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Wann ein Wechsel des Geschäftsmodells sinnvoll ist

Alex Hormozi erklärt, an welchen Signalen man erkennt, dass das aktuelle Geschäftsmodell nicht mehr passt.

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6:41
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Originaltitel
How To Know When to Switch Business Models
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Was du mitnimmst

  • Wenn 90 Prozent deiner Verkäufe nur durch persönliche Präsentation laufen, ist oft das Produkt selbst schwer verkäuflich.
  • Bevor du dein Vertriebssystem skalierst, prüf, ob ein anderes Produkt einfach mehr Geld bringen würde.
  • Ein Produkt, das leicht mit einer Gratis-Alternative wie einem Instagram-Link verglichen wird, ist schwer zu verkaufen.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

13 Abschnitte

0:00You helped me turn my senior design project >> It's woohoo without the who. So Yeah, no that works right. Um thank you. You helped me turn my senior design project at college into my business last year. It's my second year in business. Last year we did 150 Amazing. >> And I want to get to 500. Were you at one of the schools I talked at? No. Okay, cool. Now I just figured I'd ask. Yeah. Um I would love to be at 500k and the one thing that's stopping me is right now it's just me selling. Sure. So 90% of our sales come from in-person presentation.

0:30>> What do you sell? Uh-oh, forgot to pull the duck. We do digital business cards for primarily in real estate. Digital business cards for real estate. >> Yeah. >> I know somebody else who's in real estate. How old are you? Me? I'm 27. 27? >> Yeah, I'm old. >> [laughter] >> Never mind. Never mind. Yeah, but it's digital business cards though, right? It's an NFT. There you go. >> [laughter]

0:54>> Web3. Um so yeah, I'm the only sales person. I have a few vendors. So more better new with in the line of men of that my options are one duplicate myself, hire sales people to do what I do, sponsor events, pitch and sell, or number two basically transcribe my sales process online and I wanted to hear what you think is the better move.

1:19>> What's the value prop of the digital business card? So essentially we connect to it's like a I don't know if I'm Am I allowed to say like brand names? Linktree? Sure. Okay. It's like Linktree on steroids. Linktree, your phone, and your CRM all connected. It builds your CRM on like an automatic. Okay. So people opt in when they scan the QR code? Yeah, and then that info will go to their CRM essentially. And it like it's got other features like business card scanner. You scan your business card, that info goes to your CRM. So.

1:50Okay. And so yeah, what do you think? Those are the two options that I have. But you want to grow this? So just to be sure, I'm not trying to sell. I just want to make money and then sell more expensive things later. Right now I'm just using this to make money. To make money. Yes. Yeah, yeah. No, heard. Dude, I think I think if you sold something else you'd make way more money. I agree. Okay.

2:18>> [laughter] >> But see >> pitch. Like what you have is a hard pitch. Cuz I'd be like your digital business card is here's my Instagram. That's my digital business card. If you want to find out more about me, watch some content. You know. Um >> [laughter] >> Um okay. Uh What What else are you into selling, man? Like I just I I just I don't know if this is like Like Fundamentally you can sell like you obviously have the skill of sales and so I'd rather you just like use that on a better opportunity vehicle.

2:56Got it. Um Okay. It's like this world is just crumbling. >> [laughter] >> You want to hire me? Well, if you can close. Yeah, sure. Ari's Is Ari over there? Oh, there's Stephanie. Stephanie's right there. Stephanie's works in our recruiting. You can talk to her. >> Okay, so Stephanie will talk. But on the real note though, um Oh, that wasn't real? [laughter] That's not a real offer. All right.

3:23Neither was mine. Two can play at that game. >> [laughter] >> Um On a real note though, like I don't know what I'm doing. What do I do in the meantime to make money essentially? >> So you were selling So who had this idea for this digital business Whatever your senior whatever thing, right? Your senior project. >> Yeah, one of the big issues I take with um and when I do my entrepreneur talks at like colleges and stuff um the big thing that I that I hate about those classes is that they try and make seniors invent something.

3:52It's like it's very like invention heavy. Like everyone thinks it's Shark Tank. Like I have to invent something that doesn't exist. When you can pretty much just like go look at any business that exists do that and probably make way more money. Like you start a lawn care business tomorrow like knocking door to door and probably get to two or three million dollars a year just with your existing skill set. Like you're able to you know, shake hands and kiss babies and close and so like like you could sell solar and make you know, 800 grand a year on your own income.

4:21So I'm just like I'm just saying like there's there's like I think I would be looking at So when I was when I was doing the presentation yesterday I talked about how like now I look for products that people don't cancel. I would look for products that people don't cancel. Probably the the people that are similar to who you already sell to. I would look for that product and then I would use all my sales skills on that rather than trying to explain to them why they need a digital business card. Got it. >> Basically for your current pitch to work you have to you have to create a problem and then solve a problem all within one presentation. Right? And also explain some stuff that they don't understand how it works. Right? So it's kind of like three things. I'd rather just like talk to somebody who immediately already knows the problem that they have and I'd be like I can solve that.

5:03And I know from the history of that industry that they don't cancel. And that they're just going to buy from me cuz they like me better. Awesome. Well, can I have a follow-up question to that? Sure. Okay, so would you recommend that >> on the other one, so you're Would you recommend that I get a like a sales position at another company or just like sell more expensive stuff myself? >> So >> [laughter] >> Um no, I mean fundamentally every entrepreneur is a salesman at heart.

5:30Like we're the promoters and so like you can obviously sell for somebody else or you can sell for yourself. Um a good way to learn a new industry is to sell within that industry, kind of learn the ropes, and then try to basically just figure out lead gen uh for it. Once you have that, then you'll have lead gen and sales and then the only thing that you'd really need would be delivery. If you're good at sales um and I'd good at training sales, which is a different skill. Um then it comes down to like can I have like this is where like insurance sales are incredibly profitable. Like there's really no delivery. You just sell the product, right? And then there's these massive behemoths that that deliver the risk essentially. Um there's so many businesses that are basically demand constrained where people stick.

6:08Uh you just want to find one of those that you like that caters to the existing avatar you currently sell to cuz you already know that avatar well and from if we're talking speed to money. Um and then sell that. Got it. Thank you, Alex. I'll switch vehicles. Okay. >> [laughter] >> So if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's a my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting, click book a call and if you're a fit, we'd love to potentially see you out here in Vegas.