There’s a lot I’ve learned from studying the chicken sandwich goliath.

0:00Imagine the new CEO comes in to Chick-fil-A tomorrow and says, "You know what? I found a way to make us 13% more sales and have most of that drop to bottom line." They're like, "What's your amazing idea?" And he's like, "We're going to be open also on Sunday." It would be such an easy play and imagine how hard it is to say no because in the beginning he had to say no to an extra 13% on a million dollars. It makes another 130,000. But when 13% is 650 million dollars and you still say no, it means that you're appealing to a higher power, something above the money. Saying no on Sundays means you have to say no to things that are obviously going to make you money but will detract from your values. I also believe that appealing to something above the money long long makes you more money. You have to say no in the short to get the long yes.