How absurd, low‑cost stunts like Sydney Sweeney soap generate massive buzz

0:00You might have seen this Sydney Sweeney bath soap thing. Basically, it was 5,000 bars of soap that were made with her bath water. The 5,000 bars of soap, I don't even know what they charged for them. It doesn't matter for a company of that size. They could have charged $1,000 for every bar of soap. It would have been $5 million. It probably wouldn't make that big of a difference for that size company. You just have to have context here. They probably paid Sydney Sweeney more than $5 million. What they did get is me and you and all of the other internet talking about this. And so, the question is, how can we do something that's absolutely absurd for a very small amount of people so that we can get a very large amount of people to talk about it?