel the muscle that you want to because you're because your Mobility won't allow you to get the muscle in the position that it would be the limiter when you were when you were start starting out an entrepreneurship like deep this is the most I've talked about Fitness in probably like seven years good like legit no like Caleb's like I have not been asked about Fitness in like seven years good I'm glad well yeah I think I am glad yeah when when you were like starting an entrepreneurship like deep into it were you lifting as much as you are now were you able to maintain that LIF yeah I've lifted pretty much the whole time yeah do you lift with Bros I go brolo for the most time um but and sorry is that a single bro or no bro that's I'm the solo bro oh you said broo I am broo I lift brolo I think you're thinking like bro like low bro but he's solo bro yeah oh like solo brolo is me copy I should have known that no it's all good it's all good and I'm Jay cut that they'll keep it cuz people might be confused yeah they might not know they might not know yeah it's good if I'm vulnerable yeah it's it's good it's authentic no it's it's so I prefer to train with training partner I just happen to train brol brolo for the most part same but it's hard to hit those same you're going to push yourself harder if you have some friends with you especially if they're stronger than you totally and I I have trouble I work out by myself typically at the end of the day I'm very tired I don't go to failure on every set cuz I don't have like the horsepower internally to get there but I know if my dogs were there I'd probably hit it oh yeah but then I might get hurt too I mean there's a downside to it as well and that's where that's where I think the exercise selection is so like key with that stuff like it's really tough to get I mean you can get hurt on a hack squat but it's like a a lot less likely like you can't take squats to failure just fundamentally you can't do it because you just like it's massively risky to take squats like barbell squats to failure but taking a h squats to failure fine you know what I mean yeah when you watch football players hitting their Max in college they've got 20 guys around them there's like three guys watching the bar everything's shaking it's a big event you can't just do that in your garage no and and to be fair that's how my friend Teddy stop being Teddy yeah but but like even then like from a hypertrophy perspective everything comes down to just volume times intensity and so those kinds of lifts if you like get super jacked up and do that thing like you end up having more Central Nervous fatigue so that actually impacts your future volume and intensity for the rest of the week and so there's a trade-off that happens where like it makes sense to do those lifts if you're getting close to a competition or you need to have a peak event of some sort yeah you need Max performance right but for the most part you're really just trying to accumulate volume and fatigue on the muscle so that you adapt to it so so do you think guys who get super hyped up before a set are actually doing themselves kind of a physical disservice because that's just more like pump but it's not really helping their body it's about how much you not to give you like really willy-nilly answers here but like if you do it every once in a while then it's like then it can serve you it's just like intensity techniques like if you do drop sets or you do one and a half reps or you do slow Ecentric or anything like that to like make a set more intense um you can do that if you do it on every set then you'll end up fatiguing in the wrong way right what's your favorite thing to talk about I I almost exclusively talk about making money in business which is great I I'm D I'm loving this so like this is this is like a breath of fresh air so I'm I'm rocking I was wondering I was like I was like what was he tired of talking about weightlifting or this is more of like a detour for you this this is fun this is a side quest oh nice like a worthwhile side quest do you believe in cheat days um I believe in cheat life cheat life what does that mean so I just want to so like I eat pretty much fruit meat and dessert nice animal based it that works for me B so I just get all my protein in really easily before I go to dinner and then when I go to dinner I eat whatever you know what I mean and that way so basically I just back in from so all the people that I know have been incredibly fit for a very long time have a much more simplified version of how they stay fit because anybody who's like adhering to any kind of strict anything they're not going to do it until they're 80 so like don't care are you friends with any fat people um well they're friends with me uh right and you don't say anything but there's a you Harbor Just DE present some Detachment no not at all course CU you know you can't count on them if a fire starts no I'm being ridiculous no of course no of course I do um what people choose to do with their bodies is is their choice but um but as far as I'm concerned from from the food perspective um I know what my calor intake needs to be and I've been you know I I counted calories for years of my life to the point now like I know it's in everything uh ballpark enough and since I also don't have a tremendous amount of food variety um I know what all my meals are and so like the easiest hack in the world for anyone who's trying to like get back in shape is like most humans 90% of the meals are the same 10 meals like if you think back over the last week you probably have the same like two or three things you rotate for dinner two or three things you rotate for lunch and maybe two or three things you rotate for breakfast if that and so if you want to change your entire life all you have to do is just change what those 10 meals are it makes it way easier for people to like you don't have to change everything it's like you just need to find like two or three breakfast that you like that actually help you rather than hurt you or whatever right and so and so for me I have the same breakfast and the same lunch every day and then that knocks out almost all my protein macros for the day and then when I go to dinner cuz that's when I usually have social things business dinners whatever I can be way more flexed and I just know what my rough calorie intake is so I can have dessert I can have drinks I can do whatever and so like I've drank for almost the entirety of being shredded and jacked I've uh I I basically stopped drinking for like three years just because the business was like blowing up and I I was like I'm not going to be the reason something gets [ __ ] up right um but since then I you know I've been drinking for the last four years um and I drank for my whole life before that from the time I was a toddler uh and I was shed the whole time meaning if you just get the if you just know at the end of the day it's just again this is apparently controversial which is ridiculous but like you burn a certain amount of calories you take in a certain amount of calories the difference is what you gain or you lose period so was the choice to keep your dinner option to keep your dinner open diet wise also to optimize business because the social aspect would be better I think it just optimize life right you need to have some fun yeah and just like not be the guy who's going to bring Tupperware or be a pain in the ass because that can kill the vibe yeah The Stoke would definitely be diminished and then when you're drinking like are you able to do you ever like just let loose yeah like like loose loose on special occasions yeah how many times per year once once a year maybe twice how do do you know the day is coming or is it surprising you feel it yeah you're just halfway through the day and you're like I think I'm getting [ __ ] up today I know I think it's before I even start drink I'm like I'm going get [ __ ] you can feel that burning the demon needs to come out so you don't put that in your schedule the demon coming out you're like yeah yeah like this is demon day my birthday my birthday uh corresponded with the book launch that I just did and so like after the book launch was over uh I the team came and I was like there's a time for work and there was a time for play I was like it is now a time for play and like Leila came to pick me up from the pool Cabana like six hours later and she was like I knew yeah do you just finish the book bro you get to rage yeah that's throughout all the history yeah I mean even BC like 2000 BC like sen was was shotgunning dude when they finished one of them plays they were like bring on the wine yeah suckling from the Epic tetus for sure yeah so he got after dude yeah are are you a big uh do you like literature A Lot do you read a lot not a ton what do you read not a ton oh that's interesting so how do you get information mostly from communication uh like how'd you learn about business just through doing doing for the most part honestly so you don't read like Barbarians at the gates or shoe dog or any of that stuff not a ton Lea does more reading than than I do and then she just like tells me what read I'm like that's good through osmosis you pick it up people around you that's smart I do so my learning so everyone learns differently but for me when I want to like go into a new category or learn about something um I'll I'll usually read a ton of books on a very narrow topic so I would like it's it's really unlikely for me to read a big Mass Market book but like when we started getting into like doing deals with acis.com like eight books on Deal making in a week and then I called everybody I knew who does deals for a living and is an investor and I just asked every question I could possibly think of and then compiled all their answers with all the I have from the book and then had some sort of working thesis of like okay I think this what I want to do was the book helpful or was it more just the that you put in the effort to read the book that you think kind of fortified you in the deal making no the books were helpful oh they do work yeah yeah I think books definitely work I i' I've heard you talk about before that that you view because I feel like a lot of people though they have there like these motivational things where it's like you got to read a book a week or whatever and you're like that's just an excuse that's just like a waste of time well like if if you if you boil everything down to like brass tax it's like you need to do the things that will make you sucessful and the book is not one of those things be the person that someone writes the book about sure I mean that's like Benjamin Franklin said uh to to to be remembered you either have to do something that people write books about or write books worth reading like that's the only thing that can like live on um but for for for my perspective uh totally lost my train of thought I was going to ask if you ever Wrestled a book because I lost my train of thought okay perfect have I wrestled one yeah I don't know dude my brain went scramby dude I'm right there with you I think we hit a natural kind of time to set up again yeah just chill relax figure it out dude we had a refraction period that happens yeah I feel like all three of our brains were just on a collision course and it just hit you know Fusion boom new energy yeah what do we I mean where do we go from here that's crazy I don't know and and I know like we got our hands on the wheel but I feel like it's just Wily nilly we have Jesus take over how do we how do we turn Stoke into a business is St the brand oh Stoke is a brand is for [ __ ] sure like a brand and so I think can we call it something else or does it have to be a brand I love Stoke as a brand okay but but if it but if Stoke but Stoke feels like it can't be a brand right well why wouldn't be I know because then I guess I'm wary of commodifying it but we have to because I want to have a good life so so so I think so the Stoke is an ideal right and so like Nike is Victory it's an ideal that everyone strives towards and so Stoke is also an IDE different and to build Stoke you associate Stoke with as many stok like things that you guys determine it is and so the more associations you say like you see like this epic wave and you're like that's St and then everyone's like I'll cosign a wave they're like yeah of course right Handcock all over it and you're like okay that is Stoke and people are like oh so epic wave Stoke like charge five bucks to ride the wave no what you do is you basically show pictures and have discussions about stoke next to and about things that you agree on that you co-sign are also Stoke that you Des like if Stoke were a bucket of ideas you'd be like that's like you know uh what's the shoot it was like the the Wilder berries traveling Wilder berries no there was a there's the um okay so there was this band and they had like an in crew and they called them Tom pett you talking about the super group no there's uh it's basically just call it cool kids right and so it's uh it's like if you were to say like what about Sarah is she a cool kid you're like nah she's not a cool kid right and you're like what about John is like definitely a cool kid whatever that is it's like you basically do that yes or no hot or not but for a brand so there's way more things that are be not Stoke than Stoke obvious you have to be selective of course otherwise it's because I got to hurt people's feelings but hey there's we got to protect it it's up here it's an ideal right and so basically once you make enough associations of stoke with other stok like things then eventually stoking it of itself everyone will have a shared context of what Stoke means and what means to them and then you say this t-shirt is Stoke because now you've Associated the wave and other epic things with this icon this brand this logo this ideal and then you put it on a white T-shirt and it goes from being a $5 t-shirt to a $500 t-shirt because like if you think like Louis Vuitton t-shirt versus Old Navy t-shirt same t-shirt different logo the meaning the perception of the meaning so if you think about what brand is I'm going to get a little on this but so if you go back to what brand originally was brand was like what you onto a cattle right it was a brand and so if you have two cows and one of them has a brand and the other one does it why do we do that they did that because it would change the person who's looking at its behavior and so if I look at a cow that doesn't have a brand I'm like I might have that cow that might be my cow I might take that cow for myself but if you see a brand that's got you know Tom's Tom's thing on it you might fed a certain thing it lived a certain place or you might return it be like oh this is Tom's cow I'm not going to mess with it because it's Tom Scout has his brand on it and so the point of brand is to change Behavior at scale and so if I have no brand on a t-shirt the likely that someone buys it is low if I put a Nike Swoosh on it the likely that someone buys it is high and so that brand over lots of time of branding has changed the behavior of zillions of people and so when you are branding you're just associating an idea that people don't know about Stoke now some people know about it but not enough people know about it and then we have to teach the masses what Stoke really is and so you have to teach them so like branding is really just a teaching process of associating things they don't know with things they do know so who's an artist that you've seen well integrate their ideal into a brand an artist so you're talking about like an individual yeah or like a content creator I mean I think what like Rihanna did with Fenty is like a a really elegant example of that like she can't and that's just a single person with a brand most times it's the opposite is that brands are going after artists and creatives that all embody similar values that they want to associate with so our work is basically to be Stoke Sultans to to o Bell I've been hanging on to that word for like 3 minutes you're like I've been waiting just I'm just repeating my head that's good um so and then so we need to teach because I feel like we're kind of we've kind of been doing that like you need sto bassadors sto bassadors yeah and spread the message spread the good news this is what it is sters Debaters of stoke oh dude I thought you said another word um uh so we need to really sort of like cuz we say the word yeah but we don't really say what it is enough but I think there's power in not saying what it is too like you don't want to clear you don't want to too clearly Define the ideal do you that minimize the meaning well you're giving contextual right you point in a direct you just say not yes not yes but you don't ever give the Websters you don't want it to be too prescriptive so the way that I think about brand from a visual perspective is like imagine a bouquet of flowers right so you have all these different flowers inside of it if we were to break the vase and Scatter all the flowers it's all the same components but now it's not a bouquet anymore so did the bouquet ever exist to begin with oh this is kind of like the the pirate ship wood plank thing not sure but I think I do the philosophical ideal if you replace all the same wood planks on a boat is it the same boat uh yes and no and so and so so if you have all the flowers there right so when you put all of them together the bouquet has an identity right because it's association between all the flowers is basically amalgam this into one concept now if you take out one flower and put it in a different flower it does shift it a little bit now if I break one of the flowers or make it rotten it really shifts it which is why if you get a DUI or you rape a girl as a really good guy all of a sudden it completely shifts the bouquet despite all the other flowers that you've done and associated with yeah those flowers are bad now right exactly you can't hand your girlfriend just one flower that's rotten they she be like why did you give me a rotten bouquet even though the rest of flowers are totally fine and so brand works a lot the same way which is like you're assembling a bouquet of like sure you're like a wave is one of the flowers but it's not all waves that's just an example of something that is Stoke right and then you put another one in another one and then eventually people get a a conglom idea of what Stoke really is and it has to be a very careful like thought out uh Arrangement 100% like each one has to fit perfect with one another or because people can sus that out if they see any kind of like inong they're like oh those pedals are bad yeah it doesn't look like it goes with the rest of it oh sorry no yeah you're what I was like if we made videos where we're like at the beach Corona like this Stoke yeah and then you go to like a crime scene you're like that's not Stoke yeah do things that would totally work keep just keep doing that that would totally work you need to you need to know what it is you need to know what it's not cuz people will throw things and be like this is stoked too not St yeah like we did a sports we were drafting the best sports movies last night and people were throwing in like airbud and like snatch and I was like throw in Jerry Maguire yeah but that was I think that was better than what these people were throwing in spoke to your heart yeah you're a romantic that's part of your Stoke is the romance of sports but literally Rance yeah I'll say it so and time Cru is timeless which is also stok dude so so what's your primary business now Stoke oh [ __ ] well be hearing from my lawyers dude um so acquisition. comom is the is the primary business and and what what do y'all do we'd buy companies okay so do you help other people buy companies or you buy compan compies and so how do you what makes a company like uh appealing yeah um a lot of things uh but the big the biggest the first and biggest one is is it a company that we feel like we can add a lot of value to and so a lot of that just comes from like what's our expertise what's our experience in and so for us um our our biggest successes and what we continually double down on is just brick and mortar chains so small businesses you know like a like a photography studio chain or teeth whitening chain or a nail salon chain like those are you know gym chain these are all like brick-and Mor service businesses that are simple operating units and tactile experiences you got to be in there to do it I like service personally like I don't do retail um I like Services because it gives lots of people jobs um we're pretty good at training and teaching and so that's what is allow that's what allows you to scale uh service based business um we're we're really big on culture and being able to scale culture which is really just a set of rules of how we behave and so being able to explain that to the masses allows everyone to act in the same way on brand um and that's what allows you to scale like a service based business which can be really profitable and so we like those types of businesses so number one is can we add value to it the second is um you know how big is is it big enough for us to get into you know if someone has just one location it's really it's it's hard to say that they have a good model or they just a good operator and they're like have a lot of razzled Dazzle which is totally fine you don't know if you can reproduce that elsewhere exactly it's not it's not a system it's really just a really charismatic founder which is fine but it it's not what we would probably invest in we' want to see we'd want to see at least three arguably you know ideally five or more locations with good with good unit economics meaning each individual box makes money and it makes sense in terms of how it makes money um and then uh and then for us like how big is the overall Market that we're going after like if someone has a tiny little weird grocery store thing that I might not be super interested in that again that's not service um but I'll just give you the last one which is just the founder itself and I would say that most of the time um we DQ Founders more than businesses it's like man I love that business didn't like the founder no Stoke interesting and what DQ is the person they just don't have the Charisma their ethics or it could be a multitude things honestly one is ego that's the most that's the majority of time interesting yeah so but they got to have some ego right I don't know have you seen egist successful people totally interesting yeah I mean I don't think any human has no ego but I think that you absolutely can have I mean one of the most successful actually as the two largest companies in our portfolio are headed by couples uh husband wife Duos where they both are aware of their deficiencies they both cover for one another um and I would say that they're the most uh anxiety ridden of them of like am I doing good enough is this right like I feel like we should be doing more like paranoia around improving the product the service the the culture of the business overall whereas the more ego-driven ones want to reflect more of the the greatness of the business onto themselves they want to take more of the credit they um they tend to like hog more of the work they don't delegate well they can't attract Talent at scale because only [ __ ] don't work for [ __ ] and so it's like it just I think I was kind of conflating ego with confidence too you're talking about self awareness right well confidence I would just I would Define as the percentage likelihood that what you say will happen will happen so like if he's a confident guy like and you can be confident at public speaking and not confident at doing math because the percentage likely that the speech goes the way you want it to is High versus the percentage likely that you do the Excel sheet right is low you can be confident in different Arenas versus just confident overall and so I think that that's like just a a segue on that for confidence I think it's it's nuanced in terms of like where are we applying it it seems like people who run purely on ego they they can get to a high place but it's kind of like a house of cards like they they don't have a stable Foundation it can be it's just it's it's usually because so in general this is massive generalizations here now are there super successful people who are super ego driven absolutely um but I would say that they I would make the argument that they succeed despite their ego meaning if they did all of the things that they did that are right and they didn't have an ego they would be more successful MH so it's not that like ego prevents success it's just doesn't I don't think it causes success I think that some people who have OS become successful some people who don't have egos become successful but the things that need to be done are the things that drive the performance like either you advertised or you didn't either you built the sales team or you didn't either you had a good product or you didn't whether you're an ego-driven [ __ ] or a really kind person a relevant but in terms of how we want to live life and who we want to hang out with on a daily basis because at the end of the day like I'm going to die no one's going to remember me anyways um I'd rather hang out with people with more Stoke does that [ __ ] you up that people won't remember us anyways no I think it's really freeing cuz you just feel like what's your own life make it what it is yeah do it for you when you so when when did you start making content 26 seven months ago somewhere in there and then so what's your output per week these days I think right now about 300 a week more 3 3 350 350 pieces no pieces of content a week and so so your with your videos Shar with your videos because I found you through YouTube videos and so do you do you basically go if you're like speaking to someone in idea Pops in your head like that'd be a good video or do you have like a brainstorm sesh where you're like I'm going to do a video on this topic you know so my brainstorming is Twitter or X now that's where I do all my brainstorming so I probably tweet like five times a day and it's just like as things come to me and if there's a lot of traction on it then I'll make a short about it and if there's a lot of traction on that we'll make Longs about about it right and are you conscious of your brand while you're tweeting like do you ever have thoughts and you're like oh that's a good thought but it doesn't really fit into like the kind of culture I'm building around this thing I think it'd be less that because if it's from me it's going to be on brand for May so you believe it's it's a wide scope what works because it's all narth I'm I'm me so I have lots of different aspects like was once a frat bro also Management Consultant also a Gym Bro also an investor like I have a lot of things that are just like weird to yeah exactly and so like if it's if it relates to things that are part of me then it is on brand for me if if I'm going to say it then it's on brand where but it might not be contextual to the platform right it's not form fit for where where you're talking it just might not be a good X piece of content X as in x.com so if you're like tree should be blue you're like maybe not on X maybe that belongs painting El yeah if if that's uh if that were recorded my brand which I don't talk about trees much or the color blue is there a reason on the blue kick I guess no no I hear you I hear you cuz that's what stuck out to me there yeah um well none of my I'm trying to think I don't think any of our brands are blow um we can p we can Circle H well Leeds is blue that's right the the book is blow the book is blue what's up guys we're interrupting the podcast let you know that we are on tour get your tickets to a show near you at Chad j.com do not miss out on these shows they're epic you have fun right at the shows yeah it's the time life you heard it here first we're also brought to you by the Legends at Blue guys we want you to have strong boners better sex we want you to have the 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aelia doing like uh appropriating culture and I'd be like well kind of let the market decide and then it would turn them they were like don't talk like that and I was like well if people like it there must be some kind of utility to it and I don't think she's the best but I think time will settle these things but uh I I I how do you how do you reconcile that when people feel like taste and even sometimes morality can be adjudicated through the market adjudicated is that the right word no I just don't know what it means like when think when people think that stuff should be worked out by the market oh um I don't touch morality stuff often because I'm like yeah's yeah right like they there are if if if I can't if I can't say this is true this isn't true um then I usually don't touch it so like all the content that I make I have two boxes for it I just want it to be true and I want it to be useful and so like if I say some things work and some things don't then that is true is it useful not really if I say uh Hey XYZ and someone walks in the door you know give them a checklist and they'll be more likely to buy it works but it's not always true and so what I try and do is find the sweet spots where it says in this context in a weight loss sale if you ask if you put this checklist in front of people and you don't do anything different in the process a higher percentage people buy that's both true and useful and so that's kind of where the The Sweet Spot of where I try to make content and that's what the books are about is like if I put something out I don't want anyone to be able to say like that's wrong I mean they can say that's wrong but that's their problem but in ter terms of like you know it works this is like if more people find out about your stuff more people will buy it period who fight me and so that's really like when I when I create the arguments that are inside of like the books that I have and the content I put out it's always based on those types of arguments it's like if you do more of this thing you will make more money period what do you think is the biggest mistake content creators make today not being them yeah 100% well try like basically getting taken over by the algorithm and then talking about blue trees when they don't actually [ __ ] with blue trees right but they did it because they did one blue tree post and GL brought that back right dude had to um and they got a lot of likes and they're like maybe I'll start making more stuff on Blue trees but like then they go down that Alleyway for six months or a year and then they're like I'm like the blue tree Channel but like I don't even care about trees like that's not even the stuff I like talking about and so they can't actually sustain it because the biggest brands are built over decades not days or weeks or months and so you have to optimize again like remember starting at the end at least for me starting at the end and then working Your Way backwards it's like the only thing that will persist over my entire life is me and so for my life um you can always fall back on that being there because it's I'm going to be as long as I'm alive I'll be here right and so if everything that I talk about is related to stuff that I [ __ ] with then it will always be on brand for me now what's cool is that my interests will slowly morph and shift over time but it usually doesn't happen overnight and so there's something called success of approximation but basically it's like you can it's like slow boing frog right like you like the the Bud Light Dylan M thing was going from like cold water to hot water now if they had done that over 30 years it probably would have been fine and seamless right but it was too big of a shock too soon and so it's about having like a hundred tiny iterations that that's how you can like steer tankers we're moving them slow baby yeah we're titanick minus the iceberg they hit an iceberg yeah they hit an iceberg they did so so are you saying follow follow your inspiration is that correct follow the things that you're interested I just use I inspiration always like scares me as a work like I feel like it means so many things to different people if you're interested in it then I think talk about it yeah I guess I guess it's like uh follow what uh your sort of uh create is creative spark the right word sure yeah I'll say there's there's two also two categories of creators that I think is probably worth delineating so everything I just talked about I would say is is is is more for entertainers so on the other hand you've got Educators and I think there's way more mistakes in the education side than there is in the entainment side the entertainment Loop is the algorithm Loop where they start like making content about stuff they don't actually care about because they think it's going to feed the algorithm right the the Educators start trying to teach on stuff that they haven't done and so they try and pretend they have more Authority so that they can get more views but they don't have that and so at some point they feel like a fraud because they are um like that's the like people were like how do you deal with imposter syndrome I was like you don't have it if you did what you're talking about right yeah like I don't have impostor about talking about investing it's what I do every day right suspicious of like academics a little bit in that respect um not suspicious but are you a little bit like because I had that too it's like when you're in film school and you have a teacher but then you check his IMDb and he hasn't made movies you're like well you're telling me this [ __ ] but you haven't sold anything more than I have at this point I think that I mean I would say that that is the most legitimate uh complaint like I think that all content is consumed within the context of the Creator's background so like for example if I tweet on the ivory Throne it might get likes it might not if Elon Musk does it it'll get a zillion shares and likes and whatever because it's consumed within his context right which to be fair that context for many times is the brand itself but part of the brand the things that we've associated with it right are the background evidence that the person is who they say they are and so like I had you know just under a $50 million exit you know we have a portfolio right now that does plenty of money um and so people have that evidence so when I say hey when I'm buying companies like if I so if You' ask me what do you look for in companies that you're trying to buy and I'm a school teacher that doesn't have an Investment Portfolio and I give you my answer they could say the exact same words as me but everyone would be like you're full of [ __ ] no it's like when I talk about how to win a basketball it doesn't have the same Credence as when MJ does it yeah which disappoints me cuz I know what I'm talking about and I think it's valid thank you yeah but like specialist that's the that's like the number one that's like the the biggest like the entertainers go down the algorithm trap of of talking about stuff that they're not actually interested in Educators go down to the ego and Status faking track the fake it till you make it which I'm so aggressively against right like just be real about the stuff that you actually have done and if you want like in in my world it's the opposite it's do crazy [ __ ] and then you can talk about it yeah and then was there a point in your did you want to get into content creation prior to before you started doing it or was there a point where you're like I think I've earned enough at this point to where I can legitimately talk about what I want to talk about so two things um I've made content but the content was different over whatever season I was in like so when I owned my gyms I was talking about like intermittent fasting and like programming and stuff is that good by the way inter if you stick with it sure okay yeah um good to know but uh from a from a creation perspective I just saw the content as just like lead nurture like people might click an ad see some content and then decide to buy it wasn't to get customers it was just to let people know that I wasn't a total idiot like that was it once once we it probably was two and change years ago um I saw I mean this is ridiculous but I'll share it anyways um so Kylie Jenner became a billionaire or like she was on the cover of Forbes and she was like 20 and I was 27 and I felt so poor and bad a little inadequate compared to her of course yeah um and so whenever so I have this rule with business which is like if someone's making more money than you then they're better at the game of business in some way than you are and you have something to learn from them doesn't mean you have to like just because you learn from someone doesn't mean you need to become them and I think that's a huge one it's like I can learn like I'm going to take a really extreme example of somebody who has zero Stoke but like you can look at Hitler and think there are things we can learn from this now obviously there are things that we should learn from it in the other way was like We'll learn what not to do but in terms of like creating a movement in terms of oration rhetoric like there's a lot of things that he had that that were good just used for the wrong means right right and so bringing it back bringing it back home to content um Kylie Jenner hit the front page I felt inadequate and then Conor McGregor like months later had proper 12 sold for 600 million and then uh Clooney had just had his the first ever of you know what wasigo casamigos uh sold for a billion and then the rock had teramana and then Huda Beauty was a big influencer and she sold a portion for 600 million as well and so it was like within this this like Corridor of like 12 months like all these massive exits happened from all these people at Big personal Brands and I had this belief I was like I feel like I'm good at business and so like at the time I think I i' taken home that year like something like 17 million in income like that year and I was like I felt like I was hot [ __ ] but when I saw that I was like I don't know anything and so that was when I started getting into the idea of like maybe I should build a personal brand maybe I should start making content I still didn't like the idea of like being famous because I kind of like being more like just doing my own thing but I had a friend of mine who's um really big uh kind of like celebrity and I was at I was at his house talking over the kitchen table I said don't you get tired of like the death threats and the letters to your kids and like the stuff and he was like if that's the price I have to pay for the impact I want to have I would pay it every day of the week and twice on Sunday right and he said that to me I just felt like such a pansy for like not taking the step being afraid of that yeah and so I was like and literally the week after that I made my first YouTube video and that was that was it and so do you think this is like a specific moment in time where to be a successful entrepreneur you do have to be like front of the house and kind of publicly facing or do you see people who are doing it in discreet ways as I don't think you need to I do think that in increasingly so if just from a statistic perspective cost to acquire a customer on paid media has gone up like 100% in a very short period of time so it's double like the cost to get a customer has doubled and so what that means is at least how I translate that is Brands will need to have trusted ambassadors to associate with so that consumers trust whatever they're buying because trust has never been lower and so you have to create a brand that people trust associate with the product and then do it now you can partner with creators it doesn't have to be you but it has to be somebody I think I think more Brands would benefit from it now you know you have the the mega dudes like Elon has basically hacked that system and gone public made one of the biggest personal brands of all time and people are like I like Elon I will vote for that by buying his shares and buying his cars and so like he has a way to monetize every single person on planet Earth in the most efficient monetization vehicle which is a public company of shares like the most efficient vehicle to make money if you have a public brand is to go public wait so what do you mean I'm sorry you can make the most money if you have a public brand because if you and by public brand you mean him being the public yes our personal brand oh and then people can invest in the brand because it's just call your stock broker and put shares in it and if you think about like the size of a business in terms of potential it's number of potential units sold times uh potential gross profit per unit so like if you're you know if I wanted to get into banking for example like everybody Banks and so like the Tam is huge right so that might be a good opportunity but like does my brand resonate with banking maybe um but if I wanted to sell something else then it might have a much smaller target audience and smaller price tag right if I want to sell golf clubs one it's not really my brand but if I did there's a very small percentage of people who do it but maybe the lifetime value is is is higher you know per person so that's like the that's the the really hard exercise that a lot of creators have to go through when they're going through because you you don't want to start like a hundred companies you want to be like what's the one thing that I can slice that hits the most of my audience that has the most long-term uh value per customer and that's pretty much like the the x mark that you try and find when you're trying to build a brand but when you're a public company the the most expensive thing that someone will buy is all their money to invest in something like investment opportunities which is why they're so heavily regulated because everyone will give their life savings to something because it's an investment is anyone can invest in anything which is why you get the most money from the most amount of people and so that's why a public company if you have a front facing founder that is public and like very big and vocal can be a hack to generating the most money on the flip side if Elon does something that's egregious the business he could destroy the entire business it's like the Uber guy Travis kinck whatever every but he didn't even have a really he wasn't like he didn't have a profile El I guess that was even more internal to like the Silicon Valley world but everyone's like oh this guy's hard charging he run through walls and everyone like dude this guy's Reckless he's doing too many walls yeah he's doing Espionage on like his competitors and [ __ ] he got two stoked yeah he did cool off well ego too he was burning on ego yeah I don't know I don't to be fair I don't know any I I read one book but like I think we're but I feel confident he seems like he he yeah I don't know the dude but for sure for sure I Joseph Gordon levit pilot he's like you're not super pumped I'm like wrong kind of stoke wrong sto yeah he's pushing that the Stoke with the I want to just just cirle back one thing on the authenticity thing with content creators and chasing like the the algo do you think part of it is like cuz they're chasing the trappings of what come with that success bro stoke Boulders for shoulders that's what's up dog thanks man getting warm in so like I feel like sometimes the way people go the mistake I mean sometimes I think they're chasing profit but sometimes I think they're chasing other things too like attention or or status stuff like that so I guess I was curious what is like your goal and what you're chasing so the mission of the business is to make real business accessible for everyone and so that's why we put out the books and the courses and the content and everything's free so like my courses are free on my site without any opin like you don't have to give me any you just want democ I entrepreneurship that is yes and do you think all people are capable of it of being an entrepreneur I I think if it is like a singular skill that just is blessed in certain I think if if we're defining entrepreneurship as just someone who transacts in a business I think anyone can do that that's really sweet if any kid if any kid can start a lemonade St then anyone can be an entrepreneur the question is how good of an entrepreneur can you be now that definitely has I think genetic predispositions just like anything else does and also just nature nurture side of it like if you if you grow up in a family of entrepreneurs the likely that your entrepreneur is significantly higher than if you grow up in a family of government workers so what muscles of Entrepreneurship that you would most recommend people work on and I know it's probably Case by case but broadly delayed gratification yeah baby like number one and to be fair that's probably for everything but delay gratification is number one um being generous first which is really tough for a lot of people like being being being willing to a give more than you get back and give without expectation and that kind of pairs with the delayed gratification thing which is like I'm going to give I'm going to give I'm going to give and I also have to accept that some people will burn me and that shouldn't dissuade me from continuing to give mhm and so i' say like that's probably number one and number two um and then number three is being romantic about the work and not the outcome so like I got I was I I was on this podcast not that long ago and someone asked me they're like so what motivates you now so we cross a $100 million net worth when I was 31 I'm 34 now um and you know I I publicly say I'm like I'm going to show I'm going to document my way to a billion and Beyond and that's kind of all the stuff I'm sh ing you know to to the audience but like that that idea doesn't motivate me it's also like way in the future like it would be a one time thing we'd cross the line I'd be like well now what right the thing that has unlocked more juice for me than anything else is this is I'm I'm going to try and say in a way that's not trite actually seeing what your best looks like like I think there's a little giant you know the movie The football movie I think it's that movie when he he's like is that your best and he gets on the thing it might be that or it's it's one of the football movies and you know he's doing the push thing where the coach is on the on the little machine guy and he pushes him and he says you can stop when you've done your best and he stops at like the 30 yard line and he's like is that your best and he like he pushes again and he's like and now he's at the 50 and he's like is that your best and he pushes again and he's like is that your bet he goes all the way and he pushes it past the end zone right and then the kid gets off completely like I want to leave nothing on the field but I want to see what nothing on the field actually looks like and I think the more I do the more I realize I can do and that's what gets me stoked so have you found sorry uh yeah was there a moment when you because you I did you have that big moment like a 100 million is that so you you reached that Milestone right was there sort of like you're were like that that's that's the end goal was there part of you like that's the end goal and then you got there and you had that kind of thing where you're like is this it you know what I'm talking about I felt nothing with it but I also expected to feel nothing with it and so I started out was just knock on the day after right I'm not a bit like I so I have now realized just from my own self that the time that I when I look back on my life the things that I enjoyed the most have been the pursuit not the goal like when I actually look backwards now looking forwards you think it's the goal but looking backwards all my happiest times are like when I was even in the struggle sleeping at the gym like when you have a worthy foe that challenges you to the enth of your ability and forces you to get better like that flow get me fired up right now let's go that flow is where is where I feel most alive a goal worth pursuing that makes you stronger because you're fortified in that Pursuit like if you don't know what you're going after you you can anyone can kick your ass basically and so that that that has been like TR so I think I saw this interview from Kobe that I just like loved and they said so most athletes are either really afraid of losing or they really want to win I don't know if you saw this saw yeah and he says I don't think I'm either um and me paraphrasing what his response was is like he just wanted to do the absolute best he possibly could divorce of outcome right and I think that a lot of people will say something like yeah I just I just want to try really hard but then there's like there's the second part of the sentence where they're like so that I can win so that I can whatever which means that that's still not the goal it's just the vehicle but I think like the thing that I've been working the most on myself that has been yielding me disproportionate returns in terms of my effort and what I'm getting out of myself is cutting the second half of the sentence off and saying like how hard can I work you just want to know how hard you can try how much I want to see how how hard I can try have you felt that limit have you pushed the the tackling dummy as far as it'll go have you seen what your limit is and empty in the tank or do you think it's like not finite it could keep growing that's what it is I just think I think that the more you do the more you realis can do you feel big huh like cuz you're just like dude I could just keep you proved yourself you give evidence you're like well I did that so that gives me evidence that I I can probably go a little further and then you do that and you're like just you just get this never- ending momentum of like because like the the first book I wrote has done really really well $100 million offers um has like 17,000 F stars on Amazon it's a it's always a top 100 book still like two years later um and when I wrote my second book $100 million lead I worked on that book five times harder than I did on the first book and I think that that book will outsell the first book over the the longevity of its you know book career um but I had so much enjoyment from seeing how hard it was to really write that that book is probably the hardest book I'll Ever Write because it was literally trying to consolidate advertising into a single book which is mine so hard to do um but it unlocked a new level of effort and I know that future books that I write that will be the new Baseline that'll be the new minimum standard that that I know I can do and so like the IDE because I was thinking about this actually this morning weirdly like I was I was fast forwarding to like if I had a kid and they they were playing peeee soccer or whatever right I don't I don't want to be the dad who's like you won high five or you lost high five I want to be the dad who's completely divorced from the outcome and like we won 10 to zero and I look at little Timmy and I'm like you did not try your hardest and on the flip side if we lost 10 to zero and and he left everything on the field I be like you [ __ ] crushed it right like I am proud of you yeah and that's been like and I and I want to keep that same perspective for myself if I'm Timmy and future me is Dad looking back like I want to make that man proud and that man's the only man who knows how hard I could have tried but didn't so like everyone else will give you Applause for the stuff that you're already really good at and do well at because they're comparing your outcome to what they think they could achieve but like only you can compare your effort to what you know you could have tried and I think that's like that Gap is what I'm trying to close in myself and that's the like that's the journey I'm on right now and the business is just the outward manifestation of that what's the main prohibitor in terms of emptying the tank is it fear that it won't work out if you do or is it just laziness you mean why don't people yeah because I feel like everybody can empty the tank and I feel like most people don't or maybe they just have too much responsibility and they don't have like the bandwidth to do it the way they'd want to I think it's um I think it's it's well one there's a lack of comfort because it's usually new like you push the com you push past the comfort zone you're outside of where you're used to I have a hard time in general just as a side note answering why questions CU I don't know why anyone does anything but uh yeah and I'm asking you like you should know yeah I have no idea but do you know no idea but okay so in your in yourself how do you how do you on the days where you don't empty the tank cuz they must come sure how do you rationalize that to yourself that you didn't have it that day um so I so the times when I don't empty my tank now is usually when I don't have Clarity on what I should be doing if I have a really clear goal of what I need to do that is my like that's my [ __ ] like if I have a three-day weekend and a blank calendar and a big goal and a lot of coffee like I you will never find a happier version of me just chowing like I I I call it like I need another bone like and right now because I just launched the book and I like literally next week we have our big leadership meeting and my my whole talk to the team is like I need another bone and so like let's just figure out what Alex Bone's going to be and I'm going to know on it for the next 18 months I feel like a good marker for finding what you really want to do in life is when you don't notice weekends or holidays where you just sort of like I remember because when I started doing comedy it's like I was teaching like surf lessons and there was Fourth of July was coming up yeah I didn't even know Fourth of July is like my favorite holiday I didn't even like notice it you know it just doing open mics and like and you just sort of like like oh Fourth of July went by and and like then you're were like okay now now I know I'm really locked into what I want to do you don't experience fomo if you're doing something better if you're in your goo dude nailed it nailed it clip it what do you have a what's your biggest vice vice yeah um I mean I drink on occasion if you want to consider that aice that's a viice um if you want to consider dessert ofice you could but like I just eat in my macros it doesn't really matter too much um you like ice cream yeah I love ice cream a big ice cream fan me too I'd say it's I'd say if I had to pick up only one type of dessert it would be ice cream dude same yeah I I like mixed I like mixed methodologies though I like like warm cookie ice cream with like crunch contr yeah exactly a little texture I want temperature contrast I want texture contrast yeah my brother was talking [ __ ] one time on pizuki he was like ohj the best deser it's just a cookie with ice cream I was like yeah that's all it is it doesn't need to be other he's like I guess he didn't like the name like well they got to call it something I think pizuki works but those two things together I it's kind of undefeated bro they didn't need CH pizuki sounds too much like dookie right I think they need to change it to kuki yeah they could just go like cookie yeah P not not pizuki this is not dookie yeah but that's people def find themselves too much by what they're not but not by what they are which I do think is a modern phenomenon the distra s me and bothers me yeah I think they have more examples to look at to say what they're not do you have people like I'm sorry that I I frame it in like a it's not that I'm looking for like holes in the game but I I'm genuinely curious like do you do you have a mentor it it's G to sound weird as [ __ ] so yeah but it's wildly narcissistic to yourself sort of so that's I kind of was Yeah so basically um all right we're going to go into it all right we're going to go deep you got the light on your head we behind you in the cave let's find out roller coaster let's let's put the click in so so there's something called the Solomon Paradox and so the Solomon Paradox if you remember King Solomon from the Old Testament really Wise Guy exactly and so the Solomon Paradox simply states that people give better advice to other people than they follow themselves absolutely and so they've actually observed this in Psychology exam they do double PL they they actually whitewash someone's own personal stats from something and then they have the same person look at themselves from an injective perspective not knowing it's themselves and they the advice they give that person differs from what they do in reality which to me just indicates that their their emotions at play when it's your own stuff but you can be more logical and impartial when it's from the outside in and so one of the thing I've I've struggled to have like therapists and coaches i' I've never been able to like do it well um because I feel like 90% of the time that I'm talking to them I'm trying to give them context around a decision so they can help me make a decision um which feels like a big waste of time especially like it's like I need you to have lived my whole life so you can have context on why this why this decision means something on the flip side is that I also feel like they have misaligned incentives meaning like their only incentiv is for me to come to the next session they want you back they need the money to keep coming in they don't want you to get too good exact I mean like as [ __ ] as it sounds kind of right and so so taking all that in consideration people are better at giving advice to other people uh I have to give context to somebody in order to get some advice and then there are incentives are aligned I was like well what would be the best person to give me advice and so for me the best person to give me advice is been my mental envisionment of of 85-year-old me who's already achieved every goal that I wanted and more and is the man that I would like to be and then having basically sessions with that man and saying hey it's Monday this is what I have on my docket this week what do you think and then I put my 85-year-old self hat on and I'm like all right well you know what's the goal what are you trying to work on I'm like well this and he's like what are your concerns I'm like well this is kind of what I'm already well you know that's not going to matter and then I'm like yeah I get it but this what about this other thing so I can skip past the 90% of giving context because future me already has context on the situation future me is also 100% aligned with longterm me which is I think a big thing because short-term me always wants to make you know short-term decisions but long-term me is like dude like let's do this for us right like and the the biggest thing that's gotten me through really hard times has been working to gain the approval of that man and in a lot of ways it's scary because it's the hardest man's approval to gain because he always knows how much harder I could have pushed mhm and so it has forced me to pick fewer things to try and Excel at because I know for me to get the red you know the stamp of approval from future me who I call Solomon even though it's future me um to get the approval of Solomon I need to leave it all on the field and so like walking into the book launch we like 500,000 people who registered for the launch it's like a whole city it's like Baltimore like all of them um like when I when I walked up I knew that I had made Solomon proud before I stepped on stage and so I didn't have a lot of stage fright because I knew IID prepared a ton i' done every single day for the weeks leading up to it I had done uh one I'd said the said the the presentation out loud and then IID done a recording of the presentation and then I would watch the presentation with my slides up and edit the slides and I did that every single day for the entire month leading up to it so i' already done the speech like a hundred times before I stepped on stage and so independent of what happened Solomon was like you have my approval and that is enough MH and I think that that's been it for me it's like if I can gain that man's approval then the noise from the outside world and the approval of others has mattered less and less and that's my continuous that is my Pursuit is to make that man's opinion the only opinion I listen to how jacked is Solomon when you visualize him the limit does not exist bro he's a mountain who all up who's a let say you look at like a 75-year-old bodybuilder which physique who which bodybuilder who's older now do you look up to the most I think Frank Zayn has a great physique he aged extremely well he stayed in shape um there are more and more examples now because there's all this anti-aging stuff and people take better care we have more science we know we know things now um but yeah that' probably that'd be the the single example of of guys do you think he has the most beautiful body in like Olympia kind of History not my favorite body I think he's AG best um I think Lee had a great body my favorite I really love Flex Wheeler's Body Flex was just like look real quick look at the black there's a black and white image of flex wheeler that's just like unbelievable so he's before Arnold right no he's after is after yeah yeah he's after Arnold um damn uh Milo sarv uh at his peak time I loved his body uh Mike mener hu loved Mike mencer's body man I don't even know these dudes Rigs and I used to follow this I was I was I had a subscription to muscle and fitness I don't know what happened yeah Mentor like Arnold's days Mentor like Arnold time yeah um I can only remember the CH I'm I'm you know personally I don't know if you can tell by what I'm going for but I'm going for Ronnie I'm a Coleman Head I almost didn't I mean I I know I looks but I'm going for Ronnie and I actually and I actually really like Flex Wheeler's body sorry um Phil Heath's body really like Phil Heath even they started to get a little bit less gargantuan right in his era they toned it down from the Coleman like 320 weight I don't know I just think there haven't been enough I mean um big Ry big Remy was like the biggest bodybuilder who won and he won in the last three years just the black and white effect wow I mean yeah there's not you know he keeps the abdomen a little more tight too than uh he's exceptional I I have a random one but lared Hamilton who lar Hamilton surf youd get along with him okay yeah he I think he'd be right up your yeah I can see you guys like slapping hands for sure because do you do ice bass not really no no he does this uh workout thing where he lift weights underwater oh in malib he's like a big wave surfer guy but I check out his documentary on Hulu it's very inspiring yeah he's just kicking ass the whole time dude I did a pep Tides recently and I had to get off them because I think I did too many out the gates jacked yeah too fast I get it got wish bro but I was thinking CJC 1295 bpc 157 I don't know what any of these are no you haven't delved into that world not peptides no no yeah and it also made me a little bit manic which I'm a little predisposed to so I just woke up at 3: in the morning and my first thought was you're a amazing and I was like I need to slow down I feel like that stuff that I feel like you should take more of that yeah maybe I should yeah I don't know why I was so wary of that thought it was probably just the volume a little intense yeah also I was like you know if I was thinking about my Solomon I was like I don't know if you've earned that thought right now so it doesn't feel OS syonic to the moment you're in and that's why I pushed it out bro but I appreciate you waned me to feel that but um are are you very adventurous with that stuff or do you keep it pretty tight no I've been on trt for four years five years I was 208 or 29 when I started TT I did it when I was 18 for a summer and I was doing HGH together it was most fun summer of my life but I [ __ ] up my shoulder I was just doing more overhead lifting than I should have been doing and then It ultimately resulted 5 years later in surgery so the longevity part of it is the thing that people don't look out for well it's like I mean I keep it's like if if you can't do it for a decade don't do it for a day like I just love that frame um and especially I mean when it comes to anything but especially Fitness stuff so everything for me starts with joint pain which is like which of these hurt my joints the least that I can do the most amount of volume on and then those are the ones that I hammer so that I can just accumulate the most fatigue on the muscle and then ultimately Drive the most growth and for shoulders which one is that exercises MH um so like overhead pressure for example doesn't doesn't build shoulders a ton now you build strength for sure I mean you'll get a ton of core strength you'll get a lot there's a lot of tricep uh in overhead press especially like from here up is it's all tricep so often times limiter isn't your isn't your shoulders so if you do overhead press often times like you could do this and then like at the end you could do these so it's like your delts are not the limit or your triceps are so you can't finish the lift because you still have juice in your in your delts but you don't have juice in your triceps right so if you actually use perfect form as your as your um as your compass for when you stop reps then you always stop shorter when your when your shoulders are done and so I do a lot more like lateral raises and things like that to build shoulders because they are the sole Focus I can take them Beyond Death so that's giving you more width yeah and are you strict with the technique or you swinging them uh so I I I train a so I'm strict with the technique for all of my first reps and I will continue to do the same technique but with less and less range of motion so like if I'm doing lateral races like I'll hit perfect for the first 10 or 12 and then I'll hit 3/4s and then I'll hit whatever now I don't do that on every set but if I want to like finish the last two sets off really strong I'll do something like that like I want to I want to squeeze everything out of it to be fair delts are also muscles that can recover faster they're smaller they can take more workload than like your back can like if you're doing deadlifts like training that way is a terrible idea M I think I messed up my shoulder doing the really yeah over press yeah cuz you know you know I had like a thing where my brother he's at like a similar build to you and I saw him over Fourth of July and he just look like a tank so I was like I need to lift more cuz I I've always been more of like a cardio guy yeah and now my shoulder kind of hurts so I'm back on yoga well like that's that's where I I I I I like the the bodybuilding perspective like in my opinion bodybuilding is the most functional training hear me out because being jacked is functional right like every time I'm on video I'm using it every time I'm in a picture I'm using it whereas people are like well when are you you yeah when are you going to let yeah and you can't either you know I don't need to oh not you not like but yeah you're right the utility of it is to appear like you could kill a lion that's half it's like no one looks at uh peacock with their plumage and they're like yeah but that can't stab a rhinoceros it's like I don't need to I got to impress the girl over here he's crushing it yeah yeah sexy sexy dog yeah no one's going to say like peacocks literally invented peacocking right I know and then mystery totally stole it from him did The Originators so with that with gals did you always have a pretty good Rhythm or was that something you worked on similar to your body similar to your entrepreneurial Spirit um I always did okay there um yeah good you know what I like where you're Landing it just leave it there it's not a good thing to volumize on people talk about it I'm like what are you doing how do you feel about that like all these I guess I'll speak for myself yeah all these podcasts where like 40-year-old dudes are talking about like how to get laid and stuff like that I'm like what are you doing I'm like shouldn't you have like a family and like something like he like like look man if I see a girl and she like you know looks at another guy I'm like later I'm like dude you're 42 man what are you doing bro go home and like pet your dog and cook a burger put some Bay on you know I'm sure those joints are hurting I um it just speaks to me of like a culture that has like misaligned values I guess I think it's the polarization of gender roles so it's just like right now gender's the Hot Topic I don't talk about it because I don't want to get into it um but because there's so much around definition of terms people are just oscillating on opposite sides of the pendulum yeah it's it's it's really like a posturing move and hey like I'm a big do whatever you want guy um but yeah I I haven't I haven't I purply steered clear of that movement because that's not my that's not my message like mine is about entrepreneurship and believing that the only like there are a lot of problems in the world and I believe that entrepreneurship in business is the most efficient way to solve problems and so I will not be able to solve all the problems in the world I don't think anyone can but I can at least help equip the future entrepreneurs who will and if everyone has a house we be fighting about that stuff less I do think like there's a lot of efficacy and if people are you know have food security and and shelter security maybe some of these other fights that we're having that are more on the margins won't feel as significant I I you know I would actually argue the opposite oh you think that oh you think because we have security we have to find something else needs because the bottom part of the pyramid's taken care of we're like let's fight about more nebulous stuff yeah cuz if you if you go to Africa they're not arguing about it because they want food people say that but I went to Africa they're fighting no I'm okay I was like really that would have been the best Counterpoint JT throat about this [ __ ] dude JT God tried ning no that was great no but I think I think it's it's we have we have so much abundance in everything that we have we're trying to find so Leila my wife found this really interesting study on this but basically the number of problems that the brain finds is always the same yes and so all you do is switch the things that you see are problems and I just thought that so then then it for me it helped me think about problems as not problems because they're just a thing that will always be there and so the easiest way to solve a problem is to decide it's not a problem to begin with it's just the mind's function yeah and it's supposed to do that because it's trying to keep you alive trying to determine threats like the really happy monkey probably didn't do as well as the paranoid monkey that was watching out for Lions cuz the happy monke is like dude life is awesome and then done you know what I mean right but the other one that was like I don't know I don't know like this place did you hear that did you hear that like stressed out of his mind like he's up in the tree and the other's like it's fine you it's always the rain relax and then done yeah you're always going to be the same level stressed out just have those good problems to focus on yeah champagne problems like that's the that's the goal would you argue that the monkey that was happy but died early had a better life yes and what's what really like uh bends my noodle is when we even use the word early so I'm I'm going to go I'm going to go dark and then we're going to go light all right perfect so I had a cat named Bill nicknam Chill Bill nice um awesome dude Max Stoke yeah and Bill was always chill best cat I've ever had and he like he was like a dog he would just like chill like he would come up and just like he'd just always be around you he's like hey I'm here if you need something I'm here and I was like I appreciate that and so one day and Bill was a young cat when I had him he was a young lad and then um like I think like 20 months later he died like he died like some freak heart thing his heart was too big classic right um evidence by his chill nature and uh it actually I think we actually found out it was like it was because of that because like he his heart beat differently so he literally was like extra chill like two to chill but so I was really sad yeah and I was like why am I sad like why am I sad about Bill and so I thought about it and I was like I'm I'm sad because I think he should have lived longer like it felt unfair that he died at like just under 2 years old as a cat so then I thought what if all cats only lived six months and Bill actually made it like four lifetimes and then I was like that's deep I was like I'd probably be really stoked that he lived such a long amazing life and so it was only based on my expectation that he should live 10 years or 12 years or something rather than saying well on the scale of 5,000 years we're all living that short period of time and so if I die at 30 or I die at 70 on a 5,000 year timeline who cares mhm and so that helped me get over like like did the monkey die too early it's like the monkey died and he had a good life right yeah it's like someone dies like of natural causes they die because you know they have a a painless uh aneurysm in their sleep which sounds like a bummer next day whole city floods everyone else dies by Drowning who got it better yeah aneurism bro with 24 hours less yeah and I think I think thinking about death too is such a great can be a motivator and helps you to give less [ __ ] you know cuz we we had like a show come out and like gr deep yeah no I mean I'm going to die I'm going to die I'm almost certain but like it's it's uh like we had a show come out and it's like you get so consumed in your like ego you know because you're like thinking about how's it going perform [ __ ] yeah how's it going to perform are people going to think I'm if it doesn't do well are they going to think I'm a loser all that kind of stuff then you think well I'm going to die one day yeah was it matter yeah so I I just think it's thinking about I think the stoes do that they think about death and it's like time it's very freeing yeah you just want to EMP put the clip into that machine gun and just pin that trigger and just let him out into the air think about bullets yeah think about dying think about dying kisses of bullets of Love think about dying makes me more stoked yeah to yeah to live there we go uh maybe we should end with uh we do of the weeks but we're trying to mix them up right now all right do you have a song of the week that's really banging for you yeah can you can you get him his guitar so I I would I would have said that that Oliver song that went super viral I would have said that but it's I don't want to get I don't want to get all I just I did I listen to that song like a great s yeah but I'll play you a different song that I've been jamming on this week hell yeah do you have one doggy I'll think of one here it is I'm ready oh it's like classical mhm texture come [Music] on Jay-Z ran and Es postumus post hummus and that's the dude who threw it together yeah that's the man dude um I'll go do do you have yours I can go I mean I I'm just really sucked on this artist Peggy goo you pegy go no I love pegy goo Peggy goo Peggy goo all right she's a Korean DJ and she's she's big in Europe right now I think she's breaking into Amer H Germany like half dude yeah that's the dream he's a God but I I uh so I already I already talked about one song na na na on a another podcast but I'll do star night just because I'm psyched on Peggy goo yeah I'm going to do na na n yeah do what you feel baby n baby what's going to get us feeling you do one of these as you're walking in people are respondes people are responding they're back they're like yeah you got it he knows you rip your shirt off this is my day this going to be my day it's very gentle that's what I like about it three four children come up to your your heels and start and lift you up like toddlers yeah strongd four four and toddlers know the truth yeah dude the strength and body rate ratio for todders through the emperor has no clothes and he doesn't need them dude this guy looks good man um all right I'm going to go with Good Charlotte the river oh yeah yeah epic kind of La song dude see here's the thing about Good Charlotte they actually kind of go hard but people don't know cuz they went soft and then once you go soft people forget you can go hard they brand you with they asso want you to be one thing yeah is this new no this is like 16 years old oh so yeah it's new feels new though do the Valley of the shadow of I was listening to this at the gym and I was like dude I'm just a guy in La going for it did the people at the gym could see my energy I was like yeah I'm in it dude I'm in it bro I'm feeling things and you got so at the gym you're just getting up nods like I'm getting a lot of up and up nod is way dude that's such a good call that it's an up nod not a down nod oh no down nod's a little bit like slow down yeah yeah yeah up nod's like that's what's up yeah yeah all right here the chorus that's it you went all the way man dude I loved it and that's the thing about the gym too D I was going to say you must have noticed this the gym demographically it's all Races all ages all people that's when I go to 24-Hour in North Hollywood the spread is insane you know what's cool the iron doesn't care we're all Brothers under the iron like 500 lb is 500 lb this is what it is that's the title of this podcast sweet man well thank you for coming on so it's such a pleasure man really I like we really cooked with gasoline that was nice oh nice Okay I uh preheat and then we switched right to the charcoal maybe a wood wood plank okay tell me get a little Cedar going aromatics let it simmer a freaking Trager dude yeah such a pleasure man thank you Mutual thank you guys for having me a sweet Hopey we went deep enough I think so dude that might have been the deepest we ever gone yeah we covered a ton you want to know what to do [Music] [Applause] [Music] where [Music] what the go got …