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0:00Another thing that I I love about what you discuss is like how your own bar for excellence continues to rise year-over-year. How what you would have accepted as great work a year ago, 5 years ago, 10 years ago was much lower. And that gave me some peace for some reason. Could you talk a little bit about that? The more you do, the more you realize you can do.

0:25And so it's like you prove to yourself in some way that you get a positive reinforcement loop that like if I spend an extra 50% longer on this, I get even more positive feedback. And so in some ways you could say that I've just become addicted to that loop, which is that the more obsessive I become about anything, the more positive feedback I get on a longer time horizon. And that's the part that most people struggle with, which is like, think about this for a second. I spent two years writing and editing this book.

0:57Years. And it could also flop, [laughter] right? It could you never know. It could flop. >> No, I'm going to be tweeting it every second. It won't flop. [laughter] >> But it it could flop. But most and I think this is like this is a muscle. It's a skill, right, that you develop over time. And so I don't if if you had asked me 10 years ago, there is no way and I and I mean this this isn't me like trying to trying to posture around this like there is no way and I can say this confidently that I would wait for two years for anything.

1:30>> I wouldn't have waited two years for anything. Just I I couldn't do it. There's no way I could do it. And so you know the marshmallow test that people talk about with the kid, one marshmallow, two marshmallows, right? Well, what's interesting about that is that I would love like a third test of this and maybe somebody can send it to me if they if they've done this, but it's how long can you make the kid wait for the marshmallow? Because we have a binary of okay, wait 15 minutes or wait 30 minutes and if they eat the the marshmallow in the 30, they're not long-term thinkers. And if or they have some level of impulse control and if they wait 30 minutes, they get they get the second marshmallow. But what if you said you have to wait a day to get the second marshmallow? What if they said you have to wait a month to get the second marshmallow? How many kids wait now? And it's certain at some point the kid starves to death. So like the the analogy blinks, right? Or it's no longer the leads are put off. But the idea, but like you can still take the concept and apply it, which is I can I can almost guarantee that the kid that can wait a month to get the second marshmallow will win no matter what whatever he does. And it's because the amount of input that they're willing to do before getting a result far exceeds everyone else's. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it. and then what steps we actually took to graduate.

3:03And we've done this across software, physical products, uh, service businesses, brick and mortar, all of this. And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.