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Alex Hormozis beste Lektionen ›
Was du mitnimmst
- Um mehr Sichtbarkeit zu bekommen, reicht es, sich für einen einzigen Kanal zu entscheiden, statt alles gleichzeitig zu machen.
- Nischen-Communities wie Reddit oder Foren bringen Interesse, wenn man dort echten Mehrwert liefert statt nur zu werben.
- Wer wenig Geld hat, sollte mit direkter Kontaktaufnahme starten statt mit teurer Werbung.
- Je mehr Budget vorhanden ist, desto eher lohnt sich der Wechsel von Content zu bezahlten Anzeigen.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Tracy says, "I'm a life coach building a free community revolved around achieving goals in life transitions with a paid community to convert members. The value within the community is there. However, what is your best advice in beginning/building a robust school community with low social media following to convert to my online community?" Okay, so this is just a simple advertising question. This is the first of the four levers, right, which is traffic. Like how do I get more eyeballs there? And so you really just need to pick, right? You can post like we talked about earlier on social media. You can post in subreddits and forums for people like some people really don't get this.
0:35Like Reddit for example has forums of just students of just architecture of like whatever whatever you're into there's a Reddit for that. Um like there's a Reddit for potted plant porn like there's whatever you want. Uh and so you can find stuff right uh and people that are there that are targeted. As long as you add value to that community, people will be interested. So that's like at the micro level. Uh Twitter is also a lot like that too. engaging in the in in in on people's feeds who are focused on a niche as you just comment back and forth. You can DM people um that you've engaged with, but you're either going to reach out to people, you're going to make content, you're going to run ads.
1:10>> So, just pick one. And if you're poor, start with reaching out. And if you're less poor, make content. And if you're the least poor, run ads.